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Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

Google Adwords vs Facebook AdsDeciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web.

Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.

This post will compare Facebook ads and Google Adwords in a few different categories to help you make your decision. Read More

How to Choose the Best Social Media Platform for Your Business

Which Social Media Network is Right for YouChoosing the right social media platform for your business can be a tough thing to do. I mean, there are so many options out there, how do you know which to choose? Or better yet, why choose at all? Why not just join all of them?

To answer the second question first, think about it like this, do you spread your business thinly and aim to conquer every industry you can think of, or do you focus your business on a few specific goals in order to excel in those? I hope that you fall into the second category.

It is simply impossible to be dominant in every field. In order to be recognized as a power you need to focus your attention on specific goals. The same holds true for your social media marketing strategy.

You have to choose the right social network for your business in order to focus your attention in the most efficient way possible.

This post will explore a few of the major social networks, and discuss which social network is right for your business. Read More

4 Tips for How to Use YouTube for eCommerce

Four Tips for How to Use YouTube for EcommerceVisual and eCommerce have always gone together, and the reason for that is very clear – when people shop online they want to get as clear a vision as possible of what it is that they’re buying. These days though just about everyone includes high quality images, 360 degree rotation, color variation options, and more. So what can you do to stay one step ahead of the game?

The answer lies with the king of all visual content platforms – YouTube! YouTube has over 1 billion unique visitors each month, over 6 billion hours of watch time per month, and a greater reach with US adults ages 18-34 than any cable network.

YouTube gives eCommerce store owners the opportunity to present a more detailed look into their products while also forming a more personal bond with their customers by giving a face to their brand. On top of that, there is also the ever present possibility of creating a viral video which could give any company the boost it needs.

In this post we will explore a few ways to employ YouTube marketing for eCommerce. Read More

4 Steps and 20 Tips for Successful Twitter Marketing

4 Steps and 20 Tips to Twitter SuccesTwitter, as I’m sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all, Facebook has over 3 times that many active users.

So why use Twitter for your business? Well, for starters, with Twitter, unlike with Facebook, your posts can reach all of your fans. All means all! There’s no Edgerank on Twitter, no declining organic reach, just pure, 100% exposure.

There are many other reasons to use Twitter as well – it offers an “instant access” feel that Facebook does not provide, it can be very personal, hashtags offer free amplification of content, and more.

Oh, and if that wasn’t enough, might I add that 72% of users are more likely to make a purchase from a small or medium business that they are following on Twitter (Twitter).

Clearly Twitter is a great asset to any small business, so now let’s take a look at 4 steps and 20 tips for how to market your business on Twitter. Read More

Magento vs Shopify vs WooCommerce – Choosing Your New Shopping Cart Wisely

How to choose your next shopping cart

Nowadays, starting and running an online business can be exciting and lucrative. There are hundreds e-Commerce solutions available which enable the creation of any type of virtual store. Some of the solutions allow merchants to start selling goods in minutes, while others require a bit more time to setup and get ready for the sales process.

However, every product has its buyer. That’s why it is hard to point to an obvious leader amongst the stand-alone shopping carts, API platforms and CMS plugins for e-Commerce. Each solution has its own distinctive features that can meet the needs of many e-merchants. At the same time, these same functions will be useless and even annoying to other store owners.

So, let’s take a deeper look at pros and cons of a few of the best e-Commerce solutions — Magento, Shopify and WooCommerce. It will be interesting to find out which is the best! Read More

The Ridiculously Big List of 46 Tools for eCommerce and Small Business

Storeya's Big list of tools for small businesses

Living in the fast and furious world of eCommerce and small business it’s often hard to keep up with all of your tasks, get everything done appropriately, keep track of yourself and your competition, work on SEO, and all the other things that go along with running a business.

Trust me, the StoreYa team is all too familiar with these stresses and difficulties (that’s one of the main reasons we started StoreYa in the first place – to make the lives of eCommerce shop owners just a little bit easier).

What is the answer to this mess of tasks? How can you get organized, automated, and efficient? The answer is to organize yourself by using any of the countless online tools available.

