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Retail Hero of the Holiday Season: Flo the Progressive Girl!

Flo progressive girlIntroducing the winning Retail Hero of the holiday season – Flo the Progressive Girl!

Progressive is one of the largest insurance companies in the US, but it is probably best known (in popular culture) for its advertisements featuring its always peppy “spokeswoman” Flo.

Flo has become the face of Progressive, and even has a large following on social media. So much so that she has her own Facebook page with over five million likes, where of course Flo merchandise is sold from a StoreYa Facebook Shop!

But it’s not Flo’s massive following that won her the Retail Hero of the holiday season award, it was the holiday theme for her store that did! Read More

Make Your Own Banner with StoreYa’s New Tool – The Power Banner

Power Banner

Have you had enough of spending hours trying to design a banner ad for your website, or of paying designers the big bucks to do it for you? Are you looking for a good Facebook banner maker? Would a banner creator help out your business?

Well we have a solution for you! We’d like to introduce you the newest tool in the App Store that will let you make your own banners – the Power Banner!

The Power Banner is an easy to use web banner editor that enables you to create beautiful and fully customized banners for your every purpose. That means banners for your website, PPC ads, email marketing, social networks, and more! Read More

7 Last Minute Christmas Marketing Tips

Last Minute Marketing Tips for ChristmasChristmas is next week, what are you doing to give your eCommerce store an extra sales boost? I’m sure you’ve been running all sorts of holiday promotions since Halloween or Thanksgiving, but that’s not what I’m talking about right now.

What am I talking about?

We’ll get there in a second. Let me ask you a question first – do you have a plan in place for this coming week? Have you thought about ways to increase your holiday sales even further during this time period, and to secure last minute shoppers as your own customers?

You see where I’m going with this?

In this post you will learn a few methods for last minute Christmas marketing. These methods will help you to bolster your existing holiday marketing campaigns, boost sales to current customers, and reach new customers just in time for the last minute shopping blitz! Read More

New eBook: The Ultimate Guide to Christmas for eCommerce!

eCommerce Guide to ChristmasChristmas is in less than two weeks! Time to panic, right? You’re store isn’t ready, you haven’t run enough promotions, you’re not seeing any increase in traffic. There’s no way you can still take advantage of the holiday season sales peak.

WRONG!

You most certainly can! It’s close to Christmas which means it’s last minute shopping time. People will be out hunting for the post Black Friday deals so that they can come home with the best presents for their families.

So if you haven’t started yet, now is the perfect time to set your Christmas marketing in motion!

Because we know that you’re low on time, we decided to put together a special Christmas eBook just for you. Read More

How to Create Effective Facebook Ads by Being Ridiculously Personal

How to Create Effective Facebook AdsThe very first step to creating effective Facebook ads is creating a buyer persona. But your Facebook advertising strategy doesn’t stop there.

No, in this day and age of digital marketing, simply displaying ads to your target audience isn’t always enough. Sometimes you need to give them a little boost in order to set them aside from the ads of your competitors (which are probably targeting the exact same audience).

Obviously amazing ad copy and a killer call to action will help your increase the conversion rate of your Facebook ads, but there is another way of boosting your ad’s effectiveness – personalization!

I’m sure you’re thinking now, “Zack what do you mean personalization? Aren’t I already personalizing my ads when I build an ad for my buyer persona?”

Don’t worry, you’re right. That is personalization, but what I’m talking about is taking your personalization to the next level with some advanced Facebook ad targeting strategies. Read More

Influencer Marketing Tips: How to Get in Touch With Industry Influencers

Influencer marketing tips

Looking to boost the marketing power of your eCommerce store? Want to target a new potential audience? I have two words for you – Influencer marketing!

What is Influencer marketing and how can it help you, you ask?

Well, in every industry, whether it be fashion, technology, athletics, or nutrition, there are influential personalities. People with widely read blogs, large Facebook followings, huge amounts of subscribers on YouTube. These people have massive potential to influence their readers.

That means that if you can identify an influencer with an audience that you are trying to target, form a relationship with that influencer, and get them to promote your brand in some way, you can see some pretty impressive results. Read More

How to Create a Buyer Persona [Plus an eCommerce Example]

How to create a buyer persona

Not seeing good results from your paid advertising for your eCommerce shop? Trying to figure out what kind of content to promote? Having difficulty creating the right feel for your online store? Need some guidance coming up with your next new product?

All of these problems (and more) can actually be resolved with a little bit of strategic thinking. What you need to do is to come up with a buyer persona for your eCommerce store!

A buyer persona (also known as a customer persona) is essentially a generalization, based on various parameters, of what your ideal customer should be. By creating this you can target all of your marketing efforts in a far more specific and efficient manner.

In this post we will explore the steps you should follow in order to create a buyer persona for your eCommerce site! Read More

Marketing Tips to Boost Your Sales This Holiday Season [Plus New Coupon Pop Themes]

Do you have your eCommerce shop ready for the holidays? Are you feeling the pressure, and aren’t sure how to proceed with your marketing campaigns?
Take a deep breath, we can help you out!
We’ve been putting out a lot of content and beefing up our marketing tools in preparation for the holidays, so we decided to make things a bit easier for you and gather everything together into one spot!

Do you have time to start marketing, but you don’t really know what you should be doing?
Then you should read 6 Tips to Boost Your Sales This Holiday Season. In this post you’ll learn everything you need to know to build a holiday marketing campaign from scratch!

Even after reading the holiday tips, do you need a bit of inspiration to get your holiday campaign going?
Then you should read about 4 Amazing eCommerce Holiday Marketing Campaigns that You Can Copy. See how Gap, J.Crew, Target, and more are boosting their sales this holiday season.

Are you looking for an amazing “holiday marketing tool” that you can easily implement on your website?
Then you should check out our Holiday Themed Coupon Pops! We’ve got you covered with customizable holiday themed Coupon Pops ready for your use.

Need something for Thanksgiving? No Problem!
Coupon Pop Thanksgiving Example
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4 Amazing eCommerce Holiday Marketing Campaigns that you Can Copy

4 Amazing Holiday Campaigsn that Yo can

So you read our 6 eCommerce Holiday Marketing Tips, but now you’re stuck. You need a little inspiration to get your creative juices flowing and your sales rolling in time for the holidays!

Don’t worry – we’ve got you covered!

In order to help you out we took a look at what kind of holiday campaigns some of the largest online retailers are doing to promote their holiday sales this year.

In this post we will take a look at a few different campaigns for boosting eCommerce sales in the holiday season!
Read More

The 10 Best WordPress Plugins for eCommerce

Best Plugins for WordPressWordPress is one of the most popular platforms for website management around these days. As of last year, 23% of the top 10 million websites were WordPress sites!

One of the things that makes WordPress so appealing is the massive amount of plugins that are available in the WordPress Plugin Directory — currently numbering over 34,000. Not only are there a lot of plugins, but there are a lot of very good plugins that can really help to improve your website, increase your productivity, and help market your business!

I bet you’re wondering now how you can possibly find the plugins you need if there are so many available?

For that very reason we decided to create our list of the 10 best plugins for WordPress! This list is by no means exhaustive – but these 10 plugins are ones that we really like, and think can be of the most help to you.
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