Looking for a complete list of places to sell products? You’ve come to the right place. More and more online sellers are expanding their channels and selling platforms in order to reach new markets and potential shoppers.

If you’re looking to increase sales by including third-party marketplaces and platforms, there are some important considerations before you jump in. When deciding on a platform you will want to:

• Examine possible costs and benefits of adding a channel.
• Do your research to ensure it matches your niche and is in line with your brand.  
• Look for marketplaces that help you expand reach to new marketers interested in what you’re selling.
• To manage inventory over multiple channels, you will need a good multi-channel management system, especially if you’re adding Amazon and need optimized prices in real time.  
• For international markets, invest in freelancers to help with descriptions and marketing text in the native language of the location. Here’s a freelancer guide to get you started.
• Make sure you can meet the platform’s eCommerce fulfillment, product and brand guidelines.

Now that you know what you’re looking for, let’s look at the top places to sell products globally and per continent. For each listing we have included the countries each marketplace, platform or app sells in, the minimum costs for listing on the channel, and some basic information on what kind of categories you can expect to see.

Let’s get started!

Global Marketplaces & Platforms

1. Alibaba

Cost: Free and paid plans

Market: 200 countries worldwide

Niche: Wholesale and B2B eCommerce sellers

Platform: Marketplace   

Alibaba is China’s biggest B2B marketplace and is perfect for those of you wanting to connect with third-party sellers. If you are looking for bulk shoppers and businesses to market your products to, Alibaba is a great place to start.

2. AliExpress

Cost: Price on request

Market: Global

Niche: Variety of categories and good-value products

Platform: Marketplace

With options for a variety of languages and currencies, AliExpress is a popular marketplace for online sellers. Owned by Alibaba but concentrating on B2C sales, AliExpress was launched in 2012. Since then, it has been growing at an alarming rate, with 80% year-over-year growth from 2016 to 2017. To use AliExpress to sell products, you will first need to register for an Alipay business account.

Bonus Content: Finding the Right AliExpress Supplier

3. Amazon Marketplaces

Cost: Starting at $39.99 per month

Market: Globally to 180+ countries

Niche: Almost any commercial niche, from books to musical instruments

Platform: Marketplace

If you don’t know what Amazon is, there’s a big chance you’ve been living under a rock. Amazon helped pave the way for eCommerce and now has 13 marketplaces selling to over 180 countries. The biggest pro for selling on Amazon is, of course, its customer reach, with 46.7% of US shoppers starting their search on Amazon. The biggest disadvantage is that you’re competing with a lot of sellers, while Amazon owns the customer relationship.

4. Asos

Cost: £20 plus 20% commission per sale

Market: Globally to Europe, Australia, Asia and the US

Niche: Apparel and accessories targeting twenty-something fashion lovers

Platform: Marketplace

Listing your clothing line with Asos gives you a global reach to sell your clothing and accessories… as long as you can prove that you own the original clothes, shoes, handbags or jewelry brand you’re selling or have permission to sell original third-party brands – not counterfeit goods. Asos marketplace’s most significant selling point is that there are no commissions for product listings and the application process is pretty simple.

Bonus Content: How to Start an Online Clothing Business

5. Cratejoy

Cost: No monthly fees; 11.25% commission per transaction

Market: Global

Niche: Subscription boxes for a variety of niches

Platform: Marketplace

Cratejoy gives eCommerce sellers the opportunity to cash in on subscription box trends. With 40,000+ subscription box sales per month, this platform gives you access to potential shoppers who are actively looking for subscriptions in a variety of categories. Best for established eCommerce stores looking to easily expand their products to include subscriptions or new online subscription sellers.

6. eBay

Cost: Starting at $4.95 per month

Market: North, South and Central America, Europe, Asia and Pacific countries

Niche: Electronics, fashion, collectibles, lifestyle, home & garden and more

Platform: Marketplace

If you thought eBay was just for reselling, think again. eBay is still the second-biggest marketplace in the US – in fact, it accounts for roughly 15% of all online transactions, which makes it a popular choice for online sellers looking to enter the multi-channel business sphere. Some big brands that are doing well on eBay include Argos and BHFO – both making the top ten sellers’ list for the UK and US respectively.

