Facebook recently announced a new posting protocol. From now on, any post which asks users to interact with it will be penalized. Facebook has made this change in order to continue delivering “the right content to the right people at the right time,” and to cut down on spam.
The idea of requesting interaction is as follows – when a post has more interaction (likes, comments, shares) then it is also ranked higher by Facebook, and will therefore be shown more frequently in users’ newsfeeds. By asking people to interact, the posters essentially add a call to action which encourages more interaction than would be received by a normal post. This method has actually been used by many marketers.
The problem that arose is that, according to Facebook, people find these posts to be “15% less relevant than other stories with a comparable number of likes, comments and shares.”
In addition, Facebook is also starting to penalize repeat content and spammy links (links that claim to link to one thing, but really link to something else). If you do repost the same link multiple times then be sure to change the text or image posted with it.
So keep in mind these three updates when marketing your brand on Facebook.
- Don’t ask for interaction.
- Don’t repost the same content multiple times.
- Don’t post spammy links.
Zack is a social media enthusiast who loves all things digital. He is the inbound marketing manager at StoreYa where he spends his days searching for the newest social marketing scoop. If you’d like to chat with him, feel free to connect with him on any social platform.
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