Halloween marks the beginning of online merchants’ favorite time of year: the holiday shopping season. From the end of October, through thanksgiving weekend and onto Christmas marks the busiest shopping time of the year for eCommerce — with over $90 billions worth of sales up for grabs!
This means Halloween is the perfect sale-diving jumping off point and you still have time to make the most of this holiday. Here are 6 quick things you can do today to boost your Halloween sales.
1: Promote Halloween Shopping With Email Marketing
There are two types of marketing emails you can send out to drive sales this Halloween. One is to send a Halloween themed mail to highlight any products you have that can be used for Halloween decor, costumes, candy etc. You can be creative and offer helpful solutions… If you have a clothing store, for example, promote items that could be used to complete an outfit.
The second type of marketing email you could send, if you don’t have relatable products, is to offer an exclusive Halloween sale or discount for a limited time only.
Looking to grow your email database and capitalize on traffic? Try Coupon Pop.
2. Dress Up Your Website
Halloween decor is everywhere; in stores, at schools and on the front porches. So why not bring a little cheer to your web page too? From Halloween banners to updating your home page with your Halloween stock, decorating your site is a great way to promote discounts and drive sales. If you’re looking for inspiration for Halloween banners, a simple search in Google can help.
3. Treat Your Loyal Customers.
Offer VIP discounts and Halloween greetings to your loyal customers. As shopping time increases, a well timed Halloween discount and greeting will ensure your loyal shoppers have you on the top of their minds as the peak holiday season begins.
4. Add Some Halloween Video Content
From scary stories to costume tips, promoting Halloween content is an awesome way to get into the spirit of the holiday with your customers. Additionally, video content will increase engagement and therefore reach – exposing more potential customers to your website and driving traffic to your site for the holidays.
5. Take the Advantage to Upsell
Offer customers Halloween themed add-ons so that you can upsell to your existing traffic. The rules with upselling is to make the upsell items relatable and price comparative to the original product. If you’re looking for what’s trending this Halloween, here are some tips from our Find Trending Products to Sell Online blog.
6. Offer Halloween Free Shipping
Use free shipping for a limited time over Halloween to boost sales. Holiday themed free shipping promotions are sure to attract new and existing shoppers. If you already offer free shipping, then use this time to promote your free shipping with Halloween-themed posts on social or website banners.
Good luck! May your sales be frightfully good this Halloween.
Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.
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