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The Secret to Higher Sales from Facebook Ads in 4 Simple Steps

The Secret to Higher Sales from Facebook AdsSo you followed all of the steps to create successful Facebook ads, and you utilized advanced targeting tips to increase click through rates (CTR), but you have a problem – you’re just not seeing the actual sales that you would expect based on the performance of your ads!

What could possibly be the problem? I mean, you did everything right!

Well, not necessarily. There is another aspect to your Facebook advertising aside from the ad itself, namely the landing page which you direct people to!

If the landing page for your Facebook ad is not optimized, then you won’t see sales from your ad no matter how well it performs.

In this post we will cover 4 ways to optimize your landing page to increase your Facebook ad conversion rate. Read More

The Psychology of Sales: 5 Mind Tricks That Will Help Boost Your Sales

Psychology of SalesLooking for a new way to boost your sales? Before going into your marketing platforms, have you considered looking into the psychology of sales?

As you know, our minds work in weird ways, and lead us to do things that may not be 100% rational.

Why is that good news for you as an eCommerce store owner?

I’ll tell you why, because by doing a bit of research you will find that the field of psychology has explained many of these discrepancies between logic and action. Based on those explanations, you can actually use psychology to manipulate (encourage, if you’re looking for a nicer term) your customers to make purchases!

All that you need to do is make a few changes to your website and the sales will roll in.
Read More

How to Market on Instagram: 14 Tips and 6 Tools

14 Instagram Marketing TipsAre you currently using Instagram for your eCommerce store? If you’re not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!

Not bad at all right?

Before you can start seeing numbers like that tough, you have to start from the beginning. You have to understand how to market on Instagram. That means understanding the terms, knowing the strategies, and utilizing the tools available.

In this post we will go over 14 Instagram marketing tips to get your business rolling. Read More

The 5 Best Free PrestaShop Modules

Best Free PrestaShop Modules
Do you use PrestaShop for your eCommerce store? Well, you’re in good company if you do – there are over 600,000 active PrestaShop merchants! It’s an amazing platform with a tremendous amount of modules available for your every need. In this post we’re going to discuss a topic that is both slightly more elusive to find, and definitely interesting for your wallet – good, free PrestaShop modules! So get ready to start downloading, because we are going to look at 5 free prestashop modules that you can start using to improve your store today! Read More

How to Write a Unique Value Proposition [Template + Examples]

Value proposition template and example

The massive industry known as eCommerce in fact spans many different sub-industries from apparel to electronics and everything in between. Just about anything you can think of is currently being sold on one eCommerce site or another.

Despite the tremendous amount of diversity that exists in the world of eCommerce, one thing can be said with near certainty of every single eCommerce store out there – no matter how unique the product is that the store sells, there is probably another store out there selling the same thing (or something very similar) to the same target market!

If that is the case, then you have to be asking yourself, how can I set myself apart from my competitors?

Don’t get too upset though, because I have the solution for you, and it is called a “Unique Value Proposition.” Your value proposition is essentially an answer to the following questions – what value does your service or product provide that is unique to your business, and how does your service or product benefit your customers. Read More

Design Tips for Creating Web Banners that Convert

Basics of Design for Web BannersSince hitting the World Wide Web back in 1993 banner ads and other web banners have been an integral part of online advertising. Although they started out mostly as PPC ads and display ads, banners are now used in many other ways as well.

You can see banners everywhere, from Facebook banners and Facebook ads to PPC ads and email marketing. They are even used by eCommerce sites to promote sales, products, and more on their own sites.

No matter which type of banner ad you’re creating though, if you want it to be effective, you are going to need to design it in a way that encourages trust and convinces people to click.

In this post you will learn some basic design tricks that will help you create more trustworthy and clickworthy banner ads that will convert more! Read More

The Top 10 Posts of 2014 from The StoreYa Blog

StoreYa's Best Posts of 2014

2014 is coming to an end and boy has it been a wild year!

We saw the Sochi Winter Olympics and the FIFA World Cup, the United States and Cuba rekindle diplomatic ties, the vote for Scottish independence, Facebook’s purchase of WhatsApp for $19 billion, and much more!

While we were reflecting on the major world events of 2014 and looking forward to what 2015 will bring, we decided to take a look back on our own year here at the StoreYa blog to see what our “biggest events” were.

We dove into our archive in order to find the posts that you – our loyal readers – liked (and shared) the most in order to give you a quick recap of some of our best content from 2014! Read More

Pricing Strategy: How to Raise Prices Without Losing Customers

How to Raise Your Prices Without LosingPricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for any number of other reasons.

Frequently though merchants will raise their prices at a whim without the appropriate amount of research, and without employing a pricing strategy. This often leads to a loss of customers and a decrease in sales.

A rise in price does not have to go hand in hand with a decrease in sales though.

In this post we’ll discuss a few effective pricing strategies that you can use in your eCommerce store the next time you want to raise prices that will help you not only cut your losses, but increase profit as well!
Read More

Retail Hero of the Holiday Season: Flo the Progressive Girl!

Flo progressive girlIntroducing the winning Retail Hero of the holiday season – Flo the Progressive Girl!

Progressive is one of the largest insurance companies in the US, but it is probably best known (in popular culture) for its advertisements featuring its always peppy “spokeswoman” Flo.

Flo has become the face of Progressive, and even has a large following on social media. So much so that she has her own Facebook page with over five million likes, where of course Flo merchandise is sold from a StoreYa Facebook Shop!

But it’s not Flo’s massive following that won her the Retail Hero of the holiday season award, it was the holiday theme for her store that did!
Read More

Make Your Own Banner with StoreYa’s New Tool – The Power Banner

Power Banner

Have you had enough of spending hours trying to design a banner ad for your website, or of paying designers the big bucks to do it for you? Are you looking for a good Facebook banner maker? Would a banner creator help out your business?

Well we have a solution for you! We’d like to introduce you the newest tool in the App Store that will let you make your own banners – the Power Banner!

The Power Banner is an easy to use web banner editor that enables you to create beautiful and fully customized banners for your every purpose. That means banners for your website, PPC ads, email marketing, social networks, and more! Read More