Looking for an AdEspresso alternative? Then you will want to choose one of these top five competing tools instead.
AdEspresso, powered by Hootsuite, is a social media management platform that enables marketers to create, manage, analyze, and collaborate on content marketing campaigns, all from one place.
But, with competition rapidly increasing in the online retail space and the rise of automation, AI, and machine learning, are these features enough? For eCommerce brands and Shopify stores wanting to dominate their niches with high-performing digital advertising, probably not.
Here are five AdEspresso alternatives marketers can consider instead.
AdEspresso Alternatives
Let’s look at each!
1. Traffic Booster
Designed specifically for online stores, Traffic Booster will automate your Facebook, Instagram, and Google ads using our unique AI technology.
This ensures eCommerce marketers can get the right customers to the right products at the right time to make a sale — without all that heavy lifting needed to optimize eCommerce ads.
Price: From $120 per month, including the actual channel (Google and Facebook) ad spend.
Ad Placement Options
Here are the digital advertising options Traffic Booster offers:
- Google Shopping
- Smart Shopping campaigns
- Dynamic remarketing ads
- Search and Dynamic Search ads
- YouTube shopping and action ads
- Smart Display campaign ads
- Dynamic retargeting ads
- Instagram and Facebook acquisition ads
- Bing, TikTok ads, Snapchat ads, Pinterest ads, and more [Enterprise Edition]
Best for: Small to large online retailers and Shopify stores looking to run high-performing ads without the hassle and expense of managing and optimizing PPC campaigns.
2. Hubspot Marketing Hub
Hubspot Marketing Hub is a marketing automation platform that connects content marketing, CRM, PPC advertising, analytics and reports, and social media advertising and content posting from one comprehensive dashboard.
Price: This AdEspresso alternative does have a free option, but you will need to spend at least $800 per month if you want the full suite of features Hubspot Marketing Hub offers.
Ad Placement Options
- Facebook ads
- Instagram ads
- Twitter ads
- LinkedIn ads
- YouTube ads
Best for: Business marketers looking for an all-in-one platform to handle onsite lead generation, email marketing, social media advertising, content management, and PPC marketing campaigns.
3. LocaliQ
Best suited for enterprises, LocaliQ is a marketing platform that includes a combination of marketing channel campaign management, marketing dashboards, and insight tools.
Price: Pricing is given upon request, tailored to the specific business and industry.
Ad Placement Options
- Google ads
- YouTube ads
- Facebook ads
- Instagram ads
- Twitter ads
- LinkedIn ads
- Snapchat ads
- Email marketing
Best for: Larger corporate businesses looking for content marketing and digital advertising management.
Bonus Content: Best Alternative to WordStream: Leading PPC Management Software and Keyword Research Tools
4. Semrush
Semrush is an online marketing platform that enables marketers to manage their SEO, content marketing, market research, advertising, and social media advertising and content, all from one platform.
Price: Plans start at $129.95 for newbies and/or smaller marketing teams. However, if you want to include content marketing as well as Google ad and keyword research, you may need to invest in a more substantial plan.
Ad Placement Options
Semrush is more for content marketing than PPC campaigns. You can upload content to the following channels:
Best for: Larger corporate and retail businesses who need to coordinate marketing and advertising efforts between multiple teams.
5. Meta Business Suite
If you’re just looking to manage Facebook ads for eCommerce (and Instagram!) on a budget and aren’t investing in Google ads, you can get away with using Facebook Ads Manager (Meta business) to manage your campaigns without a third-party Shopify app or SaaS tool.
[Source: Hubspot]
Bonus Content: How to Drive Sales with Facebook Dynamic Ads [+ Examples]
Price: Free
Ad Placement Options
- Facebook page promotion
- Facebook ads (video, carousel, image, Instant Experience, and collection ads)
- Instagram ads (video, Story, carousel, Explore, Shopping, Reels, and collection ads)
- Meta’s Audience Network
Best for: Smaller businesses focused on Instagram and Facebook ads only and wanting to coordinate ad management and target audience building (such as lookalike audiences), content marketing, and more.
Final Thoughts: Picking the Right PPC Campaign and Ad Management for Your Business
Picking a suitable AdEspresso alternative will depend on your specific business needs, the platforms you market on, your budget, your target audience, and the market/industry you sell in.
For instance, if you’re an eCommerce brand looking for advanced PPC ad management without the costly agency fees, Traffic Booster is probably your best option! If you are a content marketing agency, Semrush could be for you.
If you run a small business and want to help your teams coordinate your Facebook marketing, then start with the Meta business suite before investing in more channels and a more robust ad management tool.
However, a marketing influencer looking to boost Instagram and Twitter ads may do better sticking with being an AdEspresso customer for now.
Nicole is a content writer with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating business content strategies, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.
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