There are many different aspects to an eCommerce website – the homepage, the product pages, the header, the imagery.
Each is important in its own right.
At the end of the day though, the point of an eCommerce site is to get a user to take an action.
Therefore, one of the most important aspects of your site (if not the most important), is an effective, well placed call to action (CTA).
Call to actions are those buttons, links, and images that you want your users to click on in order to get them to shop, buy, upgrade, sign up, etc.
Without a good CTA, unfortunately, your site will probably not perform very well.
Lucky for you, it’s not too hard to add a CTA…oh yeah, and I’m going to show you some absolutely awesome tips for putting together the best call to action for your site. Read more