Dominate Your eCommerce Sales with These Best Shopify Apps [2023]

Hold on to your coffees, eCommerce superstars – the best Shopify apps 2023 list is here! 

Whether you’re looking for ways to boost traffic and sales to eight figures, or streamline your eCommerce business to pro level, we have just the right Shopify apps to help you get it done! 

In this ultimate guide, we will be covering 50+ apps to download or test in a variety of categories, from cart abandonment to shopping experience apps. 

If you have a specific need for your store, you can skip through to one of these categories here: 

  1. PPC marketing and traffic-driving Shopify apps
  2. SEO Shopify apps
  3. Cart abandonment Shopify apps
  4. Conversion-boosting Shopify apps
  5. Customer loyalty Shopify apps
  6. Dropshipping Shopify apps
  7. Email marketing Shopify apps
  8. Inventory management Shopify apps
  9. Product reviews Shopify apps
  10. Referral Shopify apps
  11. Affiliate marketing Shopify apps
  12. Shipping and fulfillment Shopify apps
  13. Social media marketing Shopify apps
  14. User experience and store optimization Shopify apps
  15. Upselling Shopify apps
  16. Customer support Shopify apps
  17. SMS marketing Shopify apps

Best PPC Marketing Automation and Traffic-Driving Shopify Apps 2023

Traffic Booster

This is not just another simplified ad dashboard for Shopify; it is so much more than that. Traffic Booster does everything on your behalf, creating personalized campaigns for your store and automating your campaigns to get you the best results for your spend. Optimizing bids and keyword matching in real-time means your eCommerce ads are always at peak performance without you needing to lift a finger to generate high-quality traffic to your store. 

Key Features 

  • Covers all your eCommerce Google campaign needs, including Search, Dynamic Search, Shopping, Smart Shopping, and Smart display ads, as well as dynamic, YouTube, and Gmail remarketing campaigns 
  • Manages, optimizes, and tweaks Facebook ads for eCommerce in real-time 
  • Does absolutely everything for you, from setup to optimization – you don’t need to do anything!
  • Automatic bid optimizer feature enables real-time bidding to get the most cost-effective bid for your campaigns at any given time
  • Drives traffic targeted to the countries you ship to with geo-targeting 
  • Adjustments keywords, ads, and category or product pages based on relevance to users’ searches in real-time 
  • Includes optimized TikTok ads for eCommerce and more, as well as a dedicated account manager for enterprise users. 

Pricing: Traffic Booster PPC management software pricing works slightly differently from the other marketing apps. Here, you decide on the total you want to spend on Google and Facebook Ads – your ad budget – and you’re charged accordingly, without any additional management fees or monthly app charges. The minimum budget you can work with on Traffic Booster is $120 per month to ensure you get the results for your budget. 

traffic booster shopify app prices

Best for: Traffic Booster, the best WordStream alternative, works with any size store that wants to get the most ROAS out of their Google Ads budget, without the added expense of hiring an expensive PPC manager or agency. 

Find out more here

Facebook Ads Audit Shopify App [Free]

facebook ads audit tool

StoreYa’s free Facebook Ads audit app provides small to large retailers with a complete and detailed Facebook ad account audit. Also known as Growth Hero, this app gives Facebook advertisers a deeper understanding of top losing segments and missed marketing opportunities in real-time. 

Key Features 

  • Shows advertisers which campaigns and ad sets are losing them money
  • Includes audience specifics to determine the highest-performing Facebook targeting options 
  • Includes demographic reports highlighting which countries, states, and regions gain a positive ROAS 
  • Gives real-time budget notifications for Facebook ads 

growth hero features and pricing options shopify

Pricing: Totally free. 

Best for: Any online store advertising on Facebook.

Best SEO Shopify Apps 2023

Benchmark Hero [Free]

Benchmark Hero is a free app that made its way onto the Shopify trending and editor’s pick lists. Benchmark Hero uses seven- and eight-figure brands in your niche as a benchmark to give you a complete and detailed site audit to determine why your site is not generating the traffic you think it should.

Not only does it assess vital SEO markers like site speed and how Google sees your site, but includes heaps of valuable assessment data such as recurring customer percentages, lifetime value, and customer value. 

Key Features 

  • It’s 100% free
  • Upon approval, it will assess and rank your site for business, marketing, technical, and eCommerce purposes, and guide you through actionable items per segment so that you can improve your store’s performance today 
  • Your Shopify store will be assessed against your biggest competitors in terms of shopping experience, trustworthiness, marketing strategy, and technical performance  

Pricing: Totally free! 

Benchmark Hero shopify app price

Best for: All Shopify stores – from newly launched to established seven- and eight-figure eCommerce stores wanting to quickly see how they rate in their niche and how to improve rankings. 

SEO Manager 

SEO Manager is a top-rated Shopify app that helps you understand and implement SEO optimization measures to rank higher for organic search. The app includes step-by-step guides and comprehensive SEO help documents to turn you from an SEO zero to an SEO hero.  

Key Features 

  • Integrates with Google, Google Search Console, Bing, and Kit 
  • Includes 15 SEO features unique to SEO Manager, including “out of stock” redirects and product “unavailable after” meta

Pricing: Every seller gets a 7-day free trial, and then a monthly fee of $20 applies. 

SEO meta manager shopify app price

Best for: Shopify store owners who are new to SEO best practices or want to automate their SEO optimization.

Plug In SEO

plug in SEO shopify app

The next SEO Shopify app on the list is Plug In SEO. Used by over 30,000 stores and hundreds of Shopify Plus stores to optimize SEO and drive organic traffic, this app checks, fixes, and optimizes your SEO data in bulk. 

Key Features 

  • Fixes broken links and sets up 301 permanent redirects for SEO URLs
  • Uses the Target Focus Keywords feature to allow you to create SEO content with keyword research and optimize blog keywords and product descriptions for organic search terms
  • Automatically checks and fixes H1, H2, and H3 headings and subheadings, image alt tags, file names, duplicate page titles, and page descriptions  
  • Uses unique templating to allow you to bulk-edit SEO data, including meta titles and descriptions of thousands of products, collections, pages, blogs, and posts in minutes

Pricing: Plug In SEO does offer a free “light” plan, but it is limited to speed problem checks, automatic email alerts, and suggested code fixes. For the full array of SEO features, plans start at $16 per month and include a 12-day free trial.

Plug in SEO shopify app cost 2022

Best for: Shopify store owners with minimal technical SEO knowledge looking for an easier, more efficient way to assess and optimize their SEO.

Best Cart Abandonment Shopify Apps 2023

WebPush-Recover Abandoned Cart

web push for abandoned carts on shopify

Although a relative newcomer to the spotlight, WebPush-Recover Abandoned Cart is starting to trend for a reason. Created as a way to help Shopify store owners implement web push notifications for cart abandoners without the need for email lists, it can offer you an extra line of defense against incomplete transactions to help boost conversions. 