7. Etsy

Cost: Starting at $0.20 listing fee + 5% commission per transaction

Market: Global

Niche: Unique and/or handmade products

Platform: Marketplace

Etsy has grown into a top marketplace, sitting at number 5 in the US. It currently has over 33 million global shoppers. Etsy is aimed at crafters and small business owners who make their own products, but that’s not to say big eCommerce brands can’t cash in on their huge global customer reach. Such as Shopify store Floral Neverland, who uses marketplaces to test new products and Conquest Maps, who sells over multiple channels.

8. Fancy

Cost: $300 (including Fancy store hosting)

Market: Global

Niche: Original, trend-worthy products

Platform: Social store and iPhone app

The Fancy store is a website that includes curated products in a variety of niches. On the Fancy website, consumers can nominate cool products for the site and like products to move them up the site’s popularity list. Customers are rewarded for their engagement, which can go towards future purchases, making it a great way to sell (and find) trending products.  

9. JD.com

Cost: Deposits, commissions and annual costs apply   

Market: China, Spain, Russia and Indonesia

Niche: Variety of categories and niches

Platform: Marketplace

Chinese marketplace JD.com has expanded into other countries. Formerly called 360buy and also know as Jingdong, it has been labeled the most tech-advanced eCommerce site in China because of its high tech and AI delivery through drones, autonomous technology and robots. To sell on JD, you need to be an owner of or be licensed to sell a specific brand, and JD does accept foreign sellers.

10. Fruugo

Cost: 15% transaction + 2.35% processing fee per sale

Market: 23 countries around the world

Niche: Various categories in various niches

Platform: Marketplace

Supporting 21 currencies and 11 languages, Fruugo is a popular marketplace for sellers looking to reach new markets in Europe. Fruugo sells across niches, offering product categories in sports and leisure, health and beauty, apparel, home and garden, kids and toys, electronics, and food and drink.

11. MoreCommerce / OpenSky  

Cost: From $31.58 per month

Market: Global

Niche: Variety of

Platform: All-in-One

MoreCommerce is a platform that connects you to a variety of channels at once. Giving you access to 100 million shoppers across all MoreCommerce-managed marketplaces, it’s ideal for online sellers wanting more solutions across a variety of marketplaces.

12. Oh My That’s Awesome

Cost: Free

Market: Global

Niche: Unusual, trend-worthy products

Platform: Review/listing website  

Similar to Fancy, the Oh My That’s Awesome site showcases cool, unique trending products. Unlike other platforms, you need to be approved by the site – i.e. they don’t sell listings. Therefore, you can email them if you have an awesome product and they will review it. To buy products, shoppers are sent to the store’s product page (giving you a backlink for SEO), but they can like a product or leave a comment.

13. Rakuten

Cost: From $33 per month plus transaction and listing fees

Market: Japan, Brazil, France, Germany, Taiwan and the US

Niche: Various categories and niches  

Platform: Marketplace

Rakuten is one of Japan’s biggest marketplaces that also has a presence in the US and other countries worldwide. With over 18 million products in various categories, this marketplace will help you reach about 20 million potential shoppers.

14. Reverb

Cost: From 3.5% per transaction

Market: Global

Niche: Music gear

Platform: Marketplace

If you’re selling to musicians, then Reverb could be just the channel you need to hone in on your target shopper. Reverb is a marketplace exclusively for buying and selling handmade gear and includes a lot of handy info for musicians, and if you’re already using a fulfillment app like Shipstation, you will be happy to know Reverb offers Shipstation integration.

15. Storenvy

Storenvy currently has 60k merchants and climbing. This popular social marketplace specializes in products that cater to indie lovers, positioning themselves as the “home to emerging brands and authentic goods.”

