Instagram Tools: The Ultimate List for Business Growth and Conversions

In the race to the best social platforms, Instagram marketing has become a strong contender in the last couple of years. That means there’s an Instagram tool for everything these days — but why do you need them? 

With its billion+ users, Instagram is also the third-most-popular advertising and content platform behind Facebook and Google Ads. 

To cash in on the 4.2 billion post likes per day, and the 60% of users who discover products on Instagram first, you need to be organized and use the right Instagram tools for every aspect of your business to stay ahead of the pack.

So, what’s the best Instagram tool to get started with? 

We’ve put together this comprehensive best Instagram tool list that covers apps for scheduling Instagram posts (anything from an Instagram Story to an Instagram Reel), creating awesome content, selling on Instagram, growing IG followers and more. 

Here are the chapters we will be covering:

Let’s dive in.

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Selling Tools for Instagram

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1. Foursixty

Perfect for: Selling with Instagram posts

Price: Starting at $50 per month

Type: Web integration and Shopify app

Foursixty is a comprehensive Instagram selling tool that allows you to display UGC in your checkout pages, use powerful customization tools, get rights to photos and Instagram videos, and schedule your posts. Its most important feature, though, is its shoppable gallery tool, which turns your UGC and content into shoppable galleries for your site, blog, emails, and Instagram ad campaigns.

2. Shopping on Instagram

Perfect for: Selling with Instagram

Price: Free

Type: Shopify app

Shopping for Instagram is a Shopify store feature that helps you link to Instagram Shopping to create shoppable Instagram Story, images, and video posts. 

You need to be located in the US, UK, Australia, Canada, Brazil, Germany, France, Spain, or Italy to use this feature; make sure you’ve got an approved Facebook shop and Instagram business account. It also offers marketers additional Instagram insights they can use for other channels and strategies. 

3. Instagram Shoppable Feed

Perfect for: Adding shoppable Instagram feeds to your site

Price: $4.95 per month

Type: Shopify app

Like the previous Instagram post display apps we’ve discussed, the Instagram Shoppable Feed Shopify app allows you to display your posts on your site. However, unlike previously mentioned tools, this Instagram app enables you to make those Instagram images shoppable, designed to help push online sales.

4. Woobox

Perfect for: Running Instagram contests

Price: Free, with paid plans starting at $37 per month

Type: Web platform

If you’re looking for an Instagram app to help run Instagram (and Facebook) contests, then Woobox is a handy Instagram marketing tool to have. Used by big brands such as Spotify and Fossil, Woobox helps you create posts, landing pages, and forms. Collect hashtag submissions, etc., to launch Instagram competitions to drive sales and grow IG followers.

Best Tools for Scheduling Instagram Posts

5. Buffer

Perfect for: Social scheduling

Price: Free version, with pro upgrades starting at $15

Type: Web platform, iOS, and Android

In early 2022, social scheduling and management platform Buffer added Instagram to their list of platforms you can schedule to. Buffer users can schedule their single-image posts from their desktops or their Buffer mobile apps, making it easier to schedule all your social posts ahead of time with one platform. You can find it on any app store, or sign up through their web platform. 

6. Hootsuite

Perfect for: Social scheduling and monitoring

Price: Plans start at $19 per month and include a 30-day free trial

Type: Web platform

Another popular multi-platform scheduler is Hootsuite. With this platform, you can schedule Instagram (and other social account posts) ahead of time, get post notifications, and track Instagram analytics in real-time. Whether it’s an Instagram Story, multi-product carousels or an Instagram Reel, Hootsuite offers one-click professional scheduling and is considered a top Instagram tool for running multiple Instagram accounts.

7. Hopper

Perfect for: Scheduling and stats

Price: Starting at $16 per month on the annual plan

Type: Web platform

If you’re looking for an Instagram scheduling tool that is exclusive to Instagram accounts, then Hopper could be it. It offers scheduling, Instagram content calendars, a phone preview to see how posts look on mobile before scheduling, and has space for draft posts.

8. Later

Perfect for: Scheduling

Price: Free, with paid plans starting at $9 per month

Type: Web platform

One of the most popular schedulers out there — according to a lot of eCommerce Facebook group member recommendations — is Later. Later is known for its visual calendar and easy scheduler, as well as its link.bio feature that turns bio links into shoppable URLs.

9. Sked Social

Perfect for: Scheduling all post types

Price: Starting at $20 per month

Type: Web platform and iOS 

A little pricier than the other scheduling tools we’ve mentioned, Sked Social is a little more than just a scheduler, as it also includes content creation features designed explicitly for Instagram. 

Some highlighted features include their visual planner, built-in photo editing, drag and drop calendar, location, shopping, and mention tagging, and a variety of post type options such as carousels, Instagram videos, and stories.

