You run a business online, you market it as best as you can (and you’re doing a great job!), and of course you read all sorts of online tips and tricks to help you improve your marketing along the way.
If that description fits you, and even if it doesn’t, I’d be willing to bet that you’ve heard quite a bit about “content marketing.”
But what exactly is content marketing? How can it help your business? How do you come up with new ideas of “content” to market?
I know those questions bothered me, and I’m sure you wouldn’t mind hearing some answers to those questions.
Which is why in today’s post we’re going to explain just what content marketing is, and show you a few examples of creative content marketing ideas that will inspire your own marketing efforts! Read more →
Everyone knows videos are engaging and are probably good for business. But how good are they really?
I’ll tell you!
According to a study conducted by reelSEO 73% of consumers are more likely to make a purchase after seeing a branded product explanation video. On top of that, 96% of consumers found videos useful when deciding to buy eCommerce products.
Did you know that not only is video marketing useful, it is actually one of the most diverse types of marketing. There are so many different platforms where videos can be utilized, and each one has its own particular flavor.
So if you haven’t used videos until now because you thought it was too expensive, too difficult, or just didn’t know what to do because there were so many platforms, all of your fears will be quieted and questions answered in this post.
In this post you will learn how you can boost your brand on five different platforms, so get ready, because soon you will soon be joining the ranks of successful video marketers. Read more →
At the heart of every eCommerce business is the products that it sells.
Social media, site optimization, email marketing. All of this is part of the effort every business makes in order to get more potential customers to see its products.
At the end of the day though, without amazing merchandise, an eCommerce business can only gain a short-term advantage through superior marketing.
If you want to build a long-term competitive advantage for your business, then you are going to need to focus on your products. Which means that not only do your products have to be top-of-the-line, but that you have to continuously update the merchandise which you sell.
Easier said than done. I know.
Which is why in this post we will discuss 10 ways to come up with new product ideas for your eCommerce store. Read more →
“A/B testing. That’s way too scientific for me! I just want to grow my business by gaining more traffic.” That is an actual quote from one of my friends who is working on growing his business.
What’s worse is I know that he is not alone in his thinking. There are tons of people out there that don’t bother with A/B testing (also known as split testing), because it sounds difficult.
Let me tell you something though – growing your traffic by 1000 visitors a day won’t do anything for your business if you’re not converting any of those visitors!
And how do you increase your conversion rate? By constantly testing your pages in order to improve it!
Think about it like this, if you have 1000 site visitors and you are converting at 1% you will have the same number of conversions as someone who gets 100 visitors a day, but is converting at 10%.
Now think about the potential for a site that has optimized its conversion rate AND is gaining 1000 visitors instead of 100 visitors. That site will be converting ten times as many people as the site with 1000 visitors and no optimization.
I think I have made my point that optimizing your site is super important. But of course the next question you will have for me is “how do I optimize my website?”
In this post you will learn the 6 steps to successful A/B tests! (And trust me, it’s really not that bad!) Read more →
As an online business owner you’re probably pretty busy. I think it’s safe to say you’re probably also very connected to your devices, be it your computer, laptop, or cell phone.
Now I’m sure you have your operations running smoothly when you’re in front of your computer, but here’s my question for you, what do you do when you’re on the run? How do you use your phone for business?
If you are only using it to answer emails then you are not getting the most out of your phone. There is so much more you could be doing! In fact, there are many different aspects of your business that you actually manage straight from your phone.
In this post we’ll take a look at the 25 best mobile applications for eCommerce store owners! These apps will make your life easier, more productive, and hopefully more profitable too. Read More