So you have a local business, you don’t need to advertise online right? I mean, your business is in town, people talk about it, people know about it. If you’re going to advertise you might as well just put another ad in the local paper, right?
WRONG! If you have a local business, or even a national, international, or online business that has a local aspect, you are missing out on a tremendous opportunity to grow if you are not making the most of targeted local online advertising. How do I know this is the case?
How about because 70% of US households use the internet as an information source when shopping locally (The Kelsey Group). More and more people are looking to the internet, rather than the traditional media sources for information, recommendations, and reviews of local businesses.
On top of that, people are spending ever increasing amounts of time on the internet – so you might as well greet them where they spend their time.
And where exactly should you advertise you might ask? Well, the two real choices are Google and Facebook.
While Google Adwords offers the luxury of targeting people who search specifically for your keyword (for example, “Pizza in Highland Park, NJ”), that is the only person that will be targeted. Anyone not searching within your keywords will not be exposed to your brand.
Facebook on the other hand provides a cheap (and partially free) medium to reach your potential customers on a much broader scale.
So let’s take a look at 6 ways that you can advertise your local business on Facebook! Read More