The question on everyone’s mind is how do I convince influencers to work with me.
Influencers, by nature, are extremely busy, but they are also extremely valuable.
Brands have known for a long time that a tweet, a mention, or a review from an influencer can significantly increase the traffic to one’s website. Additionally because this traffic comes with the backing of a trusted authority, customers are more likely to make purchases at your store.
Networking is generally recommended as a best practice for forming partnerships with influencers.
And I agree, that relationship building is the crux of influencer marketing.
Unfortunately, it doesn’t scale very well.
Try building 50 solid relationships in a month…
Easier said than done – right?
Therefore, the next line of offense is having an excellent outreach template.