16. Uncrate

Cost: Free

Market: Global

Niche: Products aimed at men

Platform: Buying guide, website and app

Another website you can submit products to (to boost reach, sales and SEO) is Uncrate. Uncrate is not just a magazine but an online store where you can submit your products to be featured, with one study showing a store increased sales by 385% in just one month of listing their product. Uncrate has 1.5 million monthly readers and includes over 9k products specifically targeting men. You can submit your products here.

17. Wish

Cost: Commission only (No registration, subscription or listing fees)

Market: Global   

Niche: Value, discounted and promoted products

Platform: Marketplace app

Wish is a marketplace app with over 300 registered users and 75 million active shoppers per month. Founded by former Yahoo and Google developers in 2010, it’s become one of the leading eCommerce marketplace platforms in the world. To cash in on Wish’s niche, you can either create a Wish store for your brand or integrate your store with the Wish marketplace through their API.

African Marketplaces & Platforms

18. Jumia

Cost: Commission on sales with percentages varying per product category

Market: 13 sites covering most of Africa

Niche: Everything from electronics to health and beauty

Platform: Marketplace

Jumia is one of the largest online marketplaces in Africa and #1 in Nigeria. Similar to Amazon, this marketplace covers a variety of niches including electronics, smartphones, groceries, computers, fashion, jewelry and more. According to the brand, listing on their marketplace gives you access to 200 million potential shoppers.

19. Kilimall

Cost: Contact their merchant center

Markets: Kenya, Nigeria and Uganda

Niches: Variety of product categories

Platform: Marketplace (with app)

Kilimall is similar to Jumia in terms of English listings, their category selection and the number of customers they have – no small feat considering it only launched in 2014.

20. Konga

Cost: From 3% per transaction

Market: Nigeria

Niches: Electronics, home, apparel, kids and toys  

Platform: Marketplace

Another popular Nigerian marketplace that offers fulfillment and warehousing for third-party sellers is Konga. Run similarly to Amazon, this African marketplace gives you access to 50 million potential shoppers.

Asian-Pacific Marketplaces & Platforms

21. Catch

Cost: On application

Market: Australia

Niche: Variety of categories

Platform: Online marketplace

If you’re looking to break into the Australian market, then Catch.com.au is an excellent place to start. They have 4 million customers placing 9,000 orders per day.

22. Flipkart

Want to market your products in India? Then why not start with India’s largest marketplace. Flipkart has around 10 million shoppers and 100k sellers and is now owned mostly by Walmart, who paid roughly $16 billion for a 77% share of Flipkart.

23. GittiGidiyor

Cost: From $13 per month

Market: Turkey

Niche: Variety of categories

Platform: Marketplace

GittiGidiyor is a Turkish marketplace that is a subsidiary of eBay. With 500k visits per day and 15 million products, it is a popular marketplace with a big reach in Turkey. The site is not in English and you will need to have a Turkish phone number to list your property. Therefore, you will need to liaise with someone locally to help you list your products.

24. Kaola

Cost: From $1,000 per year plus commission

Market: China

Niche: Various products and categories

Platform: Marketplace

NetEase’s Kaola was ranked China’s number one cross-border import retail platform for the sixth time last year, making it a popular Chinese marketplace choice for online sellers to break into. To sell on Kaola, you have two options: sourcing a corporation, where Kaola will buy products from you directly or setting up a third-party store on the Kaola marketplace site.

25. Lazada

Founded in 2012 by the Alibaba Group, Lazada marketplace claims to be the number one online marketplace in South-East Asia. To join their individual marketplaces, you will need to have a business address in that country.

26. MyDeal

Cost: Flexible pricing

Market: Australia

Niche: Various home and garden, and lifestyle categories

Platform: Marketplace

To join MyDeal Marketplace, your products will need to be quality-checked by the site. According to their website, MyDeal currently services 1 million visitors per month and covers a variety of categories including home and garden, furniture, appliances, apparel and more.