Key Features 

  • Allows store owners to automatically send three consecutive abandoned cart web pushes with intriguing pre-set messages 
  • Enables discount popups (widgets) on your website, which can be seen by potential customers after they have clicked on the web push 
  • Schedules your web push for specific times, based on the location of your subscribers 
  • Uses responsive design for desktop, tablet, and mobile devices 

Pricing: This app is free for the first 600 impressions, with paid plans starting at $9 per month for up to 9,000 impressions. 

web push shopify app pricing

Best for: New to intermediate online sellers looking for an extra way, besides email, to bring cart abandoners back to finish the sale.

Keep Cart App [Free]

Free Persistent Cart Shopify App

Another 2023 Shopify app counteracting cart abandonment is Keep Cart App. Simply put, this app enables you to show shoppers what’s in their cart across a variety of devices. For example, let’s say a potential customer was browsing your store on their phone and added a product to their cart, before being distracted. Later, they may then log on to another device or their desktop and go back to your store. This app ensures that the chosen item is still in their cart. 

Key Features 

  • Ensures shoppers can access their cart from any device 
  • Guarantees simple setup and installation 
  • Makes it easy for customers to complete their orders across different devices 

Pricing: Totally free! 

Free Persistent Cart Shopify App pricing

Best for: This app is ideal for any level Shopify store owners who don’t have this function integrated into their Shopify theme.

Best Conversion-Boosting Shopify Apps 2023

PushOwl Web Push Notifications

pushowl best shopify app 2020

The PushOwl Shopify app is so hot right now! Taking push notifications to another level, they don’t just help you reduce cart abandonment but also enable you to offer customers notifications about shipping, price drops, products that are back in stock, and flash sales. 

Key Features 

  • Includes useful automated web push notifications such as order revolver, price drop, back in stock, welcome, shopping, and sale notifications 
  • Automated abandoned cart recovery
  • Has advanced capabilities including automatic product image upload, subscriber data syncs, and shipping notifications with tracking URLs 
  • Has one-click, easy opt-in for customers 
  • Connects with other top-rated Shopify apps such as Wishlist and Loox

Pricing: Free for up to 500 impressions. Paid plans start at $19 per month for up to 10,000 impressions. For those of you on Shopify Plus, they offer an enterprise edition that includes a dedicated account manager to devise a tailor-made push notification strategy. For more details, click here

push owl shopify app price

Best for: All Shopify store owners looking to cash in on growing web push marketing trends.

Free Shipping Bar 

free shipping bar shopify app

The Free Shipping Bar Shopify app is designed to help Shopify stores promote free shipping offers with progressive messages. Free Shipping Bar offers a customizable bar and messaging, as well as geo-targeting (to show different messages to different shoppers) and bar report tracking. 

Key Features 

  • Includes geo, display page, exclude, and currency detection advanced targeting
  • Is completely customizable to fit your store style and includes emojis, curated background images, and page position configuration  
  • Offers one-click installation and comes without developer branding on the bar 
  • Uses responsive design and optimized for all screen sizes

Pricing: Their basic plan is free, while their premium plan is $7.49 per month for additional features such as unlimited active bars, geo/country targeting, currency conversion, and auto-scheduling. 

free shipping bar pro prices

Best for: Stores that are looking for a quick and easy way to add a shipping bar to their theme. If they don’t already have one, the free plan will do. Looking for a way to turn your shipping progress into higher-value sales? Then the premium plan is the way to go


Similar to Justuno, Personizely markets itself as a conversion marketing toolkit. It is designed to assist Shopify store owners with email capturing, reduce cart abandonment with exit popups, and boost conversions with cross- and up-sell popups, product recommendations, and more. However, unlike similar apps, Personizely consolidates a broad set of functionalities into one app for one monthly fee. 

Key Features 

  • Advanced segmentation lets sellers create smaller groups of visitors for better personalization 
  • Includes site personalization so that you can show each shopper relevant content based on order history, location, etc. 
  • Uses responsive popups that look good on both desktop and mobile devices
  • Includes exit-intent popups, cross- and up-sell widgets, recommended products, and email popups, and more

Pricing: Personizely doesn’t offer a free plan but does include a 14-day trial to test out the app. Basic plans start at $29 per month for all widgets personalization features for up to 10,000 monthly visits. 

personlizy pricing options shopify

Best for: Shop owners looking for an all-in-one solution that includes a host of popup and widget functionalities to ensure you get a lot of features for your spend.

10. Sale Kit  

sale kit shopify app

Next on the list of the best  Shopify apps (2023), is Sale Kit. Sale Kit also offers popups to boost sales but does it slightly differently than app competitors by using social proof tactics. In addition, it is designed specifically for newer stores that are looking for ways to build customer trust in a new brand and increase conversion rates. 

Key Features 

  • Enables you to show recently purchased orders in popups and promote specific products that you input from your data
  • Lets you create countdown timers on cart pages to generate scarcity and push customers to check out quickly
  • Includes three types of promotional bars: announcement, countdown, and signup

Pricing: Sales Kit offers a free plan for up to 1,200 impressions, after which plans start at $4.99 per month for up to 5,000 impressions. 

sales kit pricing options shopify

Best for: New store owners who are looking for great banner ads that are simple to use, and who need to manually input and display ‘recent random order numbers’ or visitors while they are still getting off the ground.

Wishlist Plus 

One of the best-rated wishlist Shopify apps out there at the moment is Wishlist Plus by Swym Corporation. Unlike many wishlist apps, Wishlist Plus doesn’t require your shop browsers to create accounts to save their favorites. Used by over 10,000 merchants, it also enables store owners to use wishlist activity to create personalized email and social remarketing campaigns that drive traffic back to stores. 

Key Features 

  • Uses an intelligent dashboard to provide sellers with metrics and reports of the app’s activities
  • Syncs user/wishlist activity across all of a user’s devices
  • Enables shoppers to share their wishlist with friends and family via email or social media
  • Includes intelligent opt-in popups that nudge shoppers to provide their email addresses
  • Integrates with email, CRM, social, and automation tools such as Klaviyo, Salesforce, Facebook, and Zapier

Pricing: Wishlist Plus includes a free plan for up to 100 wishlist items per month, which is best suited for brand-new stores. Paid plans start at $14.99 per month for up to 1,000 wishlist items per month and also include a 30-day free trial. 

wishlist plus shopify app price

Best for: Established Shopify sellers looking to engage more with their shoppers and add more functionality to their stores with popular wishlists. For brand-new stores with few products and little budget, we suggest putting this app on hold until you have gained some momentum and increased your offerings. 

Shopify App Trend Alert: You may also want to look out for Nudgify Social Proof+Sales Pop this year, which has a free plan option for up to 1,000 notifications per month! 

Best Customer Loyalty Shopify Apps 2023


If you’re looking to increase sales, engagement, and word-of-mouth marketing, then the LoyaltyLion Shopify app is an excellent place to start. This award-winning Shopify app is an expert in customer loyalty programs and is used by thousands of store owners to drive repeat revenue and increase customer retention. 

