The one thing that all marketers can agree on is that your eCommerce stores should have a Facebook page. The question that has a less clear cut answer is how to gain likes for your page.
Some say use Facebook ads, some say buy likes (definitely don’t do that!), some say to keep posting and you will see your growth happen.
I’m here to tell you there is another way, just ask Angelus Direct, an eCommerce store that specializes in paint, dye, accessories, and cleaners for customizing and caring for shoes.
You might think that such a niche market must not be able to put together a strong social presence, but with the help of some killer content, and of course the Coupon Pop, Angelus Direct did just that.
Let’s see how!
Angelus Direct created a strong presence on Instagram by focusing on awesome photographs of its customized shoes. Through this strategy the folks at Angelus Direct gained over 40,000 followers on Instagram. Despite their success on Instagram, their Facebook page had a meager (comparatively) 3,000 likes.
They knew that Facebook could be good, but they weren’t sure how to get over the hump.
In December of 2014 Angelus Direct, after having tried many different methods and tools to grow its Facebook page started a Coupon Pop campaign offering a 30% discount in exchange for a like on Facebook or a follow on Instagram.
This offer was popped up to users on their first entrance to the store, and then presented with a clickable tab after that.
Over the course of just five months Angelus Direct gained 5,400 new Facebook fans (an increase of 70%), plus an additional 5,942 new followers on Instagram. These new fans have resulted in an increase of $40,000 in revenue.
What is most important for Angelus Direct though is not this immediate boost in revenue. No, it is that it now has over 11,000 new leads with which to engage, welcome into its community, and then sell to again.
The $40,000 in revenue can easily double, triple, quadruple, and so on if these one-time customers become lifetime customers – which is exactly what social media marketing is meant to accomplish.
The beauty of the Coupon Pop is that the new leads gained are your target audience, because only someone interested in your products would find themselves on your site, and give their personal information in order to redeem a coupon. That means you will see strong engagement from these new users.
As an indicator of this, take a look at the sharp increase of engagement on Facebook that Angelus Direct saw after starting to use the Coupon Pop in December (This chart shows the average likes per post):
Based on this it is clear to see that the new users that were gained were not just idle page likes, but rather people who are actively interested in the Angelus Direct brand!
By continuing to add new, relevant leads to its communities with the Coupon Pop, and persisting to engage those leads on social media, Angelus Direct has a clear path towards sustained, and increased growth.
What Does Tyler, Owner of Angelus Direct, Have to Say?
When we asked Tyler how the Coupon Pop helped him grow his business he responded:
“Immensely! I was shocked at the results we got. Even with less than amazing promotions on our part, people still flocked to the pop up…We were not even aware of the power of Facebook until we got this app. It’s making our company look better and better by the day!”
You heard it from Tyler, start your Coupon Pop Free Trial here!
Zack is a social media enthusiast who loves all things digital. He is the inbound marketing manager at StoreYa where he spends his days searching for the newest social marketing scoop. If you’d like to chat with him, feel free to connect with him on any social platform.
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