27. Qoo10

Cost: Fees are based on the grade a seller is given

Market: China, Indonesia, Malaysia and Hong Kong

Niche: Variety of categories

Platform: Marketplace

Formerly referred to as GMarket, Qoo10 is headquartered in Singapore and sells in a variety of countries. Founded in 2010, the marketplace has 650 employees as of the end of last year and has become a popular Asian marketplace.  

28. Shopee

Cost: Starting from 1% transaction fee   

Market: South-East Asia

Niche: Variety of product categories

Platform: Marketplace and app  

Another South-East Asian marketplace is Shoppe. Shopee first launched in Singapore in 2015 and has since expanded to Taiwan, Indonesia, Vietnam, the Philippines, Thailand and Malaysia.

29. Snap Deal

Cost: Price on application   

Market: India

Niche: Variety of categories

Platform: Marketplace

To take advantage of SnapDeal’s huge reach, you will need to register your business in India. However, once you do, their registration is pretty easy and you will join 300k other sellers.

30. Taobao

Cost: Price on application

Market: China

Niche: Variety of categories

Platform: Marketplace

One of the biggest marketplaces in China, Taobao has around over 600 million users and is known to be one of the easier platforms for international sellers wanting to sell in China. You will need to partner up with companies in China to be able to sell products there, as you will need a business license application, office rental contract and passport copies to sign up.

31. Tmall

Market: China and surrounding countries

Niche: Variety of categories

Platform: Marketplace

A spinoff from Taobao is Alibaba-owned Chinese marketplace Tmall. Launched in April 2008, the marketplace has over 500 million active monthly users. Tmall’s seller registration is in English and relevantly user-friendly.

Some other big Chinese marketplaces to consider are VIP.com (for flash sales), Vipshop.com and Little Red Book.

European Marketplaces & Platforms

32. Allegro

Market: Poland

Niche: Various categories and niches

Platform: Marketplace

To sell on one of Poland’s biggest marketplaces, you will need to partner with a Polish company or one familiar with doing business in Poland. Allegro is a completely Polish site that sells only in Poland – however, it has 16 million shoppers and sells 70 million items per month.

33. Bol

Market: Netherlands

Niche: Variety of categories

Platform: Marketplace

Known as the leader in books, toys and electronics, Bol.com is a good marketplace choice if you want to specifically target these types of products to Dutch shoppers. You can either become a Bol supplier or you can sell through their marketplace.

34. Cdiscount

Cost: From €39.99 + VAT per month

Market: Europe (and Brazil since 2014)

Niche: Variety of categories

Platform: Marketplace and European fulfillment and warehousing service  

Known as the discount online retailer, Cdiscount is a French marketplace that is dominating the furniture and appliances market in France. Offering fulfillment and warehousing services, Cdiscount is a popular choice for online sellers looking to sell their goods in France.

35. Cel

Cost: Commission on sales  

Market: Romania

Niche: Variety of categories

Platform: Marketplace

Said to have generated €59 million in revenue in 2017, Cel is a leading Romanian marketplace. With over 1000 categories and access to around 100k shoppers per day, Cel is a popular marketplace choice for the Romanian market.

Other Romanian marketplaces to consider are eMag and Okazii.

36. Coolshop

Cost: 4-15% commission per sale

Market: Europe

Niche: 21 different niche categories

Platform: Marketplace

Boasting 5 million active customers and sites in 7 European countries, Coolshop is now one of the largest marketplaces in the Nordic region. Coolshop positions itself as a store with the best prices and offers free shipping on orders. Fill out this form to apply to sell on Coolshop.

37. Flubit

UK-based marketplace Flubit is known for its low prices. Using SKU Cloud to integrate your product listings with this and other UK marketplaces will give you access to millions of potential shoppers. Currently, Flubit only works UK-based/registered online sellers.