Key Features 

  • Includes discounted or free shipping, coupons, VIP sales access, and free products as redemption offers 
  • Allows unlimited customers and includes up to 800 orders per month on the free plan
  • Offers an easy reward, point, and referral program setup 
  • Includes points for purchases, signups, site visits, reviews, referrals, birthdays, social follows, likes, and tagging as reward options 
  • Integrates with Shopify Plus features 

Pricing: Free plan for smaller online stores or those that have just launched. Paid plans start at $159 per month, with additional features like unlimited members and advanced functionality. 

loyalty lion shopify app price

Best for: Growing Shopify stores looking to use loyalty building to bring customers back and spread the word about their brand. We recommend only developing, implementing, and spending on loyalty programs once you’re constantly generating sales and attracting new customers to your store.


growave shopify app

The Growave Shopify app is another all-in-one solution that features a lot of loyalty program options as well as review-collection tools and wishlists. With this app, you get the tools you need to build strong customer relationships using branded rewards and loyalty programs, and tools that encourage users to share your brand on social media.

Key Features 

  • Can be used offline with Shopify POS
  • Includes comprehensive review and UGC automated collection tools 
  • Uses social login to make it easier for users to sign in using email or their Facebook, Google+, Twitter, Yahoo, Tumblr, Instagram, and Amazon accounts
  • Integrates with a wide variety of tools including PushOwl, Klaviyo, Loox, and more

Pricing: The app starts at $19 per month for up to 100 orders. They also include a 14-day trial for all their plans. 

growave pricing options shopify

Best for: Growing Shopify stores that are generating 500+ sales per month, looking to build engagement, invest in word-of-mouth marketing tools, and increase customer retention. 

Another leading name in Shopify loyalty program-building is This highly rated Shopify app takes customer engagement to a new level. Designed to grow with store owners, their loyalty points, referral programs, and basic design customizations are available to anyone on their free plan, allowing sellers to add features as they grow. 

Key Features 

  • Includes three easy-to-build program types: loyalty points, referral, and VIP
  • Advanced plans offer customizable email notifications and referral messaging, and advanced design and brand personalization capabilities 
  • Uses an easy app integration function to enable store owners to easily connect to other tools to create a cohesive retention marketing strategy 

Pricing: Their free plan includes a host of free reward options and email notifications. Paid plans start at $49 per month to remove the branding and get more customization. 

Smile io features and pricing options shopify

Best for: Small, medium, and larger Shopify stores wanting to push sales and engagement with loyalty programs.


Reveal by Omniconvert is a customer data platform which helps you understand how to acquire, retain, and delight your customers as an eCommerce business. It does this by analyzing your customers’ behavior across multiple channels, with a focus on lowering CAC and increasing customer lifetime value. If you want to learn how to better retain your customers, optimize your channel spend, and monitor customer voice, Reveal is the app for you.

Key Features

  • Uses the RFM model for advanced buying behavior segmentation to help you understand, monitor, and predict customers’ behavior
  • Uses enhanced email marketing to build advanced and highly personalized email flows
  • Requires lower ad spend by using existing customer data for marketing and retargeting
  • Integrates with Sendgrid, Klaviyo, Facebook Ads, Omniconvert Explore, and Gorgias

Pricing: Reveal offers a 30-day free trial to try out the platform’s basic features. The paid options include two plans: GROW for $99/month and SCALE for $299/month.

reveal features and pricing options shopify

Best for: Medium and large eCommerce businesses looking to scale by focusing on increasing the number of loyal customers, thus improving their customer lifetime value, while maximizing profits with automated RFM segmentation and actionable insights.

Best Dropshipping and POD Shopify Apps 2023


The Oberlo Shopify app is designed specifically to help dropshippers find and sell trending products on their online store. Dropshipping can be a very cost-effective and accessible way to dip your toe into the eCommerce entrepreneur pool, and Oberlo aims to make the whole process even easier. 

Key Features 

  • Uses detailed product stats to ensure you have the data you need to gauge a product’s potential before you sell it and make data-driven decisions to grow your business 
  • Includes a free Chrome extension that enables sellers to add products directly from AliExpress into their dropshipping store with just a few clicks
  • Includes an integrated order tracking feature that allows sellers to track orders at all times 

Pricing: Oberlo offers a “forever free” plan, which includes everything a brand-new store owner needs to start dropshipping. Their more advanced paid plans start at $29.90 per month for up to 30,000 products and unlimited monthly orders.

Orbelo features and pricing options shopify

Best for: New or growing Shopify store owners looking for easier ways to find and integrate more products into their dropship model store.


Next on our best Shopify apps 2023 list is the Printful print-on-demand Shopify app. Print-on-demand is a fast-growing eCommerce niche because it combines the power of uniquely designed products with the ease of dropshipping. Printful is definitely a leader in this niche and has become one of the top-rated print-on-demand services. When a customer buys a product from your store, the order is automatically imported to Printful, where they print and fulfill the order under your brand.

Key Features 

  • Set your retail price and only pay them for the cost of the item being produced 
  • Offers warehousing and fulfillment services for bulk orders
  • Integrates with ShipStation, Zakeke, eBay, Etsy, Amazon, Zapier, and more
  • Includes free design templates and a mockup generator, and additional product photography services are available 

Pricing: This top print-on-demand Shopify app is free! You pay for the production of the product when your shopper purchases it from your store.

printful shopify app price

Best for: Any new eCommerce entrepreneur looking for an efficient way to start an online store or test new apparel designs with target audiences before going all-in with production. 


spocket shopify app 2020

Similar to Oberlo, Spocket will connect you with US and EU suppliers and automate your dropshipping business. Boasting faster shipping and higher margins from vetted suppliers, Spocket can also be an addition to Oberlo and Printful apps, meaning it can fill product gaps as you grow your dropshipping business.

Key Features 

  • Auto-update inventory feature ensures that your stock is always up to date
  • 30-60% cheaper than possible retail prices
  • Real-time order tracking to ensure you always know where your orders are 
  • Products shipped with your store’s branding and a personal note from you to your customer 

Pricing: Spocket does include a free plan. However, this is more for browsing the available products. You will need to invest in one of their paid plans, which start at $24.99 per month, for all their features. You can read more about their pricing structures and features here

spocket shopify app price

Best for: This app is good for new online store owners looking to start a dropshipping store or growing dropshippers wanting to expand their product categories.

Best Email Marketing Shopify Apps 2023

Campaign Monitor

campaign monitor shopify email app

Next on our 2023 best Shopify apps list is Campaign Monitor. This email marketing app is trusted by over 20k Shopify store owners and combines the power of user-generated content tools and email marketing into one platform.

Key Features 

  • Uses the CM Commerce email marketing features to ensure users can easily set up customized automated emails 
  • Integrates power segmentation to enable you to review your customers’ purchase, demographic, preference, and engagement data
  • Uses on-brand receipts to allow store owners to optimize their most opened and clicked email campaigns with eye-catching templates, cross-sell messages, and shipping coupons
  • Helps you collect and display visual product reviews submitted by happy customers 

Pricing: Campaign Monitor offers a 30-day free trial. Monthly plans start at $9 per month, and include up to 5,000 emails sent to 500 people. You can read more about their prices in relation to the number of subscribers you have here

campaign monitor shopify app price

Best for: Small to large online stores looking for a well-rated email marketing platform that includes dedicated onboarding help to transfer data, and advanced splits and filters to target messages.


