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How to Use Google Plus For Business: 8 Marketing Tips to Take You to the Top

How to use Google plus for businessGoogle Plus marketing. That’s probably something you’re not overly familiar with. Who uses Google Plus for business? Everyone uses all of the internet giant’s other tools, but for some reason, Google+ seems to have slipped through the cracks. Or has it?

Google+ has over 150 million active monthly users, and 50% of its users sign on daily. Wow! So with that much activity, maybe Google+ is a good place for businesses after all.

Not only is marketing on Google+ a good idea, it is a great idea! There are tremendous advantages that G+ has over other social networks, like its influence on SEO, and some incredible tools that can’t be found elsewhere, like Google Hangouts and Google Plus Ripples.

Using Google Plus for your business can be an amazing way to reach a new audience, boost your SEO, and increase sales. In this post we’re going to take a look at 8 marketing tips for Google Plus. Read More

Everything You Need to Know About Mobile Ads [Infographic]

Everything you need to know about mobile adsBusinesses have been advertising, adapting to the times, and advertising some more throughout history. From the door to door salesman to television commercials, businesses have always found ways to reach their consumers. Now, mobile ads are set to become (and have already become in many ways) the next big thing in advertising.

Mobile ads have many advantages over more traditional mediums, not the least of which is the cost. On average it costs $2.85 to reach 1000 iPhone users with a mobile ad. Advertising in a national newspaper on the other hand can cost as much as $100 for 1000 views.

Mobile ads give businesses the ability to reach their consumers at all hours of the day, which is important, because according to a study conducted by Nielson, US adults now spend more time surfing the web from their smart phones than from a computer.

Clearly there is a lot that can be gained from mobile ads, but there are also a lot of people using them. If you want to stay ahead of the pack then you have to be informed. That’s why we brought you this infographic, courtesy of WhoIsHostingThis, that will explain Everything you Need to Know About Mobile Ads. Read More

How to Improve Email Open Rates: The Small Business Owner’s Guide

How to improve email open ratesIf you run a small business then you definitely know how frustrating email marketing can be. You do everything you can to build up your email list, you spend hours composing your emails, you send out your emails, and then you wait. But sometimes you just keep waiting, and nothing happens.

Maybe you’re problem isn’t in the content of your email, but getting your email opened in the first place. Before you can worry about click through rates and conversions, you need to have a high email open rate.

This post will go through a few ways that you can increase email open rates for your business. Read More

Facebook Pages App Update: Now Easier to Manage your Page on the Go

Facebook Pages UpdateAs many of you may have noticed, Facebook recently updated its Facebook page administrator app – “Facebook Pages.” The updates have made the app cleaner, easier to use, and more efficient. In this post I will discuss a few of the updates that Facebook made to the Pages app.

What is the Facebook Pages App?

For those of you that don’t yet use the Facebook Pages app, let me start by explaining what the app can do for you.

The Pages app was designed by Facebook in order to provide business owners the ability to easily manage their Facebook business pages. From the standard Facebook app you can interact with people, but it is much more difficult to run a page. Read More

21 Little Ways to Build a Trustworthy eCommerce Website

21 Little Ways to Build a Trustworthy eCommerce WebsiteSo you built your eCommerce site, optimized everything for SEO, created a perfect design, but you still have trouble converting your site visitors. Your problem could very well be that you need to make your website more trustworthy.

A website that doesn’t look credible can lead to high bounce rates, low conversion rates, and a high rate of shopping cart abandonment.

There are a lot of small things that add up to a website that people trust. This post will go through the three main areas of your eCommerce website that you should work on in order to achieve this: your homepage and landing pages, your product pages, and your check out process.

By following this guide you will be able to make your website more trustworthy. Read More

Getting Creative With Exit Pop

Getting Creative With Exit PopWant to boost your online sales? One of the best ways to do that is to convert your sites abandoning visitors into customers.

Think about it like this, 98% of your eCommerce store visitors abandon your site and 70% of those will never return. If you could manage to keep some of these potential customers on your site and give them some sort of incentive to make a purchase you could increase your sales tremendously.

But how can you get those visitors to stay? In steps StoreYa’s Exit Pop, an automated tool that is here to save the day for you!

This post will explore a few best practices for using the Exit Pop on your website, so you can start boosting sales today. Read More

7 Tips for How to Get More Likes on Facebook

7 Tips For How to Get More Likes on FacebookSo you’ve broken into the wide world of Facebook by starting a Facebook business page, but you can’t figure out how to get more likes.

It’s a frustrating business, I know, but let me start by giving a warning, don’t fall into the all too tempting trap of buying Facebook likes. This will end up hurting your organic reach and therefore defeat the whole purpose of having a Facebook business page in the first place.

What should you do you ask? Great question! Read this post and I will show you 7 ways you can increase your Facebook likes. Read More

Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

Google Adwords vs Facebook AdsDeciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web.

Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.

This post will compare Facebook ads and Google Adwords in a few different categories to help you make your decision. Read More

How to Choose the Best Social Media Platform for Your Business

Which Social Media Network is Right for YouChoosing the right social media platform for your business can be a tough thing to do. I mean, there are so many options out there, how do you know which to choose? Or better yet, why choose at all? Why not just join all of them?

To answer the second question first, think about it like this, do you spread your business thinly and aim to conquer every industry you can think of, or do you focus your business on a few specific goals in order to excel in those? I hope that you fall into the second category.

It is simply impossible to be dominant in every field. In order to be recognized as a power you need to focus your attention on specific goals. The same holds true for your social media marketing strategy.

You have to choose the right social network for your business in order to focus your attention in the most efficient way possible.

This post will explore a few of the major social networks, and discuss which social network is right for your business. Read More

4 Tips for How to Use YouTube for eCommerce

Four Tips for How to Use YouTube for EcommerceVisual and eCommerce have always gone together, and the reason for that is very clear – when people shop online they want to get as clear a vision as possible of what it is that they’re buying. These days though just about everyone includes high quality images, 360 degree rotation, color variation options, and more. So what can you do to stay one step ahead of the game?

The answer lies with the king of all visual content platforms – YouTube! YouTube has over 1 billion unique visitors each month, over 6 billion hours of watch time per month, and a greater reach with US adults ages 18-34 than any cable network.

YouTube gives eCommerce store owners the opportunity to present a more detailed look into their products while also forming a more personal bond with their customers by giving a face to their brand. On top of that, there is also the ever present possibility of creating a viral video which could give any company the boost it needs.

In this post we will explore a few ways to employ YouTube marketing for eCommerce. Read More