That answer definitely oversimplifies the situation though, as highlighted by the word countless. There are literally thousands if not millions of tools out there, how do you know which tool to use? How do you even know what you need a tool for?

Stop hyperventilating, we’ve got you covered. In order to help you out with that very problem we decided to put together our Big List of Tools, organized by category, so that you can browse through the list and see which tools can help you to fill specific needs in your business! Read More

7 Steps to Make Your Product Launch Lift Off

If you have ever introduced a new product into your eC7 Steps to Make Your Product Launch Lift Offommerce store (which I’m sure that you have), then you know the stress involved. Wondering whether or not it will catch on, whether or not it will be profitable. Sure you did your research and you believe it will sell, but you just don’t know.

Well, why don’t you help that product out? Give it a little nudge in the right direction.

How should you do this?

Easy, rather than adding a product, launch it.

This is an important distinction to understand. Adding a product is to simply slip it in with all of the existing products and hope it will get noticed. Launching a product on the other hand, is to create a campaign that will generate buzz surrounding the addition of the new product.

A product which is launched will have much more fanfare, meaning it will basically automatically sell more than a product that was not hyped up. So if you don’t already launch your products, or you do but you want to improve your method, read on to learn the 7 steps to a successful (and profitable) product launch! Read More

6 Tips to Take Your Local Business to the Next Level with Facebook

Facebook Tips for Local BusinessesSo you have a local business, you don’t need to advertise online right? I mean, your business is in town, people talk about it, people know about it. If you’re going to advertise you might as well just put another ad in the local paper, right?

WRONG! If you have a local business, or even a national, international, or online business that has a local aspect, you are missing out on a tremendous opportunity to grow if you are not making the most of targeted local online advertising. How do I know this is the case?

How about because 70% of US households use the internet as an information source when shopping locally (The Kelsey Group). More and more people are looking to the internet, rather than the traditional media sources for information, recommendations, and reviews of local businesses.

On top of that, people are spending ever increasing amounts of time on the internet – so you might as well greet them where they spend their time.

And where exactly should you advertise you might ask? Well, the two real choices are Google and Facebook.

While Google Adwords offers the luxury of targeting people who search specifically for your keyword (for example, “Pizza in Highland Park, NJ”), that is the only person that will be targeted. Anyone not searching within your keywords will not be exposed to your brand.

Facebook on the other hand provides a cheap (and partially free) medium to reach your potential customers on a much broader scale.

So let’s take a look at 6 ways that you can advertise your local business on Facebook! Read More

Learn how Beginning Boutique made $40K in 10 days using the Coupon Pop [Case Study]

Beginning Boutique Coupon Pop
Following the release of our newest sales and marketing tools, Exit Pop and Refer a Friend, we wanted to go back and take a look at one of our slightly older tools, Coupon Pop. A little over half a year since its release, we are very happy to report that Coupon Pop has helped thousands of merchants boost their sales and grow their communities by reaching 15 million site visitors per month.

Coupon Pop is a simple to use yet powerful tool, which “pops-up” a coupon to site visitors upon entry offering them discount or coupon in exchange for the visitor’s email address or a follow on a social network. The coupon’s amount and the social networks that will be shown are both determined by the merchant. Additionally, Coupon Pop includes easy to use and intuitive design features that enable merchants to create the exact pop-up that they want.

In order to give you a better idea of the power of Coupon Pop as a sales and marketing tool we wanted to share with you a case study from one of our merchants. Read More

The ABC’s of Blogging for eCommerce: Why it’s Important and How to Get Started

Blogging for eCommerceEveryone says that content is king and that blogging is the future of marketing, but I’d be willing to bet that you have asked yourself questions like: “What the heck does it even mean for an eCommerce store to have a blog?” “How will a blog help me?” “What should I write about?” “How do I even get started?” If you have asked yourself these questions, or have ever struggled with blogging in general, you should definitely keep reading, because this post will take you through the ABC’s of blogging for eCommerce.

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