Klaviyo shopify app

Another email marketing app that gained real momentum last year is Klaviyo. With one-click Shopify integration, pre-built data syncs, email list collection templates, and more, Klaviyo has become a popular choice amongst successful online sellers. And in case that isn’t enough, Klaviyo will automatically add the code required to track browsing behavior, so you can understand your customers beyond their purchase history.

Key Features 

  • Integrates with many other apps such as Facebook, Recharge, Zendesk, Swell,, AfterShip, and more
  • Offers simplified data and segmentation straight from the dashboard
  • Allows sellers to set up abandoned cart emails in minutes, then optimize with advanced splits and filters
  • Provides SMS and email marketing 

Pricing: Like other email marketing apps, the cost will depend on the size of your email lists and the number of emails you will be sending. However, they do have a free starter package that includes up to 250 contacts and 500 emails sent. You can read more about their pricing here

Klavyao features and pricing options shopify

Best for: This app is ideal for new or intermediate online sellers looking for a top-rated email marketing platform that can grow with their business.


If you are looking for one Shopify app to handle all your messaging – from email and SMS to Facebook Messenger – then Omnisend could be the right solution for you. Omnisend positions itself as a marketing automation platform that connects eCommerce stores with potential and existing customers across multiple channels such as email, SMS, Facebook, and Google. 

Key Features 

  • Includes pre-built automation workflows that allow you to easily set up welcome, abandoned cart, confirmation, and post-purchase series
  • Offers robust and flexible segmentation for personalized messaging 
  • Includes subscriber list growth tools such as signup boxes, popups, wheels of fortune, and landing pages 
  • Integrates with other popular Shopify apps such as Privy,, Yotpo, AfterShip, Recharge, and Nosto

Pricing: Omnisend offers a 14-day free trial, which includes 500 emails per month and up to 60 international SMS. After this, their plans start at $16 per month, depending on the features you need. 

omnisend features and pricing options shopify

Best for: Intermediate or fast-growing online stores looking for a cross-channel email marketing platform that will reach shoppers whichever channel they are on. 


If you’re looking for a top-rated Shopify app that specifically handles growing your email lists while also performing on-site marketing, then you can’t go wrong with Sumo. This popular email list-growing app is used by 37,000+ eCommerce sites! Plus, their free plan includes a whole host of features that ensures new sellers are covered while they grow.

Key Features 

  • Offers strategically-placed on-site incentives and high-converting email list opt-in forms
  • Complies with GDPR and the latest SEO guidelines from Google
  • Integrates with Mailchimp, Aweber, Campaign Monitor, Constant Contact, Klaviyo, HubSpot, and more

Pricing: Sumo offers a free plan for sellers sending up to 10,000 emails per month, which includes unlimited forms and subscribers. Their pro plan for unlimited emails is $49 per month and offers advanced targeting and integrations.

sumo shopify app price

Best for: Small to medium businesses wanting to grow their email marketing subscriber lists, boost sales, and increase average order values.

how to set up google ads for eCommerce

Best Inventory Management Shopify Apps 2023

Pre-Order Manager

pre order shopify app 2020

Amai’s Pre-Order Manager was the most reviewed app of its type in the Shopify App Store last year. This app enables sellers to have their ‘Add to Cart’ buttons automatically replaced with ‘Pre-Order’ when products are out of stock. As an added bonus, they score very highly in terms of their customer service and support. 

Key Features 

  • Is easy to install and compatible with all popular themes, AJAX carts, collections and homepages, quick-view popups, and all SpurIT apps
  • Enables the ‘Pre-Order’ button automatically when a product or variant goes out of stock
  • Lets users search and change individual or bulk products with an easy-to-use dashboard product filter and search  
  • Allows you to set up pre-order button text and design, message text, style, position, and more 

Pricing: Pre-Order Manager includes a free plan designed for brand-new online sellers or store owners who want to test the feature on a product before they commit. Paid plans start at $24.95 per month, and allow you to manage an unlimited number of products. 

pre order shopify app pricing

Best for: Shopify stores that want a quick and easy way to manage pre-order sales.


Restocked alerts shopify app 2020

If you don’t take pre-orders but still want to let your customers know when your out-of-stock product is restocked, then this app can be a huge help. Unlisted enables your potential customers and shoppers to subscribe to receive alerts when products come back in stock, and then notifies them automatically. 

Key Features 

  • Includes regular, out of the box, and advanced customization options 
  • Designed to easily enable sellers to measure product demand using the report dashboard
  • Offers simple automatic restock email setup

Pricing: Unlisted offers four different price plans. There is no free plan but there is a 14-day free trial, and paid plans start at $14.99 per month for up to 100 notifications. 

Restocked alerts shopify app pricing

Best for: This is a very specific app that’s best suited for store owners who don’t offer pre-sales but want to capitalize on traffic and potential sales while a certain product is out of stock.

QuickBooks Online + Commerce

QuickBooks Online + Commerce is an inventory management Shopify app that is best suited for multi-channel sellers. In short, it creates one central hub from which sellers can manage eCommerce orders from their stores, marketplaces, and wholesale channels. With integrated reporting, accounting, shipping, manufacturing, payments, and API access, it is an efficient way to stay on top of your inventory. 

Key Features 

  • Syncs all revenue and costs 
  • Provides complete control and visibility of your stock across all your channels
  • Allows sellers to manage multiple Shopify stores and marketplaces such as Amazon and eBay from one place 
  • Includes wholesale catalogs and sign-in for personalized pricing and product lists through an advanced B2B platform  

Pricing: Due to the complexity of the app, there isn’t a free plan option. It does, however, include a 14-day free trial to test the app. Paid plans start at $39 per month for up to 50 orders per month.

quick books for eCommerce app feature and price

Best for: Online sellers who are selling, or plan to sell, across a variety of channels. It’s especially useful for larger Shopify brands that also conduct offline wholesale B2B business.

Kimonix  Merchandising

Kimonix is a smart product collections and sorting tool that allows Shopify stores to use multiple parameters for sorting and merchandising strategies. Designed to help eCommerce brands build smart, automated collections, then sort and A/B test them, it uses advanced strategies that include highly advanced parameters, personalization, and optimization in real-time. 

Key Features 

  • Combines retail and marketing KPIs to optimize inventory while boosting conversions 
  • Creates smart automated (multi-segment) collections based on a broader range of parameters, including 1:1 personalization, conversion rates, reviews (ratings and amount), margins and real margins, sales quality, inventory value, variant stock ratio, dance since back in stock, etc. 
  • Uses a proprietary AMS engine that allows brands to form a sorting strategy for product collections according to the business parameters that are most important to retailers  
  • Integrates advanced collections A/B testing
  • Uses AI personalized collection for email marketing campaigns
  • Integrates with Loox, Yotpo, Growave, and

Pricing: Kimonix doesn’t have a free plan, but all plans include a 14-day free trial. Their basic plan starts at $69 per month for up to 1,000 monthly orders and includes multi-segment collections, and daily updates, and optimization. 

