13 WordPress Plugins Every Merchant Needs

Is your online store site optimized to its full potential? If you run your online store on WordPress, or are planning to launch your WordPress site soon, then this one is for you.

Using leading eCommerce WordPress plugins help merchants to optimize their WordPress online stores which in turn increases traffic, increases efficiency, offers better customer service and drives more sales.
Here are 13 WP plugins every WP merchant needs:

1: WooCommerce

WooCommerce is more than just a plugin, it’s an eCommerce platform that turns any WP site into an online store. It works with almost every theme and allows you to ‘sell anything, everywhere, beautifully’. Powering over 37% of all online stores, WooCommerce is the number 1 recommended eCommerce plugin.

Cost:  Free with tons of low-cost extension options.

Downloads to Date: 17,125,770

2: Zopim

As we learned from the 7 Merchants Doing it Right, adding chat widgets go a long way to beating the competition with personalized service. Zopim Live Chat is a user-friendly plugin that allows visitors to your website to be able to chat directly with you while allowing you to manage multiple conversations through the online dashboard.

Cost:  Free and paid plans

Downloads to Date: 526,707

3: Floating Social Bar

As we know, adding a blog to our stores goes a long way to increasing online sales. But, if your social media accounts are not front and center, you’re missing out! Floating Social Bar is lightweight and can be added to your blog posts, pages, and other post types. This eye-catching social media bar will ensure all that content you’re pushing gets the maximum amount of shares.

Cost:  Free
Downloads to Date: 200,867

4: Google XML Sitemaps

If you want to make it easier for search engines to find all the pages of your online store, then Google XML Sitemaps is the WP plugin you need. Why is this important? Because search engines such as Google rank all the pages of your site, not just your online store as a whole. Google XML Sitemaps improves SEO by helping engines, such as Google and Bing, find your site and see its complete structure.

Cost:  Free
Downloads to Date: 18,738,782

5: Yoast SEO

While we on the subject of SEO, Yoast is the leading SEO WP plugin. It allows you to easily input focus keywords, post titles and meta descriptions, while providing a bunch of must-needed SEO features and functionality.

Cost:  Free with premium support and other payed extra options.

Downloads to Date:  34,234,929

6: WooCommerce Shop to Facebook

We know how important Facebook is to an online merchant, which is why we designed our WooCommerce Shop to Facebook plugin. This plugin will automatically import your WooCommerce store onto your Facebook business page, ensuring it is fully customized to fit both the Facebook arena and the original brand’s look and feel. Plus, it includes some handy, sale-boosting extras such as Group Deal, Scratch & Win, InstaGallery and more.

Cost: Free and Paid Plan Options
Downloads to Date:  42,429

7: Redirection

404 page errors can leave a bad taste in the mouths of visiting online shoppers; too many of them, and you could be giving the impression that you’re not as professional as you are.  If you need to change the URL of a page as it is shown in search engine results, then a 301 redirect is needed. Redirection plugin will allow you to do that, without needing much tech knowledge, and alert you if you have any 404 pages that need to be attended to.

Cost:  Free
Downloads to Date:  3,818,618

8: WP Smush.it

The speed of your online store site plays a huge part in user experience, making a big difference in your bounce and sales conversion rates. WP Smush.it is a WordPress plugin that resizes and optimizes all your site images by stripping hidden bulky information from your images and reducing file sizes without comprising on quality.

Cost:  Free

Downloads to Date:  3,923,019

9: WP Rocket

If you’re looking to speed up your site further, beyond images, then WP Rocket does the job. This popular plugin  handles an array of functions such as page caching, browser caching, cache preloading, compression and cache preloading — all needed to ensure your site is loading as quickly as possible.

Cost:  Pricing starts from $39

Downloads to Date:  136,561

10: BackupBuddy

Are you backing up your WordPress site? BackupBuddy is an easy-to-use plugin that backups your whole site and helps you to restore it quickly & easily if needed. From scheduled automated backups to remote storage options, this will ensure you can restore in the event that the worse case situations, such as site crashes or malware attacks, happen.

Cost:  Pricing starts from $80 per year.
Downloads to Date:  500,000

11: Contact Form 7

To make it easy for online shoppers to get in touch, use contact forms to save a lot of time. Contact Form 7 is a free online form plugin that is easy to use and edit, giving you access to an unlimited number and types of forms. Plus, you can use these forms as online surveys when you’re looking to get feedback from your shoppers, without the need for a separate survey plugin or program.

Cost:  Free

Downloads to Date:  42,687,166

12: Facebook Comments

If you’re looking to add and integrate Facebook comments to the blog section of your site, then Facebook Comments plugin is for you. Making it easier to integrate, without the need of any tech know how, you can add comments to any post, page or template. Encouraging people to engage with your content and you, which helps earn more trust and build sales in the long run.

Cost:  Free

Downloads to Date:  980,818

13: Coupon Pop

If you haven’t downloaded our very own Coupon Pop plugin yet, you’re missing out. This plugin is designed to boost your web store’s conversion rate and to increases your fan base and email lists by popping up special offers and discounts to your visitors. In other words, turning all that store traffic you’re generating into money in the bank.

Cost:  Free trial and then $9.99 per month. 
Downloads to Date:  15,203

We hope these 13 eCommerce WP plugins help make your online store just that much better. If you’re looking for more ways to drive traffic, convert sales and optimize your store, follow our blog for weekly tips.

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