Best practice for managing your community
In this series of “Talk to the Wall” lessons, we will provide you with suggestions, tips and researches regarding your wall – what to write on it, when to write on it and how to write on it. And get this – in order to provide you with the best added value we can, we will share with you ideas that we write in one of our own Facebook stores.
Lesson I – What to write
Say you have 2,000 fans getting your posts, and every “Like” they click is a further free promotion to an average of 130 more people. You are now potentially communicating with over quarter of a million people – that is if you write something your fans find interesting enough to like or share…
So, what should you write?
As promised we are going to share with you ideas that we write in one of our own Facebook shops. This store sells jewelry, but you can easily re-phrase the examples below to fit any industry.
How frequently do we post?
- We post every 1-2 days
- Most of the posts don’t overtly market our product, because we don’t want our fans to feel that we are only trying to get them to buy from us
- We do post 1-2 offers or advertisements for our merchandise a week
What do we post?
“We like to post about whatever is going on in the business in order to give our fans an inside look at how our store runs. Preferably, these posts include an image (the picture doesn’t need to be professional – this is Facebook after all).”
Here are some examples:
- We are working on the line for ___(the next spring/ the next show…).
- Tonight I dreamed about a pair of turquoise earrings, and now I am going to design them — will be sharing a picture in a week when they’re ready.
- We have received a big order from ____ (big fashion store/ catalog etc.).
- Here is a pic of what is going to be an amazing ring – see the materials today and the prepared ring tomorrow.
- We are going to attend the conference in ___
- The price of gold just won’t stop…
- Here’s a pic of one of our “Labs” 🙂 This is where it all starts (post a picture of the work place showing its unique cupboards and drawers full of gem stones).
These kinds of posts shouldn’t take you more than 5 min a day, and can have a tremendous effect on your sales! And hey – you might even enjoy it!
If for some reason you still don’t have a StoreYa account, open one now, and start engaging your fans!
Eyal is the co-founder of StoreYa and a leader in social commerce. He has extensive experience in online marketing and project management. He is passionate about building amazing products that will grow your business!
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