So, you have your first 536 likes, and you are communicating with them as previously advised at “Talk to the Wall – I” during the times advised at “Talking to the Wall – II”, but now what? How can you make 500 likes to 5,000 likes, and then to 50,000 likes?
When raising money for start-ups it is a common practice to go first to – Family, Friends and well… Fools. Now, you are not asking for money, and so you shouldn’t be shy about it – ask your friends and family to like your Facebook page, and to share it with their friends asking them to like it too. (Leave the fools aside it was just meant to help you remember this clause).
On average you have 130 friends in Facebook and each of your friends has 130 friends too, so if you come up with something funny that would make your friends share your post with their friends you are looking for almost 17,000 people.
And back to reality – this clause alone will probably not get your 17,000 likes, but hey – it is free and it is just the first clause of this post.
2. Can’t buy me love
Well, you can, but it won’t do much. Buying likes – will pump up your number of fans and might impressed future fans but will not yield customers. You can just Google “buy Facebook likes” and get a lot of offers or search ‘fiverr’, and you will get likes. However, we will not recommend any of specific services for buying likes, as this is just for show off, and we are here to help you sell using your Facebook shop.
3. Use StoreYa marketing tool
Group Deal – a marketing tool enabling you to have your fans attracting their friends to join a specific deal that will only take place if certain amount of users, defined by you, joins it. Watch this short video to see how the Group Deal gained over 1,000 sales and 4,000 new fans in 24 hours to our Scandinavian fashion brand merchant, OnePiece.
Scratch & Win – an innovative marketing tool enabling you to get straight to your fans’ newsfeed where they ‘hang out’ in a fun and incentivizing way. This tool allows your fans to win coupons by playing a game of scratch cards.
InstaGallery – enables you to have your customers tagging your store in their Instagram photos, making them feel a part of the store community while spreading your word to their friends. You can then link each photo to its relevant product, share it, and have it redirecting to your product pages. (See Airwalk’s example, click on the Tagged us button).
Coupon Pop – Boost your website conversion rate and increase your fan base and email lists by popping up special offers to your visitors.
Like Box – Adding a Like Box to your online shop will help you increasing your Facebook fan base.
Fan Gate – Using the Fan Gate tool will help you increasing your fan base by enabling you to offer coupons and discounts in return to liking your page.
Twitter Tab – Display a feed of your tweets within a tab on your Facebook page.
Pinterest Tab – Display your Pinterest boards on Facebook – Your fans would love that.
YouTube Tab – Display a YouTube channel on your Facebook page, keeping your fans engaged with your page.
Instagram Tab – Display an Instagram tab on your Facebook page, and add a great added value to your fans.
Sweepstakes – Collect emails & fans by offering rewards using the most social giveaway app. (To be released shortly).
4. Sponsored ads in Facebook
While our marketing tool is very powerful for getting live customers, for digging massive amount of likes, Facebook ads is the real deal. We have recently gained over 25000 likes using Facebook ads, and managed to be very profitable while doing so. We will dedicate at least 2 posts for this topic – one for basic level and one for advanced using seeking for tips and tricks to get their ads going.
Eyal is the co-founder of StoreYa and a leader in social commerce. He has extensive experience in online marketing and project management. He is passionate about building amazing products that will grow your business!
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