Content Creation Tools for Instagram Marketing

10. Canva

Perfect for: Content creation

Price: Free, with free and paid template options

Type: Web platform, iOS, and Android

Canva is a great online content creation tool for designing anything from Instagram posts to email headers. There are tons of both free and paid templates and images to choose from, and you’re able to upload finished designs directly to your Instagram account.

11. Kapwing

Perfect for: Video and meme creation

Price: Free, with an additional $6 to remove the watermark

Type: Web platform

Kapwing is a free online Instagram content creation tool specializing in Instagram video creation and editing. With Kapwing you can make memes, add subtitles to your videos, create video collages, add music and text, trim and resize videos, create slow-motion videos, and much more.  

12. Repost

Perfect for: Curating and sharing content

Price: $4.99 per month 

Type: Web Platform

The Repost platform makes it possible for you to repost your favorite photos and videos on Instagram while giving credit to the original Instagrammer. The big advantage is that it’s easy to use, allowing you to share your UGC to your Instagram account while on the go.

13. VSCO

Perfect for: Editing photos and videos

Price: Free, with in-app purchases

Type: iOS and Android

If you’re looking for striking visual content for your Instagram campaigns, VSCO is waiting to help. With its powerful image and Instagram video editing capabilities, users can replicate settings to make their photos look like they’ve been professionally shot. They also have preset options that serious creators can use with Lightroom and Photoshop.

All-in-One Multi-Channel Management Tools

14. Sprout Social

Perfect for: Advanced social account management

Price: Paid plans starting at $249 per month on an annual plan  

Type: Web platform

Best suited for larger online retailers, Sprout Social is a robust, full-suite social media management program. Trusted by 30,000 merchants, their features include advanced Instagram analytics and insights, engagement streamlining, publishing and scheduling, social listening to unlock Instagram trends, and more. 

15. Crowdfire

Perfect for: Social account management

Price: Free, and paid plans starting at $7.48 per month on an annual plan  

Type: Web platform

Crowdfire is an all-in-one social and blog content management tool that allows you to schedule and publish posts, curate content, track social mentions, and monitor account and post analytics. This includes your Instagram account, and is a good tool for those wanting an Instagram management tool that works with most platforms.

16. Sendible

Perfect for: Social account management

Price: Starting at $29 per month

Type: Web platform

Another all-in-one social media management tool to consider is Sendible. However, as it is designed for agencies or business owners who manage a host of social accounts, it can seem a little expensive for newbie small businesses,  but it has robust features. 

It includes post scheduling and social account management as well as CRM and team collaboration features. Plus, its easy Canva integration makes creating Instagram and other social posts a breeze.

17. Status Brew

Perfect for: Social account management

Price: $125 per month

Type: Web platform

Similar to Crowdfire and Sendible, Status Brew gives you 10 social profiles, 10 Twitter sources, three team members, 2,000 scheduled posts per Instagram profile, comprehensive reporting, and social listening. Another alternative with be the social media management platform Vista Social. You can find out about them here. 

Growth-Hacking Instagram Tools

18. Combin

Perfect for: Growing your Instagram following

Price: Free, with upgraded plans starting at $10 per month

Type: Windows, OS, and Linux

The Combin platform is marketed as the ideal tool for growing genuine IG followers and engagement — and getting comments and likes. It also helps you find Instagram influencers and engage back with followers in a user-friendly way.

19. Coupon Pop

Perfect for: Converting web traffic to Instagram followers

Price: Starting at $10 per month  

Type: Web platform and Shopify app

Coupon Pop is a web tool that enables you to create pop-ups that are designed to turn your website traffic into social followers by offering incentives.

20. Instagram Feed WP

Perfect for: Displaying Instagram posts on your site

Price: Free, with premium upgrades starting at $75 (once-off)

Type: WP plugin

Another way to turn your site traffic into Instagram followers is to integrate your Instagram content into your store. If you’re using WordPress, then 10Web Instagram Feed is a good Instagram growth tool solution. From displaying hashtag feeds to highlighting specific posts, this tool is an excellent way to introduce your web traffic to your Instagram content.

21. Juicer

Perfect for: Site integration and feed management

Price: Free, with upgraded plans starting at $19 per month

Type: Online platform and WP plugin

Juicer lets you display your Instagram posts on your website to help you turn your web traffic into engaged Instagram followers. Their single dashboard also allows you to view and delete your posts.  

22. Social Network Elite

Perfect for: Increasing IG followers through auto-engagement

Price: $39 per week

Type: Web platform

If you’re looking for automated likes, comments, and follows to help you engage with Instagram users, then Social Network Elite’s algorithm can help. Based on specific parameters you set, it then learns the best times for engagement and acts accordingly.

23. Upleap

Perfect for: Increasing followers

Price: Starting at $39 per month with a free trial

Type: Web platform agency

Upleap takes over your Instagram engagement management to grow your Instagram following. It’s marketed as a tool to save you a ton of time by managing your search for engaged followers while helping your brand gain more social influence.