Kimonix features and pricing options shopify

Best for: Small to large fast-growing eCommerce retail brands with over 1,000 orders per month and larger online stores.

Best Product Reviews and UGC Collection Shopify Apps 2023

Loox ‑ Photo Reviews

Building trust is key to helping you convert more sales, and yes, reviews play a vital role. However, real-life images of customers using your products are gold. This is why no best Shopify apps list would be complete without the popular Loox photo review app! Loox is a Shopify app that collects social proof on autopilot. It can be used by Shopify and Shopify Plus stores

Key Features 

  • Optimized for SEO, provides Google Shopping integration, and includes Display and Shopping reviews and ratings on search results with Rich Snippets and display ratings
  • Provides easy, one-click setup, is mobile friendly and 100% responsive, and works with any theme 
  • Includes automatic email review requests and reminders that can be fully branded and customized, including email timing, review form questions, widget colors, font, size, and position 
  • Allows sellers to moderate reviews and decide what should be published 

Pricing: Loox does not include a free plan but does give sellers a 14-day free trial. Paid plans start at $9.99 per month and include 100 monthly review request emails, a discount for photo review offers, and review and rating widgets.

Loox features and pricing options shopify

Best for: Anyone looking for efficient and automatic ways to request, collect, and display visual reviews and UGC on their Shopify store. 


nother popular review-collection Shopify app to consider in 2023 is Yotpo. The main advantage of Yotpo is that it offers an all-in-one review solution that helps you collect and showcase reviews, photos, and Q&A across a potential buyer’s entire shopping journey. Add that to the fact that Yotpo is an official Shopify Plus Technology Partner and has helped the fastest-growing Shopify stores (such as MVMT and Pura Vida Bracelets) increase sales with customer content, and you’ve got a winner. 

Key Features 

  • Collects reviews, ratings, photos, and Q&A from your shoppers and then strategically showcases this UGC on your site to prompt more sales 
  • Lets you display ratings in organic search results and Google Ads, which can help you boost targeted traffic 
  • Partnered with Google, Facebook, and Instagram, and integrates with top-rated Shopify apps such as Zendesk,, and HubSpot 
  • Includes a “forever free” plan for new eCommerce entrepreneurs that includes social push and SEO pages, on-site display, content generation, moderation, and commenting. 

Pricing: As mentioned above, Yotpo includes a robust free version for smaller stores generating up to 50 orders per month. Their unlimited premium plan for fast-growing Shopify stores is tailored to each business individually. You can contact them here for a demo and quote

yotpo features and pricing options shopify

Best for: New and established Shopify stores looking to increase loyalty, build trust, and increase ratings across a variety of channels.

Best Referral Shopify Apps 2023


Next on our 2023 best Shopify app list is ReferralCandy. ReferralCandy is a cross-channel solution that boosts referral sales with rewards. Unlike traditional reward apps, which we covered earlier, referral programs reward your customers for referring your brand to their friends and family. With over 30,000 online stores and counting, ReferralCandy has become a real Shopify referral app contender. 

Key Features 

  • Includes full branding and customization with the theme editor
  • Uses optimized rewards payouts so your customers will receive their referral rewards automatically
  • Integrates with Google Analytics so that you can track referral sales, clicks, and traffic with niche benchmarks and social media platforms, and monitor Facebook, Twitter, Instagram, WhatsApp, and Messenger shares 
  • Supports affiliate marketing mode, so you can use it to partner with influencers

Pricing: ReferralCandy offers a 30-day free trial. The monthly plan for all the features is $49 per month, and they offer customized enterprise solutions on demand. 

referralcandy features and pricing options shopify

Best for: Fast-growing or established Shopify stores that are already generating a minimum of 50 sales per month

Best Affiliate Marketing Shopify Apps 2023


If you are looking to create, manage, track, and grow your affiliate marketing program in 2023, then Refersion’s Affiliate Marketing & Tracking could be the app for you! Refersion is a fully loaded affiliate and influencer marketing platform that you can launch in minutes. It will help you build partnerships with and recruit bloggers, influencers, ambassadors, or customers, while tracking and paying affiliates and influencers through an intuitive, easy-to-use affiliate marketing platform.  

Key Features 

  • Allows sellers to view affiliate performance, create custom links, update info, and run reports through a personalized dashboard
  • Includes access to their growing network of qualified affiliates and publishers ready to market your products
  • Offers affiliate marketing registration page customization
  • Uses a post-purchase widget to invite customers to join your affiliate marketing program to earn rewards; Shopify integration allows for coupon codes to be created automatically

Pricing: Refersion includes a 14-day free trial, after which the cost is $89 per month. For larger brands, there is an optional enterprise package, which you can request here

refersion shopify app price

Best for: Established or fast-growing Shopify businesses ready to expand their reach through affiliate and influencer marketing.

Best Shipping and Fulfillment Shopify Apps 2023


If you want to enhance customer retention by optimizing post-purchase workflow, Wonderment Shopify app is worth testing. Wonderment app and platform enables top-notch Shopify brands to create a better customer experience using proactive order tracking with some of their top eCommerce retail clients, including Kettle and Fire, Ridge Wallet, and Jamby. 

Key Features

  • Gives you the ability to instantly answer any burning questions customers have about detailed shipping performance by fulfillment status, carrier, region, and more
  • Lets you spot shipping delays even before the carrier does and uses data to send delayed shipment notifications via Klaviyo and PostScript/Attentive
  • Allows you to create beautifully designed, on-brand tracking pages 
  • Sends review requests only after the order is delivered and customers have used the product
  • Integrates with review apps like Okendo, Loox, Junip, and

Pricing: Wonderment offers a free plan for Shopify stores that are doing 500 orders/month. More advanced plans with unlimited order tracking start at $49 per month. You can read more about payment plan options here

wonderment features and pricing options shopify


Another app designed to help you boost your shoppers’ post-purchase experience is a top-rated Shopify app, AfterShip. Trusted by 30,000 Shopify and Shopify Plus store owners looking to increase sales with branded tracking pages, it improves tracking for all shipments and does so across 450+ carriers worldwide in one place. The app also includes the Automizely tool for entry and exit popups.

Key Features 

  • Uses a customizable tracking page that includes logo, color scheme, product marketing banners, and Instagram feed optimization
  • Improves SEO and site traffic by replacing carrier tracking links with your own tracking page
  • Offers one convenient dashboard to track and check delivery statuses across a variety of carriers
  • Integrates with Klaviyo, ShipStation, UPS, FedEx, and USPS

Pricing: AfterShip has a free-to-install option for smaller or newer stores that are doing 50 shipments per month, while paid plans start at $11 per month. 

aftership features and pricing options shopify

Best for: Online sellers with traditional business models (not dropshipping) who want to streamline and brand their post-sale experience.


If you’re looking for a more robust shipping solution, then Easyship is a popular choice. Currently being used by over 100,000 online retailers, Easyship gives you access to 250+ shipping solutions with rates of up to 70% off connects with your current courier accounts and rates; assesses taxes, duties, and courier fees up-front for every shipment; and offers your customers the best prices in real-time.  