38. Fnac

Cost: €39.99 + VAT per month and 6.5-16% commission on sales   

Market: France

Niche: Variety of product categories

Platform: Marketplace

Fnac is an omni-store with brick-and-mortar stores and a big online presence. Think of it as being similar to a Walmart. With Fnac, you have access to 36 million active customers and 20 million unique visitors per month, with no commitment or cancellation fees. When you register with Fnac, you also get listing access to their Darty.com site.

Some other big French marketplaces to consider include Pixmania and PriceMinister.

39. Folksy

Cost: From £0.15 per listing and 6% per sale (excluding VAT)   

Market: UK

Niche: Handmade, unique products and crafts

Platform: Marketplace

Similar to Etsy, Folksy sells exclusively in the UK. It’s a platform where you can sell handmade or commercial craft supplies. However, unlike other similar marketplaces in various countries, you are not able to sell vintage wear on Folksy. Currently, you can only sell on this marketplace if you live and work in the UK.

40. Fyndiq

Cost: Price on application, but no monthly or sign-up fees

Market: Sweden and other European countries

Niche: Competitively-priced products

Platform: Marketplace

Specifically targeting bargain-hungry shoppers, the Scandinavian marketplace Fyndiq is the perfect place to offload excess stock. The site gets over 2 million monthly web visitors, has 1.6 million registered shoppers, and offers competitive prices and free shipping. Boasting a sales growth of 50% per year since 2012, it’s a good place to start if you’re looking to sell in the Scandinavian market.

41. Game

Cost: Cost is commission-based with no setup, listing or subscription fees

Market: UK (but does ship to Europe)

Niche: Games, toys and media products

Platform: Marketplace

The Game marketplace offers third-party sellers the opportunity to sell their games, gadgets, tech, media, etc. products to their customer base. Game gets 1.7 million unique visitors per month and sellers are integrated into its website, external marketing and social media channels too.

42. OnBuy

Cost: From 5% commission per sale  

Market: UK

Niche: Variety of categories

Platform: Marketplace

OnBuy positions itself as the fastest-growing marketplace in the UK. They pride themselves on offering one of the lowest sellers’ fees out there. They also promise that if you don’t make £500 or more a month in sales, they will waive the following month’s subscription fee. OnBuy welcomes international sellers that have registered PayPal business accounts.

43. Otto

Cost: On request

Market: Germany

Niche: Variety of categories

Platform: Marketplace

Popular marketplace Otto has 6.6 million active shoppers and is said to reach 45% of all German households. In order to become a third-party seller on Otto, you will need to be an established online seller with at least 1,000 products. Plus, you will need a German copywriter to help translate all your descriptions to German, and be an EU-registered company.

Some other German marketplaces include Real.de and Zalando, the latter of which has expanded all through Europe.

Middle Eastern Marketplaces

44. Souq

Cost: Commission starting from 5%

Market: Middle East

Niche: Various categories

Platform: Marketplace

Owned by Amazon, Souq is an English/Arabic marketplace that sells exclusively in the Middle East. With localized operations in Saudi Arabia, United Arab Emirates and Egypt, Souq had sold 8.4 million products in 31 categories by March 2017.  

North American Marketplaces

45. Amazon Handmade

Cost: 15% referral fee (includes payment processing, marketing, seller support & fraud protection)

Market: North America

Niche: Products that are created, altered or assembled entirely by hand

Platform: Marketplace

Amazon Handmade is Amazon’s version of Etsy and is for sellers who make and sell their own unique products. You can list your products if you have 20 or fewer employees and your products aren’t mass-produced. They have categories for artisans who make jewelry, home products, party supplies, stationery, accessories, toys and games, sports, beauty and grooming, and pet supplies.

46. ArtFire

Cost: Starts at $4.95 per month plus $0.23 per sale

Market: US

Niche: Handmade goods, craft materials and vintage products

Platform: Marketplace

ArtFire is a boutique marketplace that competes with Etsy for sellers who are making their own handmade products or eCommerce businesses who are looking for new shoppers to sell their craft materials to. The advantage of adding ArtFire as a channel is that it gives you access to thousands of very niche-specific shoppers per month.

