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Marketing Update: Facebook Launches Learning Platforms for Marketers

Facebook Update Learning PlatformsHave you ever struggled with marketing on Facebook?

Well with the launch of Facebook Blueprint, and its sister resource, Learn How, you shall struggle no longer!

What are these new initiatives you ask? Only a simple to use and navigate online learning center for all types of marketers!

So let’s take a look at each of these programs and see how they can help you grow your business. Read More

The 5 Best Fiverr Gigs for Business Owners (Plus the 5 Weirdest)

Best gigs on fiverr for business ownersPicture this scenario, you’re strapped for time and man power, and you really really need to get your newest marketing content out. Or this one, you need some quick design work done, but you just don’t want to pay the big bucks for it.

I’d be willing to guess that these kinds of things happen all the time in your business, which is why I am happy to tell you there is a solution – Fiverr, the $5 marketplace for freelance work!

In this post I’ll show you five of the best gigs on Fiverr that can help you grow your business!

(Read to the end, and I’ll show you some of the strangest gigs on Fiverr too!) Read More

Weekly Social Marketing Update: YouTube Cards to Replace CTA Annotations

YouTube Card UpdateYouTube is one of the most important social networks for eCommerce, which makes a lot of sense, because it enables merchants to really and truly show their products off to their customers in the most detailed manner possible.

There’s another reason that YouTube is so great for merchants though, namely the call to action feature – and it is just that feature that YouTube has updated!

Until now, YouTube offered the option for “annotations” in videos. Annotations are those clickable banners, links, and images that pop up in videos (and often really clutter the screen).

These annotations enabled businesses to direct people back to their website, encourage viewers to purchase a product featured in the video, and more.

So why the need for something new if this is already working? Read More

How to Use Upselling to Make your Customers Happy (and to Boost Sales)

How to Upsell Boost SalesWouldn’t it be cool if there was a simple way to increase your sales value per purchase and make your customers happier at the same time? Sounds impossible, right?

Well guess what, it’s not! All you need is to start a balanced upselling and cross-selling program.

But Zack, isn’t upselling really annoying? I thought customers hate that!

To answer your question, refer back to the most important word in the previous sentence – “balanced.” An upsell isn’t just throwing more products in front of a customer who made a purchase, there is a real strategy behind it.

If you want to learn how to upsell in a way that will make your customers happy then read on, because that is exactly what we are going to discuss in this post! Read More

Google SEO Update: Mobile Websites – Now a Must

Google SEO Update Mobile for eCommerceIs your website mobile friendly? If it’s not, then now is definitely the time that you should be working on making it mobile friendly, and here’s why:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” (Google Webmaster Announcement)

What does that mean for you?

It means that websites that are mobile friendly will receive a boost in mobile search rankings in Google, and those that are not mobile friendly will probably lose out. Read More

How to Take Amazing Product Photos With Your Smartphone

How to Take Beautiful Product Pictures with your SmartphoneAre you looking for a cost effective way of adding beautiful product images to your website? I’ll bet I had you already at cost effective. So what is this mysterious method?

Simple –smartphone product photography!

What? No need to hire a professional, or even use a high quality camera? Nope. No need.

Smartphones have become so advanced, that most new phones come standard with high megapixel cameras that can actually shoot some pretty amazing photos.

That being said, it’s not enough to just snap photos of your newest jewelry and call it a day. There’s a bit more than that that goes into a truly amazing product photo, and that is exactly what we are going to discuss in this blog post – the four things you need in order to take awesome product pictures with your smartphone! Read More

WooCommmerce Vs OpenCart – Which eCommerce platform is right for you?

WoooCommerce vs OpenCartAs more and more businesses are moving their products and services online, eCommerce players are making every serious effort to respond to their customer needs and wants in the manner most effective. eCommerce business is dictating the trend and it shows no signs of being supplanted.

However, to create a successful online store, one must have a practical approach to the key skills and tools they need to kick start their online venture. In simple words, one needs to know which eCommerce platform is right for their business along with all the essentials that help them monetize their website.

There are a number of options out there when it comes to choosing a perfect eCommerce partner for your shop, both free and paid. The eCommerce solutions diversity is huge and users have a plethora of options to choose from. However, if you want something right out of the box then you have two choices – WooCommerce and OpenCart. Read More

5 Amazing Outreach Templates That Get Results From Influencers

5 Amazing Outreach Templates that Get Results from InlfuencersThe question on everyone’s mind is how do I convince influencers to work with me.

Influencers, by nature, are extremely busy, but they are also extremely valuable.

Brands have known for a long time that a tweet, a mention, or a review from an influencer can significantly increase the traffic to one’s website. Additionally because this traffic comes with the backing of a trusted authority, customers are more likely to make purchases at your store.

Networking is generally recommended as a best practice for forming partnerships with influencers.

And I agree, that relationship building is the crux of influencer marketing.

Unfortunately, it doesn’t scale very well.

Try building 50 solid relationships in a month…

Easier said than done – right?

Therefore, the next line of offense is having an excellent outreach template.

Read More

The 4 Best Online Logo Makers for eCommerce

The 4 Best Online Logo Makers for eCommerceWhen you think of branding what is the first thing that comes to mind? I’d be willing to bet that it’s a logo.

Logos are what people remember, because they stand out, they are simple, and they encapsulate an entire company in one little image. McDonald’s has the arches, Apple has the apple, Facebook has the “F” – all of these brands are easily identified by their logo.

Clearly then it is crucial for any business looking to gain ground in brand recognition needs a good logo.

But how do you go about making a logo – especially if you’re short on cash? I mean, as you know, many businesses that are just starting out, or even those that are more firmly established, don’t have spare money with which to hire a designer.

In step online logo makers!

Logo makers are websites that you can use to generate a logo for your business at a fraction of the cost of hiring a designer! Sounds pretty awesome right?

In this post we’ll take a look at 4 different online logo makers that you can use for your eCommerce store.
Read More

Transform the way your customers review products with Heyoya!

Heyoya StoreYa App StoreWe are very excited to announce the launch of the first third party app in our app store – Heyoya!

Here to tell you all about this incredible app, is Nir Shilo, the CEO of Heyoya.

You’ve probably heard many times, that product reviews drives sales. Ever wondered why?

Think about your own shopping habits. If you are like me, then before you buy any new item, whether it be a computer or a pair of running shoes, you look for product reviews. Who has tried out the product? What do they think? Personally, I not only want to hear about why people love a product, but I also want to know what criticism they have, because no product is perfect.

Turns out that most people are like us. Research shows that people want to know what others think before they are willing to try a product themselves. And it’s not just any review that gets people clicking on that buy now button, it’s the ones they deem trustworthy and authentic.

We are excited to announce Heyoya, our revolutionary voice reviews platform, is now available in StoreYa’s App Store. Now it’s easier than ever to provide your customers with a platform for reviewing your products. Read More

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