Key Features 

  • Gives access to pre-negotiated shipping solutions from couriers worldwide with just one account, or lets you link your own courier accounts (including FedEx, UPS, DHL, and more) and use your own rates
  • Uses dynamic rates at checkout to improve conversions – customers can choose their preferred shipping option knowing all costs, delivery times, and taxes 
  • Lets you sync orders and print labels with one click and automatically update fulfilled orders with tracking numbers and courier names
  • Allow you to automatically generate and download ready-to-go shipping documents

Pricing: This app is free to install and use. Shopify sellers are charged on a pay-as-you-go basis for every shipment. 

easyship shopify app pricing

Best for: Shopify eCommerce entrepreneurs who ship their own products and are looking for an all-in-one solution.


If you need something a little more robust than Easyship and are selling across multiple channels, ShipStation is a popular choice. ShipStation is designed to make importing, managing, and shipping your orders exceptionally efficient, as it aggregates orders from all your channels and automates order processing with a simple but powerful rules engine.

Key Features 

  • Gives you access to exclusive USPS and FedEx special rates, making it easier for smaller retailers to offer free shipping 
  • Lets you choose from nearly 40 different carrier services across the US, Canada, Australia, and the UK
  • Integrates with 200+ shopping carts, eCommerce fulfillment services, marketplaces, package carriers, and integration tools
  • Uses automation rules and batch processing features so you can automate repetitive tasks, eliminate manual data entry, and reduce the risk of human error

Pricing: ShipStation includes a 30-day free trial with all of their packages. For smaller or newer stores processing fewer than 50 orders a month, the starter plan is $9 per month. For busier stores that sell 50+ products a month, plans start at $29 per month. 

ShipStation shopify app prices

Best for: Growing online store owners looking to efficiently streamline their shipping process over a multitude of channels. 

Order Printer [Free]

order printer shopify app

Order Printer is a free app developed by Shopify that enables you to preview and print all the documents you need for your orders, and includes HTML and Liquid customization capabilities. 

Key Features 

  • Lets you print custom packing slips, invoices, labels, or receipts for all your orders quickly
  • Prints documents in bulk or one at a time, depending on your needs
  • Allows you to customize templates with HTML and Liquid

Pricing: Totally free! 

order printer shopify app pricing

Best for: The app is ideal for any Shopify seller packing and shipping their own products who needs a simple solution for printing packing slips and shipping labels for all orders.

Best Social Media Shopify Apps 2023

Facebook Messenger Marketing [Free]

Facebook Messenger Marketing shopify app

Alternatively, you can check out Shopify’s Facebook Messenger app, Messenger Channel, which is also free. With this app designed by Shopify, you can sell products from your Messenger chats, let customers check out without leaving the app, automatically send customers detailed order status updates in Messenger, and add a ‘Message Us’ button.

Key Features 

  • Enables your shoppers to browse products and make purchases from your Messenger chat 
  • Includes a feature to send automated order updates to customers from Messenger
  • Adds a ‘Message Us’ button to your online store
  • Ensures you can provide support to customers with questions about their purchase

Pricing: Totally free! 

Facebook Messenger Marketing shopify app price

Best for: Shopify stores with customers active on Facebook Messenger and who want to take customer service to the next level through real-time messaging.

Sauce Social Commerce by SNPT [Free]

Another 2023 trending Shopify app to consider is Sauce Social Commerce by SNPT. This app enables your followers to shop your Insta feed by linking your Instagram photos with your products. It also includes third-party content with accreditation and makes it shoppable, and only takes three minutes to set up! 

Key Features 

  • Tracks purchases made as a result of a customer seeing your Instagram images through to checkout 
  • Connects to Instagram to automatically fetch images from your feed
  • Links images with your products using Snapppt’s plug-n-play Shopify store integration  
  • Embeds shoppable galleries and carousels directly in your store and product pages

Pricing: This app is free to install with in-app upgrade options. 

instagram-shop-by-snapppt features and pricing options shopify

Best for: Any eCommerce seller who wants more control over Instagram sales data and to use this powerful platform to push sales.


Outfy shopify app 2020


Outfy is a well-rated Shopify app that aims to help online sellers promote their products across up to 12 social media networks so that they can seamlessly reach thousands of new potential customers. Plus, with the app’s themed templates, sellers can customize automatic posts to make them more human-centric.

Key Features 

  • Lets you create stunning product collages with single or multiple product photos and share them instantly on social media
  • Sets your store to autopilot to push your posts automatically
  • Gives you access to customizable promotion images for social promotions 
  • Allows you to build hashtags and associate them with product collections to automatically include in your posts

Pricing: This app has a basic free-forever plan that includes two product posts per day. Paid plans start at $15 per month for complete automation and live support. 

Outfy features and pricing options shopify

Best for: Sellers looking for an easier way to share contacts across all their social accounts and who need template or design capabilities.

how to set up google ads for eCommerce

Recart FB Messenger Marketing

Recart best shopify app 2020

Recart is a popular Shopify app amongst our seven- and eight-figure merchants – and it’s no surprise why. This top Shopify app, with 110,000+ registered merchants, uses the power of Facebook Messenger marketing with sound cart abandonment and review-mining strategies. With Recart, you can recover abandoned carts, send receipts, or ask for reviews with the Loox photo review app.

Key Features 

  • Makes it easy to grow your Messenger audiences by converting your visitors into subscribers with a 5–14% conversion rate
  • Uses subscription tools to help you build your Messenger list more quickly and efficiently 
  • Includes a large selection of automated campaigns options for Messenger including abandoned cart reminders, product review requests (Loox), order receipts, shipping notifications, and welcome messages
  • Integrates with Loox, Wheelio, OptiMonk, Privy, Justuno, Facebook Messenger, and WooHoo

Pricing: Recart offers a 28-day free trial, after which the paid monthly plan will cost you $29 per month for pro or $499 per month for scale (best suited for large retailers). 

recart features and pricing options shopify

Best for: Shopify stores at any business level wanting to integrate Facebook Messenger into engagement, marketing, and promotion strategies.

Best User Experience and Store Optimization Shopify Apps 2023

Infinite Options

With the Infinite Options Shopify app, you can create an unlimited number of custom options for your product pages. This includes text, numbers, calendars, checkboxes, and dropdown menus, or the option for shoppers to choose a personalized engraved, monogrammed, or custom-printed product. 

Key Features 

  • Lets you easily add an unlimited number of product customizations to your products, so you’re not restricted by the normal three option limit 
  • Allows you to control placeholder and default values and set fields as optional or required
  • Uses product bundling functionality to allow you to add additional charges for services or add-ons offered with your products
  • Lets you set dropdown menus and checkboxes to allow multiple selections.

Pricing: There is no free plan but they do offer a 14-day free trial and the monthly plan is $8.99 per month.

infinite options price and features list

Best for: The Infinite Options Shopify app is great for sellers who want more product page customization without the hassle or expense of having something custom designed.

Smart Search & Filter

The Smart Search & Filter Shopify app offers sellers advanced personalized CDN search with instant suggestions, autocorrection, synonyms, redirects, and stopwords. It also includes improved search result pages and navigation through collections with unlimited auto filters and customizable product labels and recommendation blocks. 

