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How Successful eCommerce Sites do Content Marketing (and what you can learn from them)

How Successful eCommerce Stores do Content MarketingYou run a business online, you market it as best as you can (and you’re doing a great job!), and of course you read all sorts of online tips and tricks to help you improve your marketing along the way.

If that description fits you, and even if it doesn’t, I’d be willing to bet that you’ve heard quite a bit about “content marketing.”

But what exactly is content marketing? How can it help your business? How do you come up with new ideas of “content” to market?

I know those questions bothered me, and I’m sure you wouldn’t mind hearing some answers to those questions.

Which is why in today’s post we’re going to explain just what content marketing is, and show you a few examples of creative content marketing ideas that will inspire your own marketing efforts!
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62 Free Tools for eCommerce Shop Owners

62 Free Tools for eCommerce Shop OwnersIt’s not easy to run an eCommerce store. Nor is it cheap.

So any tool which makes running your business easier and more effective AND is free is like winning the lottery…while on vacation…after having already won the lottery.

Since that’s the case, we decided to put together a HUGE list of free tools just for you!

There are tools here to help you with many different aspects of your business, so get ready for an all you can eat free tool buffet.
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9 Tools You Can Use to Edit Your Own Product Photos

9 Tools to Edit Your Own Product PhotosRunning a business comes along with all sorts of things that I bet you thought you’d never do.

Surprising amounts of sitting, using social media more than your twelve year old child, learning more about taxes than you thought possible.

It’s all part of the job.

So, that being the case, why shouldn’t you know how to take care of one of the biggest aspects of your business – photo editing your product pics!

You already learned how to take super professional product pictures with your smartphone, but what do you do next?

In this post you will learn about 9 different tools that you can use to take your raw photos and make them look amazing! Read more

How a Business Gained 10,000 Emails in 5 Days Using Giveaways

How to Grow Your Business with GiveawaysWhen it comes to eCommerce, building your email list and growing your social communities is a must.

But what if you’re having trouble and you need a quick boost?

I know what you’re thinking, now he’s going to give a shameless Coupon Pop promotional pitch…

But I don’t need to do that. You already know all about the Coupon Pop. No, I’m coming to show you a new way you can use your Coupon Pop.

You’ve used it to give out coupons and discounts, but I bet there’s something you haven’t tried yet – using the Coupon Pop to offer giveaways!

Sounds crazy right? Crazy good! And I am happy to tell you it really works.

Not only that, I will show you how well it works with the story of Keysocks, a company with a unique solution to women’s socks. Read more

7 Facebook Marketing Tips you Probably Don’t Already Know

7 Facebook Marketing Tips That you Probably Don't KnowWe all use Facebook for marketing, and we are all always trying to improve, but do you feel like you’ve already heard every Facebook marketing tip there is? I know I do!

Post interesting and engaging updates. Check!

Use link posts to increase clicks back to your website. Check!

Create targeted Facebook ads. Check!

Etc.

So now that you know everything, how do you improve your Facebook marketing? There must be a way to squeeze more usefulness out of the world’s largest social network.

I am happy to tell you that indeed there is!

In this post you will learn 7 totally new Facebook marketing tips that you probably have not heard of yet. Read more

How to Grow Your Business with Video Marketing

Grow Your Business with Video Marketing(1)
Everyone knows videos are engaging and are probably good for business. But how good are they really?

I’ll tell you!

According to a study conducted by reelSEO 73% of consumers are more likely to make a purchase after seeing a branded product explanation video. On top of that, 96% of consumers found videos useful when deciding to buy eCommerce products.

Did you know that not only is video marketing useful, it is actually one of the most diverse types of marketing. There are so many different platforms where videos can be utilized, and each one has its own particular flavor.

So if you haven’t used videos until now because you thought it was too expensive, too difficult, or just didn’t know what to do because there were so many platforms, all of your fears will be quieted and questions answered in this post.

In this post you will learn how you can boost your brand on five different platforms, so get ready, because soon you will soon be joining the ranks of successful video marketers. Read more

7 Tips to Boost Reviews on Amazon & eBay

How to Get Reviews on Amazon and eBayPeople browsing Amazon and eBay are far more likely to purchase from a reputable seller with great feedback and reviews on their items.

That means ensuring that you’re a trusted seller is key to increasing your sales; no one wants to buy from a seller with hardly any feedback (or worse – poor feedback).

So how do you boost customer reviews (and sales) on eBay and Amazon? Read more

10 Ways to Come Up With New Product Ideas

10 Ways to Come Up With New Product IdeasAt the heart of every eCommerce business is the products that it sells.

Social media, site optimization, email marketing. All of this is part of the effort every business makes in order to get more potential customers to see its products.

At the end of the day though, without amazing merchandise, an eCommerce business can only gain a short-term advantage through superior marketing.

If you want to build a long-term competitive advantage for your business, then you are going to need to focus on your products. Which means that not only do your products have to be top-of-the-line, but that you have to continuously update the merchandise which you sell.

Easier said than done. I know.

Which is why in this post we will discuss 10 ways to come up with new product ideas for your eCommerce store. Read more

A/B Testing Made Easy: 6 Steps to Success

The Science of AB Testing Made Easy“A/B testing. That’s way too scientific for me! I just want to grow my business by gaining more traffic.” That is an actual quote from one of my friends who is working on growing his business.

What’s worse is I know that he is not alone in his thinking. There are tons of people out there that don’t bother with A/B testing (also known as split testing), because it sounds difficult.

Let me tell you something though – growing your traffic by 1000 visitors a day won’t do anything for your business if you’re not converting any of those visitors!

And how do you increase your conversion rate? By constantly testing your pages in order to improve it!

Think about it like this, if you have 1000 site visitors and you are converting at 1% you will have the same number of conversions as someone who gets 100 visitors a day, but is converting at 10%.

Now think about the potential for a site that has optimized its conversion rate AND is gaining 1000 visitors instead of 100 visitors. That site will be converting ten times as many people as the site with 1000 visitors and no optimization.

I think I have made my point that optimizing your site is super important. But of course the next question you will have for me is “how do I optimize my website?”

In this post you will learn the 6 steps to successful A/B tests! (And trust me, it’s really not that bad!)
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The 25 Best Mobile Apps for eCommerce Shop Owners

The 25 Best Mobile Apps for eCommerceAs an online business owner you’re probably pretty busy. I think it’s safe to say you’re probably also very connected to your devices, be it your computer, laptop, or cell phone.

Now I’m sure you have your operations running smoothly when you’re in front of your computer, but here’s my question for you, what do you do when you’re on the run? How do you use your phone for business?

If you are only using it to answer emails then you are not getting the most out of your phone. There is so much more you could be doing! In fact, there are many different aspects of your business that you actually manage straight from your phone.

In this post we’ll take a look at the 25 best mobile applications for eCommerce store owners! These apps will make your life easier, more productive, and hopefully more profitable too.
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