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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 ToolsIt has become increasingly clear that not only is Google Plus here to stay, but it is actually a fantastic place for eCommerce and other online businesses to conduct marketing due to the many benefits it has to offer both in terms of SEO and in terms of its user base.

Just to throw out some numbers:

It has 150 million active users of whom 50% sign on daily, 53% of G+ users have a positive experience with brands, and the average order value for customers referred from Google+ is $40.

Not too shabby!

That being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.

In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!
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Get your eCommerce Store Prepared for the Holiday Season

Get your ecommerce store prepared for the holiday seasonThe holiday season is right around the corner – you know what that means, right? Tons and tons and tons of shoppers! Starting with Halloween and going straight through to Christmas this time of year is huge for retail and eCommerce.

How huge?

20%-40% of all retail sales happen during the last two months of the year! And things are continuing to expand for eCommerce – the average value per online purchase was up by over 10% in 2013 from 2012, and according to Shop.Org’s predictions there will be an 8%-11% growth in online sales in 2014!

It’s safe to say, you definitely don’t want to miss out this holiday season! Read More

How to Make, Use, and Perfect Automated Email Marketing Workflows for eCommerce

automated email marketing workflows ecommerceYou’ve built up your email list, you know how to compose emails that convert, now it’s time to make it all more efficient with email marketing automation!

Think about it, you could sit at your computer all day composing countless emails attempting to bring your potential customers along through your conversion funnel in a seemingly never ending process, OR you could map out a structure that you follow each time and simply create an automated email flow that will do the work for you!

There are all kinds of things you can automate, from your welcome flow to your shopping cart abandonment flow.

In this post we will explore how to actually create an automated email workflow, and we’ll take a look at a few sample workflows to get you going. Read More

Beat the Average With 10 Email Marketing Tips for eCommerce

10 Tips To Imrpove Email MarketingEmail marketing is a huge sales driver for eCommerce and it’s highly effective. I’m talking about $44 in sales for every $1 spent effective. That’s an ROI of 4400%!

Sounds good, right?

Get this, that’s just the average — meaning you could do much worse OR much better than that depending on how well you execute your email marketing!

Do you want to beat the average, and start bringing in the big bucks with your email marketing? I bet you do! Read more

4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past

4 reasons why email marketing is not outdated for ecommerceIf you’re running an eCommerce store, or any other type of online business you probably have an email list. You might send out emails every now and then, make announcements, send messages to customers, but do you really utilize email marketing to its fullest potential?

I mean, with all the latest marketing crazes – SEO, social media marketing, content marketing – who even has time for something as old as email? (Fun fact: the first email was sent 40 years ago!)

Well, email might be old, but it definitely is not outdated! Email marketing boasts a high click through rate, conversion rate, and ROI, and though it is behind organic search in terms of conversions, as SEO becomes more and more competitive, email marketing provides an excellent alternative.

In this post we’ll explore a few reasons why all eCommerce stores should be using email marketing!
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How to Increase Your Email List by 40% Using Pop Ups [Case study]

Boost your email list with pop upsCoupon Pop is an amazing tool for gaining new email leads, growing your social communities, and boosting your sales, but to use it effectively we recommend you focus on adding a great design!

Before your potential customers will read the copy or see what you’re offering them, they will see how the pop up looks. A good design for your Coupon Pop is the essential first impression you need to have a high converting pop up.

In this post we’ll take a look at one StoreYa merchant who boosted their email list by 40% after really nailing their pop up design! Read More

How to Use Custom Audiences for Facebook Ad Retargeting

Facebook ad retargetingAs a store owner looking to grow your store you have many options available to you. You could and should be using Google Shopping to list your products. You probably also use Adwords, SEO, and some form of content marketing. Not to be overlooked though, is Facebook Advertising, and more specifically, the ad retargeting abilities Facebook provides.

In the last two years Facebook advertising has grown exponentially, and for good reason. It is a great place to get discovered, to show off your products and your brand to new potential customers. With 1.3Billion active users, it is also a super place to retarget. The answer to the question are my customers on Facebook is usually a resounding yes!

In this post we are going to take a look at how you can leverage the data you regularly gather from your eCommerce store to improve your advertising options and results on Facebook. Read more

Cart Abandonment Case Study: How WaterCheck.Biz Boosted Sales by $13,000

Catch abandoning site visitorsDid you know that 98% of the potential customers that visit your eCommerce site will leave before making a purchase? On top of that, of those 98%, a whopping 70% of them will never return to your store.

Did you know as well that 68% of people who add items to their shopping cart will abandon their carts without buying anything?

That’s a tremendous amount of potential customers (and sales) that are slipping away from you every day!

Don’t get too depressed though, there is a solution! And to show it to you we are going to take a look WaterCheck.Biz, a New York based company that has managed to turn those numbers around by using StoreYa’s Exit Pop tool.

Want to learn how to retain abandoning customers and cut shopping cart abandonment rates, boost your sales, and gain returning customers? Of course you do! Read this case study to learn how.
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Email Marketing for eCommerce: How a Diet Company Gained Over 30000 Emails

Coupon Pop ThinTeaDo you run a small eCommerce store with a specific niche market? Do you have trouble building your email list with qualified leads? – Now for the kicker – do you think that you have trouble building your email list because your business is small or you have a specific niche market?

If you answered yes to this (or even if you answered no really…) then this case study is for you!

We’re going to take a look at an Australian based eCommerce store with a specific niche product that, over the course of three months, managed to gain over 30,000 emails for its email marketing list – resulting in a 15% increase in revenue.

How did they do it? The answer — with StoreYa’s Coupon Pop!

Do you want to grow your email list with qualified leads, improve your email marketing, and boost your revenue by gaining returning customers? Read this case study to learn how! Read More

6 Word of Mouth Marketing Tips to Get People Talking About Your Business

Word of Mouth Marketing for eCommerceReady to give your eCommerce store a marketing boost? Have you thought of trying word of mouth marketing?

Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!

But wait a minute – word of mouth marketing? How can you increase the word of mouth about your own company?

Excellent question — read this post to find out a 6 ways that you can actually get your customers to talk about your business! Read More