Some other similar US marketplaces include Artpal, iCraft, GLCmall and The Handmade Artists Shop.

47. Bonanza

Cost: From 3.5% commission per sale

Market: US

Niche: Various categories

Platform: Marketplace

Bonanza is a US marketplace that positions itself as an affordable platform for sellers and gets 2.2 million visitors a month. With easy import and integration with Amazon, Etsy, Shopify and/or eBay, it’s a popular platform for smaller online sellers in the United States.

48. Jet

Cost: Average of 15% commission on sales  

Market: North America

Niche: Home, electronics, beauty and groceries

Platform: Marketplace

Owned by Walmart, Jet is a popular online marketplace that gets millions of visits that was founded in 2014. According to Similar Web, Jet has received 4.26M unique visits in the last six months and because it has significantly fewer merchants than giants like Amazon, you can enjoy less competition.  

49. Sears

Cost: From $39.99 per month plus commission per sale

Market: North America

Niche: 20 major merchandise categories

Platform: Marketplace

Sears launched its marketplace in 2009, giving eCommerce businesses an opportunity to sell on a trusted brand-name marketplace. Giving you the chance to reach millions of more potential shoppers, Sears doesn’t tie you into any long term commitments.

50. SpoonFlower

Markets: US

Niches: Designers of fabrics and papers

Platform: Marketplace

SpoonFlower is an indie design marketplace for shoppers and service provides (such as interior designers) to source quality, eco-conscious fabrics and papers. Essentially a marketplace for digital designs, sellers have the potential to earn 11% – 15% per sale.

51. Walmart

Cost: Varied commission structure depending on category

Markets: US

Niches: Big variety of product categories

Platform: Marketplace

If you want to cash in on on the customer base of one of the biggest US name brands, then consider their marketplace. Walmart opened up its online marketplace to third-party sellers in 2016, allowing you to partner with the largest multi-channel retailer to drive sales. No setup or monthly fees and access to 100 million unique visitors per month.  

Some other US marketplaces to consider are Wayfair and Ubid.  

Central and South American Marketplaces & Platforms

52. Americanas

Market: Brazil

Niche: Wide range of categories

Platform: Marketplace

Brazilians account for 42% of all eCommerce shoppers in Latin America. It should be no surprise, then, that the Brazilian Americanas marketplace has over 20k sellers. If you want to enter the Brazilian market, you will need to find reputable local logistics and tax compliance services.  

53. Casas Bahia

Market: Brazil

Niche: Known for furniture and home appliances

Platform: Marketplace

Casas Bahia is a popular store brand in Brazil that has launched a marketplace. You can list your products on the site through Viva Varejo, cashing in on a brand that has a good on- and off-line presence in the country.

Some other Brazilian marketplaces to consider are Extra and Submarino.

54. Dafiti

Market: Brazil, Argentia, Chile and Colombia

Niche: Various product categories

Platform: Marketplace

Dafiti is a popular, fast-growing marketplace across South America with sites in Brazil, Argentia, Chile and Colombia. Selling on this marketplace will get you access to 10 million unique visitors per month, but you will need to have a registered business in the country you plan to sell into. You can fill out an application here.

55. Linio

Cost: No monthly fee, competitive commission rates

Market: Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile and Argentina

Niche: Variety of categories

Platform: Marketplace

Linio marketplace boasts 50 million visits per month and over 10k sellers. With a presence in 8 countries, automated product uploads, borderless payments (Payoneer) and user-friendly application, Linio is a great way to open into the Latin American market.

Another large South American marketplace that reaches millions of potential shoppers per month is Mercado Libre.

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There you have it, 55+ places to sell products in any part of the world.

Got questions? Post them in the comments below.

 

 

 

 

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