Following the release of our newest sales and marketing tools, Exit Pop and Refer a Friend, we wanted to go back and take a look at one of our slightly older tools, Coupon Pop. A little over half a year since its release, we are very happy to report that Coupon Pop has helped thousands of merchants boost their sales and grow their communities by reaching 15 million site visitors per month.
Coupon Pop is a simple to use yet powerful tool, which “pops-up” a coupon to site visitors upon entry offering them discount or coupon in exchange for the visitor’s email address or a follow on a social network. The coupon’s amount and the social networks that will be shown are both determined by the merchant. Additionally, Coupon Pop includes easy to use and intuitive design features that enable merchants to create the exact pop-up that they want.
In order to give you a better idea of the power of Coupon Pop as a sales and marketing tool we wanted to share with you a case study from one of our merchants.
Beginning Boutique is an Australian based online boutique offering fashion-forward, yet affordable items to local and international customers. Their focus is on women between the ages of 18 and 24, so they sell everything from jeans and t-shirts, to dresses and swimwear. What sets this store apart from other women’s clothing shops is the personality that all of their clothes carry. Beginning Boutique’s clothes are vibrant, stylish, and modern.
The Coupon Pop Campaign
Beginning Boutique downloaded Coupon Pop after having been dissatisfied with their previous pop-up provider and promptly reported, “a better conversion rate and instant results.” And what are those results you might ask? Well, just by using the Coupon Pop pictured above offering a 15% discount they achieved the following:
Sales: In the last ten days alone, Beginning Boutique has raked in $40,000 in sales from the Coupon Pop. (The sales you gain from the Coupon Pop can be monitored from your Coupon Pop dashboard so that you can keep track of how well you’re doing!)
Communities: Since starting to use Coupon Pop, Beginning Boutique has seen a 6% increase in the number of people signing up for their email list, and have gained a total of 8,445 new emails and Facebook fans! Through Coupon Pop Beginning Boutique has been able to build their community and engage new fans on Facebook, all the while building brand trust by providing quality discounts and products to their customers.
Beginning Boutique Moving Forward
Now that they have gained so many new email addresses, Beginning Boutique plans on sending out targeted emails to their new followers. Through these targeted emails, they can work to convert these people into (returning) customers, and increase their customer base.
This goes to show how Coupon Pop can be used both to boost current sales and communities, and also to increase future sales by converting the potential leads gained into repeat customers.
So check out Coupon Pop. Download it for free today and see the results immediately!
Zack is a social media enthusiast who loves all things digital. He is the inbound marketing manager at StoreYa where he spends his days searching for the newest social marketing scoop. If you’d like to chat with him, feel free to connect with him on any social platform.
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