2017 eCommerce Inspiration: 8 Trending Products that Dominated 2016

If finding trending products to sell online is not on your first quarter to-do list, it should be! Trending products are a good way to boost short-term sales in your niche. To get you started, we searched the internet for the most viral products from last year. Products that you can sell on your online store in 2017 to increase sales.

Here’s our top 8 list of viral products that will drive sales this coming quarter:

1. Casting Kits

Casting kits made the big leagues at the end of last year with the help The Edinburgh Casting Studio’s Facebook campaign, which has so far reached over 78 million viewers. With Valentine’s in a couple of weeks and peak wedding season hitting the US by summer, this viral product could boost your sales in a big way this year.

2. Makeup Highlighters

As a beauty niche seller, we are sure by now you have heard of contouring and highlighting. With the help of the huge popularity of contouring and highlighting makeup tutorials on Instagram, makeup highlighters are the hottest makeup product trend to come out of 2016 and is expected to continue climbing this year. It’s not just highlighters, it’s makeup brushes and then makeup brush cleaners. Take a look at this makeup brush cleaning product ad with over 300k views.

Bonus Tip: Add beauty guides and blogs to your beauty online store to help promote your store, drive traffic and convert more sales.

3. Reverse Folding Umbrella

Talk about setting the trend and going viral in a big way.  Reversible umbrellas takes an everyday product and totally revolutionizes it, and Facebook loves it. Just look at the stats of the below ad.

4. Beard Oil

Beard oil is so hot right now. In fact, everything from oils to razor blades and trimmers are all products that were highly searched for last year. You only have to look at the 2016 advert by Dollar Shave Club to see just how viral and mainstream men’s grooming products have become. Beard oil may fall into a very small niche, but it’s almost tripped in popularity over the last three years.

Bonus Tip: Target your Facebook ads less broadly and concentrate on a specific sector within the grooming market to bring more targeted traffic to your online store.

5: Matt Lipstick

Matt Lipstick is another hot makeup product that went viral in 2016 and is now trending into 2017. Just look at the search graph to see how it has, and continues to peak. Popsugar guide, sponsored by Chapstix, reached a huge number of views, proving once again that tutorials can drive makeup product trends.

6. The Body Shaper

Consistent climbers, body shapers have been a very popular seller over the last couple of years. Not convinced it will drive sales? Just look at this Facebook ad from November 2016 that has over 30 million views. Pretty impressive stats that prove it’s still a viral product with huge sale potential.

Bonus Tip: You don’t need fancy video equipment or videographers to create your own product videos. Here’s our guide to making your first DIY Marketing Video.

7: Toy Gadgets  

After first appearing on Kickstarter, the Fidget cube toy went viral in a BIG way, making it to almost every online trend news site. Just look at the search volume from mid 2016. Unfortunately — or fortunately, depending on which side you’re on – the degree of how viral it went, led to many other manufacturers making their own ‘fidget’ gadgets and copying this product has made it a best seller on AliExpress and available for drop-shipping. What it does prove though, is the power of Facebook ads even for the most simple of gadgets.

Bonus Tip: Take your gadget store to the next level by growing your online business through how-to video guides and tutorials on YouTube.

8. Magnetic Phone Charging Cable

We don’t need to tell you just how big the smartphone market is for eCommerce when it comes to accessories. If you’re in the phone accessory niche, then Magnetic Phone chargers are your next big product. They made huge waves at the end of 2016, making it a big trending product this year.

Just look at the ad above that was launched this December that got over 520k likes in just a matter of weeks. This ad has since been deleted, however, its viral appeal made the eCommerce industry in this niche wake up and smell the sales potential.

Bonus Tip: No product is too boring to market, as long as you target your ads to the right market and appeal to the emotional aspect of the product. Learn more in our How to Market Boring Products guide.

There you have it, 8 trending products and viral posts that help make them popular. Don’t forget to check out our guide on How to Find Trending Products to Sell Onlineso that you can keep up-to-date with trends this year in real time, ensuring you can drive sales through trending products in your niche.

Here’s a bonus video on other new emerging products that could go viral soon.

Nicole Blanckenberg

Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.



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