As business owners, entrepreneurs, eCommerce merchants, and/or digital marketers, we are always on the lookout for a better strategy to increase our online sales. Sometimes we end up looking too far for the right solution (in reality it’s in front of us): exceptional customer service.
That’s right, customer service can be a great sales tool, if not maybe the best! Amazing customer service is the element that makes everything else come together, and for your ecommerce business, that means more sales. To put this into perspective, 42% of customers purchased more after a good customer service experience! Read more
Twitter is no Facebook. That however, does not mean that Twitter is not or cannot be valuable for your brand. According to the company, there are 320 million monthly users with one billion unique visits monthly to sites with embedded Tweets. That makes Twitter a hot place to be. Whatsmore, Twitter has become a more effective social commerce platform now that purchases can be made directly on the platform, much like Facebook and Pinterest. The massive traffic and option to “buy now” make Twitter all the more valuable to your eCommerce business.
Generating revenue from Twitter can be a little more difficult than via Facebook. However, by setting your eCommerce brand up with the right Twitter tools,Twitter can become a source that helps you grow your social leads and generate more revenue.
Here are 11 of the best Twitter tools that every eCommerce business should take a look at if creating a sustainable, growing, and recognizable brand is your goal.
It’s that time of the year again! We are just days away from Black Friday, and just over a month away from Christmas and many other holidays. Not only is it a great time of year to catch up with friends and family, but it’s also the best time of the year to make more revenue and profits.
To help you sell everything you have left in stock, we’ve put our heads together to create a list of the five best sales promotions to bring you success this holiday season. With these holiday sales promotions not only will you sell more now, but you’ll also generate buzz and more leads that’ll bring sustainable growth for your eCommerce business.
“For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. “Someday” is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it “eventually,” just do it and correct course along the way.” – Tim Ferriss, author of “The 4-Hour Work Week”
Let those words sink in. Go ahead and read that again. For us in the eCommerce industry, we’ve suddenly found ourselves at the busiest time of the year. This is the time of year at which the doers are differentiated from the talkers. It’s the time of year at which some will make more money and grow their business while others won’t see anything.
If you want to be successful and reach your goals, then please read on.
Let the countdown to Black Friday begin. As of this post, there are just over two weeks until we encounter what might be the biggest online shopping day ever (November 27th). Yes, they call the following Monday “Cyber Monday”, but thanks to mobile shopping, Black Friday is just as “cyber” as its Monday counterpart.
Why are we talking today only about Facebook? Hold onto your pants: in 2014 Adobe and IBM found that the social platform that led to the highest average order value was Facebook. According to the two, the average order value for Facebook driven customers was between $109.94 and $114.45!
In order to make sure that you capitalize on the rush to buy on Black Friday (and even Thursday) through Monday, we’ve put together a handy five point guide that can do wonders to help you break your own previous sales records.
Do you have an online store? Terrific! Here’s the tough question. Do you create invoices for your customers manually? If so, then this post is a must-read for you. I’m here so you can better understand the benefits of using an invoicing software (automated invoicing) for your online store. There is no real reason as to why you should be spending time creating manual invoices.
First of all, do you know why you should not be creating manual invoices? Manual invoicing has a couple of major disadvantages. Not only does it take up loads of your time – time that could be used on plenty of other tasks – but it’s also quite easy to make costly mistakes in your invoices. This is especially true if you don’t keep them systematically in one place. Customers don’t like mistakes, and you want five-star reviews!
Without further ado, here’s your guide to understanding why automated invoices are your future.
As human beings, air is what keeps us alive. The air we need to stay alive is a specific combination of different gasses that are proven to help us continue our lives. Without the right air, we can’t live.
Your eCommerce business also needs air to stay alive. Without traffic, there are no sales. Without sales, you can’t keep running the business. Like air, your traffic also needs to be comprised of shoppers from the right sources in order to help your business survive and thrive. A bunch of traffic, without considering where it is coming from, can be useless and even harmful.
In this post, you are going to learn how to start driving targeted traffic to your web store today.
Have you noticed how popular tracking and collecting data have become recently? Just look at the plethora of wearables that have emerged to track fitness over the past few years: Fitbits, Apple Watches, Jawbones, and more. Why has wearable technology skyrocketed in the past few years?
Tracking human behaviour has become a trend that is here to stay and expand. Wearables offer people insights into valuable data that not only lets them know how close they are towards reaching their goal, but also analyzes each bit of activity in regards to the person’s overall health. The result? More often than not, people are losing weight and becoming healthier in the process.
Now, take that concept and apply it to the health of your business. Tracking things regularly can help you understand where your ecommerce company is at in regards to a certain revenue, growth or market share goal you may have.
When it comes to eCommerce, tracking four key metrics can give you an accurate pulse on your ecommerce business, help you address key areas that increase your revenue, and help you refine your marketing process. Read more
Isn’t it cool how James Bond always gets the bad guy? That’s what happens when you are an elite spy. You may not be an international spy that represents your country, but that does not mean you cannot be a spy for your online business!
So what does spying have to do with your ecommerce business? Tons, but we’ll call it social listening or social monitoring from here on out. In today’s post I will giving you a run-down of how and why social listening should be part of your business strategy.
There are dozens of amazing apps available for Shopify merchants, which is one of the benefits of using Shopify – there is literally an app for everything. Having said that, how can we claim that these following 14 apps are the top Shopify apps that’ll get you through the holiday season with more success than ever?
We can say that these are top apps, because they’ve earned that right by bringing results to their users on a constant basis. All of these apps have proven, to give their users irreplaceable benefits that lead to a better customer experience, more efficient marketing with a higher ROI, and when it’s all said and done, a more profitable business. So, on your marks, get set, go!