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How to Create a Buyer Persona [Plus an eCommerce Example]

How to create a buyer persona

Not seeing good results from your paid advertising for your eCommerce shop? Trying to figure out what kind of content to promote? Having difficulty creating the right feel for your online store? Need some guidance coming up with your next new product?

All of these problems (and more) can actually be resolved with a little bit of strategic thinking. What you need to do is to come up with a buyer persona for your eCommerce store!

A buyer persona (also known as a customer persona) is essentially a generalization, based on various parameters, of what your ideal customer should be. By creating this you can target all of your marketing efforts in a far more specific and efficient manner.

In this post we will explore the steps you should follow in order to create a buyer persona for your eCommerce site! Read More

Marketing Tips to Boost Your Sales This Holiday Season [Plus New Coupon Pop Themes]

Do you have your eCommerce shop ready for the holidays? Are you feeling the pressure, and aren’t sure how to proceed with your marketing campaigns?
Take a deep breath, we can help you out!
We’ve been putting out a lot of content and beefing up our marketing tools in preparation for the holidays, so we decided to make things a bit easier for you and gather everything together into one spot!

Do you have time to start marketing, but you don’t really know what you should be doing?
Then you should read 6 Tips to Boost Your Sales This Holiday Season. In this post you’ll learn everything you need to know to build a holiday marketing campaign from scratch!

Even after reading the holiday tips, do you need a bit of inspiration to get your holiday campaign going?
Then you should read about 4 Amazing eCommerce Holiday Marketing Campaigns that You Can Copy. See how Gap, J.Crew, Target, and more are boosting their sales this holiday season.

Are you looking for an amazing “holiday marketing tool” that you can easily implement on your website?
Then you should check out our Holiday Themed Coupon Pops! We’ve got you covered with customizable holiday themed Coupon Pops ready for your use.

Need something for Thanksgiving? No Problem!
Coupon Pop Thanksgiving Example
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4 Amazing eCommerce Holiday Marketing Campaigns that you Can Copy

4 Amazing Holiday Campaigsn that Yo can

So you read our 6 eCommerce Holiday Marketing Tips, but now you’re stuck. You need a little inspiration to get your creative juices flowing and your sales rolling in time for the holidays!

Don’t worry – we’ve got you covered!

In order to help you out we took a look at what kind of holiday campaigns some of the largest online retailers are doing to promote their holiday sales this year.

In this post we will take a look at a few different campaigns for boosting eCommerce sales in the holiday season!
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The 10 Best WordPress Plugins for eCommerce

Best Plugins for WordPressWordPress is one of the most popular platforms for website management around these days. As of last year, 23% of the top 10 million websites were WordPress sites!

One of the things that makes WordPress so appealing is the massive amount of plugins that are available in the WordPress Plugin Directory — currently numbering over 34,000. Not only are there a lot of plugins, but there are a lot of very good plugins that can really help to improve your website, increase your productivity, and help market your business!

I bet you’re wondering now how you can possibly find the plugins you need if there are so many available?

For that very reason we decided to create our list of the 10 best plugins for WordPress! This list is by no means exhaustive – but these 10 plugins are ones that we really like, and think can be of the most help to you.
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5 Facebook Lead Generation Tools to Use in the Post Fan Gate Era

 

5 Facebook Lead Generation Tools for the Post Like Gate EraThat’s it. There is officially no more Facebook fan gate – one of the most popular lead generation methods used by eCommerce store owners on the social platform. If you have been using our tool, or other like gating tools like those offered by Shortstack, PageModo, or Antavo, then these will no longer work.

Seems like a big hit to your Facebook lead generation, no?

Actually, it’s not as bad as it sounds. There are still plenty of ways to build your community and generate new leads on Facebook.

In this post we will explore 5 different tools that you can use as alternatives to Facebook fan gating.
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5 Customer Retention Techniques That Will Get You More Repeat Customers

Customer retention for ecommerceWhen you think of the best and most efficient way to grow your eCommerce business and boost sales, what comes to mind? Generating new leads, right?

What if there was another, simpler way to grow your business?

Well, repeat customers actually account for 43% of revenue for the average eCommerce store! In addition, your top customers make four times as many purchases as your average customer, which accounts for the top 1% of customers spending as much as your bottom 50%!

Sound relevant to your eCommerce store?

You bet it is! By focusing on converting your current customers into loyal returning customers you can definitely give your sales a big lift.

In this post we will explore 5 customer retention techniques that will help you to create a group of loyal customers for your eCommerce store! Read More

6 Tips to Boost Your eCommerce Sales This Holiday Season

 

 Your eCommerce Guide to the Holiday
The Holiday Season is upon us!

While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store.

This time of year is by far the most profitable for retail companies, and with a bit of work, you can make it the most profitable time for your business too!

In this post we’re going to explore a few tips for your eCommerce store in order to help you boost your sales this holiday season. Read More

Take Over Google Plus With These 8 Marketing Tools

 

Take Over Google Plus With These 8 ToolsIt has become increasingly clear that not only is Google Plus here to stay, but it is actually a fantastic place for eCommerce and other online businesses to conduct marketing due to the many benefits it has to offer both in terms of SEO and in terms of its user base.

Just to throw out some numbers:

It has 150 million active users of whom 50% sign on daily, 53% of G+ users have a positive experience with brands, and the average order value for customers referred from Google+ is $40.

Not too shabby!

That being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.

In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!
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Get your eCommerce Store Prepared for the Holiday Season

Get your ecommerce store prepared for the holiday seasonThe holiday season is right around the corner – you know what that means, right? Tons and tons and tons of shoppers! Starting with Halloween and going straight through to Christmas this time of year is huge for retail and eCommerce.

How huge?

20%-40% of all retail sales happen during the last two months of the year! And things are continuing to expand for eCommerce – the average value per online purchase was up by over 10% in 2013 from 2012, and according to Shop.Org’s predictions there will be an 8%-11% growth in online sales in 2014!

It’s safe to say, you definitely don’t want to miss out this holiday season! Read More

How to Make, Use, and Perfect Automated Email Marketing Workflows for eCommerce

 
automated email marketing workflows ecommerceYou’ve built up your email list, you know how to compose emails that convert, now it’s time to make it all more efficient with email marketing automation!

Think about it, you could sit at your computer all day composing countless emails attempting to bring your potential customers along through your conversion funnel in a seemingly never ending process, OR you could map out a structure that you follow each time and simply create an automated email flow that will do the work for you!

There are all kinds of things you can automate, from your welcome flow to your shopping cart abandonment flow.

In this post we will explore how to actually create an automated email workflow, and we’ll take a look at a few sample workflows to get you going. Read More