Launching a group deal is considered to be one of the most successful ways to increase your fan base and boost sales, watch this short video as an example.
But there are some guidelines a seller needs to follow to make it work! In this article I’ll try to crack the winning formula based on other sellers’ experience.
What Product to Offer
Let’s start with the basics — the deal itself. If you’ve been reading our ‘Best Practice‘ section then you know that we repeat the same mantra, treat your fans as VIP’s!
That means that your group deal should be a special one. It can be a discount on an item from a new collection, a best seller promotion; it can really be anything, as long as it is something that your fans will value. When your fans notice a good deal you’ll be sure to see a high engagement rate and an increasing number of sales in a short period of time!
Reminder: The ‘Join’ button for the group deal is a Facebook action. Meaning each time a fan clicks on it, it is been displayed on their friends’ timelines!
How Much of a Discount to Offer
So, you decided which product you’re going to promote, but you don’t know what the best discount to offer is? That’s easy, a higher discount will help you on your way to a successful group deal. Anything from 30% and up is good, but obviously it also depends on the products you sell.
How Long the Deal Should Last
The duration of the group deal shouldn’t be too long. Anything from 3-5 days is good, because you don’t want your customers to have to wait a long time before they can use the discount. Additionally, by having the deal last for a shorter period of time you will create a sense of urgency and excitement around the deal which will cause more people to sign up for it.
Minimum Number of Participants for the Deal
You should decide on the minimum number of people that must sign up for the deal based on the size of your community. Obviously if Lego were to run a group deal campaign then the minimum number of participants would be much higher than if a small local business were to run one. So always select the minimum number logically according to what you think is possible with the size community that you have.
Promoting the Deal
Once the group deal has been set up, it’s time to promote it. You want your deal to be as viral as possible. What that means for you is that this is money time. You’re going to need to pay for some advertising, just promoting it on your Facebook storefront will not do the trick.
It’s very important to promote the deal on a daily basis. Keep your posts about it short and sweet and remember to make your fans feel special:-)
Check out a few examples of posts you could use:
1. We see our fans as VIP’s! And VIP’s deserve special prices — get __% off by joining our group deal.
2. 4 more days to join our group deal, take advantage of our special offer!
3. Loyal fans this one is for YOU: Out of the hundreds of products we have we know that you love this one! Only 3 days left to enjoy this great SALE, join now.
4. Did you join our special group offer? 2 days left to get _____ for __% off the original price
5. LAST DAY to join our group deal offer. Join Now!
Images play an important role as well! Interesting pictures will draw your fans’ attention to the deal, and make them more likely to like your post and share it with their friends. This will add a nice viral impact to your promotion!
Reminder: Following Facebook’s algorithm update, the best way to get your posts seen is by posting a link and allowing Facebook to extract the meta-data and images.
Eyal is the co-founder of StoreYa and a leader in social commerce. He has extensive experience in online marketing and project management. He is passionate about building amazing products that will grow your business!
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