How This Fashion Store Increased Their Sales by 470% [eCommerce PPC Case Study]

Crystal and Devon from EnvyStylz.com have been using our Google Ads service since 2017. They were very happy with the results, so they decided to let us also manage and optimize their Facebook and Instagram campaigns. We accepted their request and created a multi-channel advertising strategy to scale EnvyStylz even further!

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And the results? They speak for themselves.

The Marketing Problem

EnvyStylz.com were looking for advanced PPC managment while ensuring they were able to boost Facebook and Instagram campaign performance.

The Marketing Solution

We created a Growth campaign targeting relevant audiences as look-a-like audiences and generated smart 3rd party data audiences provided by Facebook. We then optimized the ads with our unique machine learning system. These audiences are getting various creatives such as carousel ads, image ads, video ads, slideshow ads, offer ads, and more. Here were are two top strategies:

  1. We also created two different remarketing campaigns targeting EnvyStylz.com’s own audiences. They were divided into different audiences that created certain actions on their website and on other digital assets they have as well.
  2. We used two different remarketing campaigns to make sure that we’re targeting actions that the user has made. We served both the creative chosen by our team/algorithm and the dynamic creatives that are automatically generated from a catalog created by our system.

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The Marketing Results

By using our unique multi-channel advertising strategy, including Facebook, Instagram and Google Ads, we managed to create EnvyStylz.com a 470% increase and made them a multi-million dollar business. Here are a few ad examples we use:

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Nicole Blanckenberg

Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.

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