Key Features 

  • Includes recommendation blocks that can be used on any page of your store 
  • Gives you an unlimited number of searches per month, real-time product syncing and catalog indexation, all-time analytics, and mobile responsiveness 
  • Uses an instant and mobile-responsive widget to show relevant suggested products to customers as they type
  • Provides advanced filters for relevant search results and collections

Pricing: There is a free, limited plan where you can test the app’s features on up to 25 products before investing in the monthly plan, which is $9 per month.

smart intend shopify app 2020

Best for: Online sellers with a growing number of products looking for a quick and easy way to make their offerings searchable and store experience more efficient.

Shogun Landing Page Builder

Shogun Landing Page Builder is a Shopify app with easy-to-use drag-and-drop page building tools. It can be used to create customized home, ‘coming soon,’ ‘about us,’ donation, ‘contact us,’ and FAQ pages. With its 30+ custom page templates and easy theme editor, it helps store owners save time and hassle with easy page design. 

Key Features 

  • Uses a product page builder to give sellers full control of product pages and data
  • Provides many functions including a countdown timer/clock, accordion, social media icons, hover effects, image carousel slideshows, and more 
  • Enables you to reach shoppers on desktop, mobile, and tablet with responsive pages that use your theme’s existing styles
  • Integrates with Google Analytics, Adobe, Typekit, Instagram, Facebook, YouTube, and Pinterest

Pricing: This app includes a basic free option, after which plans start at $19 per month.

Shogyn shopify app 2020

Best for: Shopify sellers who want to make UX changes without the expense of a designer or coding know-how.

Trust Hero [Free]

trust hero app for shopify

Another free app on our list of 2023 best Shopify apps is Trust Hero. As we know, building trust throughout a shopper’s journey on your store is key to reducing cart abandonment and converting new customers. The Trust Hero app aims to make this easier by enabling sellers to show payment and trust badges more easily in Shopify cart and checkout pages. 

Key Features 

  • Uses customizable trust badges so that you can match your branding and increase trust
  • Works right away with no need for a developer
  • Can be customized for all desktop, mobile, and tablet devices

Pricing: Totally free!

Facebook Messenger Marketing shopify app price

Best for: Shopify store owners with tight budgets who are looking for easy and more cost-effective ways to add trust badges to their store.

Best Upselling Shopify Apps 2023

Frequently Bought Together

This popular upselling Shopify app enables sellers to install Amazon-like ‘recommended products’ widgets, and allows you to offer bundle upsells and discounts to increase order values. Frequently Bought Together uses data mining algorithms to analyze previous purchases in your store to produce a memory graph with recommended products that are usually added to the shopping cart together. 

Key Features 

  • Provides customizable styling and is automatically tuned for the most popular Shopify themes
  • Shows ratings from the most popular review apps including Shopify Product Reviews, Yotpo,,, Loox, and AliReviews
  • Uses a ‘show random products’ feature to enable newer stores with less data to filter random products by collection, product type, or product vendor
  • Can be used as a discount upselling widget by applying an automatic percentage discount to bundles

Pricing: Although they don’t offer a free plan, their monthly plan is affordable at $9.99 per month. They also include a generous 30-day free trial period, allowing sellers a month to test the app.

frequently bought together features and price

Best for: Shopify sellers who would like to duplicate Amazon’s ‘frequently bought together’ functionality without the expense or hassle of making design tweaks


The ReConvert upselling app takes a different approach, focusing on after-sale up- and cross-sell conversions. This app enables eCommerce entrepreneurs to customize their thank you and order pages to capitalize on up- or cross-sell strategies to re-engage customers. 

Key Features 

  • Includes a birthday collector, discount popups with countdown timer, and up- and cross-selling product recommendations
  • Integrates with PayPal, Shopify Payments, Sezzle, Klarna, AfterPay, and Stripe
  • Lets you choose from their list of built-in templates and customize them, or create your own template from scratch
  • Promises loads of new, additional features coming soon, including POS integration, triggered thank you pages, smart surveys, and more. 

Pricing: For brand new stores generating fewer than 50 sales per month, ReConvert includes a free plan. For busier stores, paid plans – which all include a 30-day free trial – start at $7.99 per month for up to 100 sales per month.

reconvert shopify app pricing

Best for: Any serious store owner looking for a budget-friendly tool to help increase order values and improve customer retention.

Voyager Upsell & Cross‑Sell

The last interesting upselling Shopify app we recommend looking into is Voyager Upsell & Cross‑Sell; formally known as SMAR7 Bundle. This app will track all items in a shopper’s cart and which device they’re shopping on to create the most user-friendly and targeted upsell possible. What makes them stand out from other apps is their gamification strategies, which encourage users to spend more money on each purchase.

Key Features 

  • Uses completely responsive design across all devices 
  • Includes standard upsell popups, and incentivized upsell and discount popups 
  • Is easy to install and customize
  • Provides 24/7 support
  • Shows products related to the items in a shopper’s cart  

Pricing: SMART Bundle Upsell is on the expensive side, with a $27 per month rate. They do include a 7-day free trial that enables sellers to test the app.

smart bundle pricing

Best for: Intermediate or consistently performing stores that are specifically looking for a data-driven automatic upselling tool. 

Best Customer Support Shopify Apps 2023

Gorgias Live Chat & Helpdesk

Gorgias is a Shopify app dedicated to eCommerce customer service designed to reduce first response time and increase efficiency. Described as a help desk, the app allows customer service teams to manage all of a store’s support and customer service from one place or platform. 

Key Features 

  • Provides a full eCommerce CRM platform with the ability to manage conversations from email, live chat, phone, and social in one help desk, as well as see full message history across different channels in one view 
  • Lets you respond instantly with live chat using pre-made templates
  • Includes customer support details and order details next to the ticket
  • Includes automated responses and bot functions to common tickets and queries 
  • Triggers live chats and contact forms on important pages, like the checkout
  • Integrates loyalty, payment, shipping, Ping, and Apple Pay (soon) apps 

Pricing: Plans start at $60 per month with a 7-day trial. Basic plan includes live chat, unlimited customer support agents, and up to 350 tickets per month.

helpdesk features and pricing options shopify

Best for: Growing or busy online stores looking for extremely powerful integration with Shopify and Shopify Plus.

Re:amaze Live Chat and Helpdesk

Another helpdesk Shopify app designed especially for eCommerce is Re:amaze. Reamaze is a centralized customer service app that enables users to manage customer support requests from email, live chat, Facebook, Instagram, Twitter, SMS, and VOIP in one place. Additionally, they offer automated website messages, push notifications, and the ability to build personalized chatbots.

Key Features 

  • Integrates with Shopify, giving sellers access to instant order data and allowing  them to edit/create orders, process refunds, cancellations, and update customer/order data within support conversations
  • Includes chatbots (via live chat), workflows, and Trainable Intents to add efficiency to support and customer service experience
  • Gives you the ability to create automated marketing campaigns for holiday promos, special sales, cross-selling, up-selling, and product announcements with Reamaze Chat
  • Integrates with, Klaviyo, Shipstation, Octane, SMSBump, and 20+ more 

Pricing: Re:amaze includes a 14-day trial, with basic plans starting at $29 per month. If you’re looking for additional SMS and VoIP integrations, you will need to start with the pro plan, at $49 per month. 

reamaze features and pricing options shopify

Best for: Because of their plan variety, this Shopify app is suited for all eCommerce retailers, small to large, looking for an all-in-one customer service solution. 


