As an eCommerce store owner, you’re probably using Facebook ads all the time. The question is, are you doing it right? Many shop owners approach Facebook ads and Google Adwords in the same way. They’ll create an ad for Google and then copy and paste it to Facebook. If you’re one of those people, you had better stop now. This couldn’t be more wrong! The problem lies in the difference between these two ad types – while Adwords ads are displayed on the screens of people who are actively searching for something, Facebook ads are not. You may be able to target your audience so as to show your ads to people who are potentially interested in your product, but when people are browsing Facebook, let me assure you, they are not specifically looking to buy anything.
Based on this fundamental difference, you need to approach Facebook ads differently than you would ads on Google. A Google ad has the luxury of being slightly more subtle and detailed. Users are already searching for something, so, although you need a call to action, you don’t necessarily need to put as much effort into grabbing their attention. Facebook is the opposite. The users are not looking for anything, so what you say has to stop them dead in their tracks!
We’re going to look at 7 quick tips to take your Facebook CTA’s (call to action) to the next level. Read more