When it comes to shareable content with the ability to go viral, nothing really has the same potential on social media as video does. With text and images, it’s very often a case of “what you see is what you get”, but video allows for a special degree of showmanship. You can hook the audience with a question or an idea, and get them to click through and watch your video — whether it’s to be entertained, informed, or surprised.
For businesses, the marketing potential for social video is massive. Video lets companies do interesting, creative things to spread the message of their brand. On top of that, once the content starts to get shared, the fact that it’s marketing material to begin with can easily get lost in the shuffle, causing people to watch the entirety of your content before they even know that they’re being sold to.
Below you’ll find just what kind of market you can tap into with social video, which social networks your content should target, and the benefits of going with something aside from the standard YouTube video. Whether you just want a six-second clip or a high-production, high-concept directorial debut, check out the facts below to help you embark on a successful social video campaign. Read more