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Transform the way your customers review products with Heyoya!

Heyoya StoreYa App StoreWe are very excited to announce the launch of the first third party app in our app store – Heyoya!

Here to tell you all about this incredible app, is Nir Shilo, the CEO of Heyoya.

You’ve probably heard many times, that product reviews drives sales. Ever wondered why?

Think about your own shopping habits. If you are like me, then before you buy any new item, whether it be a computer or a pair of running shoes, you look for product reviews. Who has tried out the product? What do they think? Personally, I not only want to hear about why people love a product, but I also want to know what criticism they have, because no product is perfect.

Turns out that most people are like us. Research shows that people want to know what others think before they are willing to try a product themselves. And it’s not just any review that gets people clicking on that buy now button, it’s the ones they deem trustworthy and authentic.

We are excited to announce Heyoya, our revolutionary voice reviews platform, is now available in StoreYa’s App Store. Now it’s easier than ever to provide your customers with a platform for reviewing your products. Read More

Email List Building: How to Construct Email Opt-ins that Convert

Email List Building: How to Construct Opt In Forms that ConvertIf someone asked you what your most efficient marketing platform was I bet you’d answer email marketing. In fact, email marketing for eCommerce, on average, really is the platform with the highest ROI (after organic search) with about $44 dollars in sales for every $1 spent!

Clearly email marketing is great, and you should be spending your time on it, but before you can do that, you need to build your mailing list. Even if you already have a list, you should always strive to grow it further. The more emails you have, the more potential for sales you have.

So, what is the best way to get new emails?

Research shows that on site email opt in pop ups are actually the most efficient way of gaining new addresses to add to your list! But, not all pop ups are created equal. If you really want to get the most out of your pop up, then you’re going to need to put some effort into it.

In this post we will explore 7 different ways to optimize your email opt in pop ups!
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Intro to the Social Media Sales Funnel: A 5 Step Process

Intro to the Social Media Sales Funnel for eCommerceIf you’re in the business of making money, you should be all too familiar with the recognizable sales funnel.

If not, the sales funnel, in essence, is a visual representation of the different steps the sales and marketing team take to move customers from the awareness to purchase.

This concept is as old as business itself, but it has changed in recent times due to the rise of the Internet and social media. Read More

Valentine’s Day Marketing Tips for eCommerce

Valentine's Day Marketing Tips for eCommerceValentine’s Day is coming up, what are you doing to boost your sales??

Sure, it’s not Christmas, Black Friday, or Cyber Monday, but there’s no reason to let a holiday pass by without getting your fair share of sales out of it – especially when it is estimated that that holiday will generate over $17 billion in revenues!

In this post we will go over 5 things that you can do this week to increase your sales this Valentine’s Day! Read More

15 Image Resources to Help Boost Your Social Media Engagement

15 Image Resources to Boost Social Media EngagementAre you looking for the best way to boost engagement on social media for your business? I suggest you focus on images, because pictures, really do speak a thousand words when it comes to social media marketing.

How do I know that?

Well, according to a study which analyzed 30,000 of the top posts by brands on Facebook, 87% of the posts with the highest engagement were photo posts!

On top of that, according to a study conducted by Twitter, Tweets with photos receive a 35% increase in retweets over regular Tweets!

So imagery is clearly pretty important when it comes to social media marketing, but the next question you have to be asking yourself is, “where can I find images to use for my social media posts?”

In this post we will answer that very question! So get ready to hear about 15 different online image resources.
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The Secret to Higher Sales from Facebook Ads in 4 Simple Steps

The Secret to Higher Sales from Facebook AdsSo you followed all of the steps to create successful Facebook ads, and you utilized advanced targeting tips to increase click through rates (CTR), but you have a problem – you’re just not seeing the actual sales that you would expect based on the performance of your ads!

What could possibly be the problem? I mean, you did everything right!

Well, not necessarily. There is another aspect to your Facebook advertising aside from the ad itself, namely the landing page which you direct people to!

If the landing page for your Facebook ad is not optimized, then you won’t see sales from your ad no matter how well it performs.

In this post we will cover 4 ways to optimize your landing page to increase your Facebook ad conversion rate. Read More

The Psychology of Sales: 5 Mind Tricks That Will Help Boost Your Sales

Psychology of SalesLooking for a new way to boost your sales? Before going into your marketing platforms, have you considered looking into the psychology of sales?

As you know, our minds work in weird ways, and lead us to do things that may not be 100% rational.

Why is that good news for you as an eCommerce store owner?

I’ll tell you why, because by doing a bit of research you will find that the field of psychology has explained many of these discrepancies between logic and action. Based on those explanations, you can actually use psychology to manipulate (encourage, if you’re looking for a nicer term) your customers to make purchases!

All that you need to do is make a few changes to your website and the sales will roll in.
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How to Market on Instagram: 14 Tips and 6 Tools

14 Instagram Marketing TipsAre you currently using Instagram for your eCommerce store? If you’re not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!

Not bad at all right?

Before you can start seeing numbers like that tough, you have to start from the beginning. You have to understand how to market on Instagram. That means understanding the terms, knowing the strategies, and utilizing the tools available.

In this post we will go over 14 Instagram marketing tips to get your business rolling. Read More

The 5 Best Free PrestaShop Modules

Best Free PrestaShop Modules
Do you use PrestaShop for your eCommerce store? Well, you’re in good company if you do – there are over 600,000 active PrestaShop merchants! It’s an amazing platform with a tremendous amount of modules available for your every need. In this post we’re going to discuss a topic that is both slightly more elusive to find, and definitely interesting for your wallet – good, free PrestaShop modules! So get ready to start downloading, because we are going to look at 5 free prestashop modules that you can start using to improve your store today! Read More

How to Write a Unique Value Proposition [Template + Examples]

Value proposition template and example

The massive industry known as eCommerce in fact spans many different sub-industries from apparel to electronics and everything in between. Just about anything you can think of is currently being sold on one eCommerce site or another.

Despite the tremendous amount of diversity that exists in the world of eCommerce, one thing can be said with near certainty of every single eCommerce store out there – no matter how unique the product is that the store sells, there is probably another store out there selling the same thing (or something very similar) to the same target market!

If that is the case, then you have to be asking yourself, how can I set myself apart from my competitors?

Don’t get too upset though, because I have the solution for you, and it is called a “Unique Value Proposition.” Your value proposition is essentially an answer to the following questions – what value does your service or product provide that is unique to your business, and how does your service or product benefit your customers. Read More