Instagram Hashtag Research Tools

24. AutoHash

Perfect for: Finding hashtags

Price: Free, with in-app purchases

Type: Android

AutoHash is an Android Intagram app that helps you find relevant Instagram hashtags more easily. It uses AI to review your images and the objects in them to suggest the most relevant hashtags for your Instagram content. It will also add your popular hashtags to your clipboard for future use.

25. Display Purposes

Perfect for: Finding hashtags

Price: Free

Type: Web platform

Display Purposes is a web-based platform that helps you research popular and relevant hashtags for your Instagram posts. You start by inputting a hashtag or keyword, and it will suggest more hashtags to choose from (in manual mode) or give you a list of hashtags to use (in automatic mode).

26. Websta

Perfect for: Hashtag ideas

Price: Free

Type: Web platform

Websta is a web platform tool that helps eCommerce brands curate hashtag ideas.

Linking Tools for Instagram

27. Linktree

Perfect for: Bio link strategies

Price: Free, or $6 per month for the pro version

Type: Web platform

Linktree is a tool that manages your Instagram bio link for you. As you know, you are able to put only one link in your Instagram bio, and changing it frequently, depending on specials, blog posts, or product promotions, can be tedious. 

Linktree fixes that by providing you a link to use that leads clickers to a landing page with different sections they can select.

28. Soldsie

Perfect for: Bio link strategies

Price: Free to $300, depending on the number of clicks your link receives

Type: Web platform

Another bio link optimizing tool is Soldsie, catering to online stores and publications. Utilizing the link “have2have.it/brand,” it’s a favorite bio link tool for some of the biggest brands, including OPI, Dailylook, and Lulu Frost.

Photo Editing Tools for Instagram

29. Afterlight

Perfect for: Photo editing

Price: $2.99

Type: iOS (and Android for the previous version) 

Afterlight is another favorite all-in-one photo editing tool. It includes a variety of frames, filters, typography options, and textures to help you visually optimize your Instagram images. Additionally, there is an option to create your own filters. Its older version is available for Android.

30. Enlight

Perfect for: Photo editing

Price: $3.99

Type: iOS

Another iOS photo editing tool is Enlight. Enlight is super creative and helps turn your images or Instagram ad creatives into original works of art.

31. Facetune

Perfect for: Retouching images

Price: Free, with in-app purchases

Type: iOS

Facetune is a retouching app that helps you do things like whiten teeth, widen eyes, cover blemishes, etc., without the need for fancy editing programs such as Photoshop. Good on a lower budget for your images with people or apparel product photos with models.

32. Photoshop Express

Perfect for: Image editing

Price: Free

Type: Windows, Android, and iOS

Photoshop has brought out a free photo editing app called Photoshop Express. It offers a host of photo editing features, including cropping, blemish removal, text tools, contrast and exposure corrections, filters, perspective corrections, and border additions.

33. Snapseed

Perfect for: Photo editing

Price: Free

Type: iOS and Android

Another free, popular photo editing app is Snapseed, which has comprehensive editing tools and allows you to upload images directly to certain platforms. Its “Stacks” feature allows you to group filters you have used to create a template that you can use for future Instagram images.

Instagram Analytics Tools

34. Growth Hero

Perfect for: Facebook and Instagram Ads auditing 

Price: Free

Type: Web platform or Shopify app

If you’re looking for the best Instagram tool for market auditing, then try Growth Hero. Growth Hero is a free Facebook and Instagram analytics tool designed specifically for online retail brands. It enables you to audit your Meta Ads account (including Instagram) for free, and then offers actionable Facebook and Instagram insights to improve performance.

35. Analisa

Perfect for: Instagram analytics 

Price: Free basic version, with paid plans starting at $69 per month 

Type: Web platform

Analisa is an Instagram analytics tool that has also expanded to tracking your TikTok ad and Twitter data as well. Their Instagram analytics tool features include a host of follower demographic and authenticity analytics, Instagram profile and hashtag activity/performance, and campaign analysis — each giving comprehensive insights. 

Wrap Up 

There you have it — all the Instagram tools you could need for anything from scheduling to marketing and selling that are available in app stores, on Shopify, or online. To recap:

However, before investing in a new Instagram tool, we suggest that you make use of their free versions, trials, and plans first. Not just for your content, but your Instagram ads too. 

This will ensure you’re not throwing away unnecessary budget on tools, apps, and plugins that won’t work for your brand, niche, or marketing objectives. Also, for new stores with a limited budget you can start with a free Instagram tool such as Growth Hero. 

You also want to narrow down your most important Instagram marketing goals. For instance, the best Instagram tool for you would not be the same if your goal was either content marketing, ad optimization, or Instagram influencer marketing. 

Have questions? Post them in the comments section below. 

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