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A/B Testing Made Easy: 6 Steps to Success

The Science of AB Testing Made Easy“A/B testing. That’s way too scientific for me! I just want to grow my business by gaining more traffic.” That is an actual quote from one of my friends who is working on growing his business.

What’s worse is I know that he is not alone in his thinking. There are tons of people out there that don’t bother with A/B testing (also known as split testing), because it sounds difficult.

Let me tell you something though – growing your traffic by 1000 visitors a day won’t do anything for your business if you’re not converting any of those visitors!

And how do you increase your conversion rate? By constantly testing your pages in order to improve it!

Think about it like this, if you have 1000 site visitors and you are converting at 1% you will have the same number of conversions as someone who gets 100 visitors a day, but is converting at 10%.

Now think about the potential for a site that has optimized its conversion rate AND is gaining 1000 visitors instead of 100 visitors. That site will be converting ten times as many people as the site with 1000 visitors and no optimization.

I think I have made my point that optimizing your site is super important. But of course the next question you will have for me is “how do I optimize my website?”

In this post you will learn the 6 steps to successful A/B tests! (And trust me, it’s really not that bad!)
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The 25 Best Mobile Apps for eCommerce Shop Owners

The 25 Best Mobile Apps for eCommerceAs an online business owner you’re probably pretty busy. I think it’s safe to say you’re probably also very connected to your devices, be it your computer, laptop, or cell phone.

Now I’m sure you have your operations running smoothly when you’re in front of your computer, but here’s my question for you, what do you do when you’re on the run? How do you use your phone for business?

If you are only using it to answer emails then you are not getting the most out of your phone. There is so much more you could be doing! In fact, there are many different aspects of your business that you actually manage straight from your phone.

In this post we’ll take a look at the 25 best mobile applications for eCommerce store owners! These apps will make your life easier, more productive, and hopefully more profitable too.
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Grow Your Business Through Service: An Interview With Everything Hair’s Founder

How to Grow Your Business Through ServiceWelcome to the StoreYa offices for an interview with Dale, the founder and owner of Everything Hair, a South African eCommerce business.

In this interview you will learn all about Dale’s philosophy of running a business, his marketing strategies, and how he plans on growing his business in the future.

Memorable Quotes

  • Social media is our way of looking after our clients, and keeping our finger on the pulse of what’s going on with them.
  • When you respond to negativity on social, don’t do it because of social media, just do it because it’s the right thing to do. If you do that, then you’ll get rewarded. It’s sort of like the karma of social media.
  • Coupon Pop allows us to take people that are on our website and give them something back for joining our newsletter or joining us on Facebook. So we’re taking traffic and converting them in some way into a customer that we can interact with on an ongoing basis.

You can either watch the interview below, or read the transcript: Read More

9 Marketing Tips so Easy Your Grandmother Could do Them

9 Easy Marketing TipsSometimes time just isn’t on your side. Life is moving fast, competition is rising, and you need to find something that you can do to grow your business, and you need to find it now!

But that’s not all.

No, you don’t just need long and elaborate tips, you need advice that you can put into practice today and will see results from fast.

I know how it is, which is why I put together this very special list of 9 fast and easy marketing tips that you can put into action right now! Read More

How an eCommerce Store Set Itself Up for Sustained Growth [Case Study]

eCommerce sustained growthThe one thing that all marketers can agree on is that your eCommerce stores should have a Facebook page. The question that has a less clear cut answer is how to gain likes for your page.

Some say use Facebook ads, some say buy likes (definitely don’t do that!), some say to keep posting and you will see your growth happen.

I’m here to tell you there is another way, just ask Angelus Direct, an eCommerce store that specializes in paint, dye, accessories, and cleaners for customizing and caring for shoes.

You might think that such a niche market must not be able to put together a strong social presence, but with the help of some killer content, and of course the Coupon Pop, Angelus Direct did just that.

Let’s see how! Read More

17 Homepage Mistakes to Avoid (and How to Fix Them)

17 Homepage Mistakes to AvoidYour homepage is like your face. It is the first thing that your site visitors (AKA potential customers) will see when they meet you, and you had better make a good first impression!

People form first impressions of other people in just one tenth of a second. That is fast!

Are you ready for the crazy part? Research shows that people form their first impression of websites in just one twentieth of a second.

That means you have to be ready to really knock your visitors’ socks off with a ridiculously awesome homepage design!

You might be wondering now, if it’s all about the first impression, how could you possibly make 17 mistakes that we need to look out for?

The answer is, because the first impression isn’t everything. You might totally and completely botch your first impression, in which case you already lost it, but if you make a good first impression, that doesn’t mean that you already have a sale in the bag.

So, take your pen and paper out, open up your home page, and get ready take a real critical look at what you’re doing wrong (and right), and how you can fix it! Read More

5 Free Google SEO Tools Plus Best Practices

5 Free Google SEO ToolsDo you want to increase traffic to your eCommerce store? I’m going to assume that you do. In that case, one of the best ways to boost your site traffic is with SEO.

SEO! Zack, I hate SEO!

OK, OK, calm down. Take a deep breath. SEO is not that bad, and I’m going to make it a bit better for you.

First of all, if you haven’t already done so, please read our guide on SEO for eCommerce. Once you finish with that, it’s time to move on to the next step – tools to help boost your SEO strategy.

In this post we will look at 5 free SEO tools from Google! (Today we are going to focus on keyword research) Read More

6 Steps to Writing Product Descriptions that Sell

How to write a product description that sellsOk, so you set up your sales funnel – social media, email marketing, landing page, etc. Finally your customer reaches your product page and you’re done right?

I mean once they reach your products they should be so ready to make a purchase that all they need is to see a picture of your product and they’re ready to go.

Better yet, someone who finds your products through Google. They were searching for your product! What more could you need to do?

Let me dispel you of these illusions right here, right now!

There is always more that can be done to convert a lead, and your product pages are in fact the last, and possibly most important step in your sales funnel. A product page that isn’t optimized for conversions, won’t sell.

In this post we are going to take a look at one, shockingly crucial aspect of your product page – the product description. Are you ready to learn 6 ways that you can write a product description that really sells?

Ok, let’s do it. Read More

15 Ted Talks Every Entrepreneur Must Watch [Plus 3 Amazing Interviews]

15 Ted Talks Every Entrepreneur Must Watch“Ideas worth spreading.” That is the very powerful, and very accurate slogan of TED, the non-profit organization that is taking the world by storm through its concise, inspirational, and informative “TED Talks.”

These talks cover all sorts of topics from business and technology, to science and psychology. The beauty of them though lies in the fact that all of the talks deliver a very real message in 20 minutes or less.

In this post I assembled 15 of the most valuable TED Talks for entrepreneurs. These talks will challenge you, drive you to action, and change the way you think about your business, and possibly even life itself forever.

Are you ready to be inspired? Read More

Top 5 Free Magento Extensions for Email Marketing

Top 5 Free Email Marketing Extensions for MagentoToday we have a special treat just for our Magento users. If you don’t have Magento, don’t worry, we’ll get to you too (stay tuned for Thursday’s post)!

So, Magento merchants, do you have an email marketing extension that you love?

Magento offers probably the greatest selection of email marketing tools/ extensions, as compared to other eCommerce platforms out there. That being said, it’s up to you to choose the best available tools at your disposal to really make your email marketing pops.

Check out these 5 amazing (and free) Magento email extensions that will help you become the alpha male (pun intended) of email marketing!
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