Although not dedicated to eCommerce, Zendesk is a robust customer service tool. Their Shopify app, adapted for online sellers, is free to download with in-app upgrade options that enable you to tailor features for your specific brand. 

Key Features 

  • Lets you control customer interactions across messaging, phone, chat, email, social media, and any other channel you can imagine 
  • Gives you access to and displays relevant customer data, such as billing, shipping, and order information 
  • Lets you process refunds and cancellations directly from the Zendesk Support sidebar app
  • Allow you to embed live chat to any Shopify-powered store with one click 
  • Gives you the ability to customize important order data you want to be displayed in Zendesk
  • Integrates with Mailchimp, Trustpilot, LoyaltyLion, Yotpo, ShipStation, and ChargeDesk 

Pricing: Zendesk customer service Shopify app is free to install. However, you will need to upgrade to get optimum features. These plans start at $49 per month. You can read more about their pricing strategies here

Zendesk features and pricing options shopify

Best for: Medium to large eCommerce retailers or fast-growing smaller stores with a lot of product sales and/or customer queries.

Best SMS Marketing Shopify Apps 2023


FirePush is an SMS and push notification tool that enables Shopify stores to send promo campaigns and recover abandoned carts with emails, SMS, and push notifications. Along with automated SMSs, it also offers automated email push notification campaigns for promotions, transactions (order confirmations, etc.). and cart abandonment.

Key Features 

  • Uses ‘win-back customer’ SMS and email campaigns that are trusted by hundreds of Shopify Plus stores, such as Pura Vida Bracelets
  • Provides dedicated customer success manager, priority support, free migration from current customer service tools, and personalized strategy sessions
  • Offers a wide variety of web push/SMS message types such as welcome, abandoned cart, order confirmation, promotional, product launches, review request messages, and more
  • Delivers SMS messages over a cellular network straight to a subscriber’s mobile phone
  • Integrates with Loox, Growave, Privy, PageFly, and GemPages

Pricing: FirePush is free to use for up to 250 contacts. Basic plans start from $16.00 per month, depending on the number of contacts you have and the features you want. You can use their pricing calculator here. Note: This excludes cost per SMS. 

Fire push features and pricing options shopify

Best for: Shopify plus stores looking for an all-in-one SMS and push notification tool that easily integrates with their other review apps. 

Postscript SMS Marketing 

If you’re looking for a dedicated SMS marketing app for eCommerce, Postscript’s SMS Marketing may be worth a test. It’s a robust SMS marketing tool that enables sellers to create, launch, and manage SMS text marketing campaigns. 

Key Features  

  • Allows you to quickly bring your store to TCPA compliance with its onboarding flow
  • Lets you easily grow a TCPA compliant subscriber list and use Shopify data to create targeted text marketing campaigns
  • Gives you the ability to automatically send text messages based on customer actions 
  • Creates SMS segments using unique store data
  • Provides SMS campaign scheduling 
  • Integrates with Gorgias, Klaviyo, Zapier, Privy, Sumo, and more

Pricing: Postscript’s SMS marketing tool is free to install and includes a 30-day free trial. Paid plans start at $25 per month and include advanced segmentation, marketing automations, and up to 2,500 credits. 

postsripst features and pricing options shopify

Best for: Small to large online stores looking for a dedicated SMS marketing service and app. 


Another dedicated SMS marketing tool to consider comes from Yotpo. However, Yotpo’s SMSBump offers a little more than text marketing, cart recovery, and SMS automations. It also includes chat, floating buttons, and popups for onsite push notification campaigns. 

Key Features: 

  • Provides detailed in-app analytics that include order tracking, link clicks, SMS by country, conversion rate, amount spent, specific automation stats, campaign stats, image SMS, GIF SMS, special tags and many more
  • Complies with country restrictions
  • Uses ROI-powered text automations and sophisticated SMS/MMS flows that run on autopilot
  • Offers a quiet hours feature which enables you to input on your store’s timezone, which guarantees that your clients will not be woken up in the middle of the night
  • Uses a maximum cost per text message features to allow stores to optimize costs by not sending SMS messages above a certain threshold
  • Integrates with ReCharge, Klaviyo, Yotpo, Privy, ReConvert, and Recart

Pricing: SMSBump is another Shopify app that is free to install, but includes in-app upgrades for functionality. Paid plans start at $19 per month, depending on your feature and contact needs. You can find out more here

SMSbump features and pricing options shopify

Best for: Small to large online Shopify store looking for a dedicated SMS marketing service and app. 

Bonus Admin Shopify App 2023

Rewind Backups

If you’re looking for a way to more easily undo unwanted changes, then Rewind Backups is a top choice. This app will automatically back up your online store data separately from Shopify, without the hassle of having to do manual backups. 

Key Features 

  • Performs data restores in minutes
  • Is completely secure and GDPR compliant
  • Backs up products, product images, customers, orders, collections, blog content, pages, theme files, menu navigations, locations, policies, shipping guides, metadata, and more 
  • Integrates with QuickBooks Online and Store Copy by Replay

Pricing: Their plans start from $3 per month for newbies with up 20 sales per month to $99 for up to 2,000 orders per month. They also have an enterprise solution for larger brands which is tailored for the store and is on a quote-by-quote basis. 

shopify backup app price

Best for: All stores from small brands to mega Shopify Plus stores like Endy, MVMT, and Gymshark.

Final Thoughts: Choosing the Right Shopify App for Your eCommerce Retail Brand 

There you have it, the up-and-comers, best free and paid, and trending Shopify apps 2023. 

Here’s a recap of the types of Shopify apps available to eCommerce retailers: 

  1. PPC marketing and traffic-driving Shopify apps
  2. SEO Shopify apps
  3. Cart abandonment Shopify apps
  4. Conversion-boosting Shopify apps
  5. Customer loyalty Shopify apps
  6. Dropshipping Shopify apps
  7. Email marketing Shopify apps
  8. Inventory management Shopify apps
  9. Product reviews Shopify apps
  10. Referral Shopify apps
  11. Affiliate marketing Shopify apps
  12. Shipping and fulfillment Shopify apps
  13. Social media marketing Shopify apps
  14. User experience and store optimization Shopify apps
  15. Upselling Shopify apps
  16. Customer support Shopify apps
  17. SMS marketing Shopify apps

The trick to choosing the right Shopify app for your store comes down to your: 

  1. Budget 
  2. Specific needs 

Smaller or newer brands may want to look for Shopify apps with a few marketing or backend features to reduce your overall app spend. 

Larger, established, or faster-growing stores will want to invest in tools with specific functions that match their overall business goals. 

Got a Shopify app you can’t live without? Post it in the comments below and tell us why.


Nicole Blanckenberg

Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.



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