Top Shopify Plus Store Examples and Why They Rock

If you’re looking for a list of top Shopify Plus store examples, you’ve come to the right place. 

As we learned from our comparison between Shopify and Shopify Plus, Plus offers better brand-customizable international storefronts, optimized product management, automated campaigns and flow, VIP support, and integration of channel CRM and 3PL tools. 

And the result of all those extra features? 

In this post, we bring you our top 13 Shopify Plus stores that we love and show you what makes them so special. 

Talk about eCommerce entrepreneur motivation on steroids! Let’s jump in. 

1. Allbirds 

Annual Revenue: $50+ Million 

Niche: Apparel 

Allbirds is a unique shoe brand that focuses on design simplicity, comfort and sustainable materials. If you’ve been following this blog for some time, you will know that this isn’t the first time Allbirds has made one of our top lists. And when you consider that the brand was able to reach a worth of $1.4 billion in just two short years, it shouldn’t be a surprise. But their climb to success isn’t the only impressive thing about this brand. 

What do we love most about this Shopify Plus example? 

What’s not to love? Their unique well-designed products, user-friendly, well-designed site and strategic branding all play a part in making this an eCommerce gem. Not to mention their limited edition designs that add value to their shoppers. But what we really, really love are their product pages with their color and size options as well as additional page content, including Instagram feed displays, material breakdown and product benefits. 

2. BAKblade

Annual Revenue: $650,000+

Niche: Men’s Grooming 

BAKblade is an online store selling their patented men’s grooming tool that promises a safer and smoother wet or dry DIY shave. After launching their product on Indiegogo and Kickstarter in 2016, which resulted in 240 million video views, they were able to raise $150,000 in just three days. Since then, they have built an 8-figure business, expanding to selling their products in big retail stores as well. 

What do we love most about this Shopify Plus example? 

We love an original product as much as the next eCommerce enthusiastic, but launching a new product is worth nothing without building instant trust with potential customers. BAKblade does this by offering a generous 60-day 100% return policy, new user discounts and free shipping promotions, as well as proudly showing their customer reviews. 

3. Bombas

Annual Revenue: $102 Million

Niche: Apparel 

Bombas is a bright, fun apparel brand known for their innovative designs and sock donation program. Bombas was founded in 2013 with help from a little show called Shark Tank. Working with manufacturers around the world, they hustled on creating the perfect socks while working full-time jobs. After generating $140,000 in their crowdfunding campaign, they quit their jobs and haven’t looked back. 

What do we love most about this Shopify Plus example? 

Their charitable business model wasn’t just an afterthought; it’s the foundation of their brand idea. Building a conscious brand isn’t just a great way to stay on-trend, but gives you the good feeling of giving back a little. Exactly what we adore about Bombas. For every product you buy, Bombas will donate another to a variety of homeless shelters in the US, having donated about 23 million items already. 

4. Chubbies

Annual Revenue: $5+ Million

Niche: Men’s Apparel 

Another leading Shopify Plus brand is Chubbies shorts. From swim trunks to Hawaiian shirts, Chubbies position their products as comfortable – their brand vibe shines. Started by four Stanford grads (Kyle Hency, Rainer Castillo, Preston Rutherford and Tom Montgomery) in 2011, Chubbies grew so big and they expanded so much that they are now an omni brand with a strong brick-and-mortar presence. 

What do we love most about this Shopify Plus example? 

We love that their website prioritizes mobile shoppers, that they offer instant checkout savings and promotions, and free shipping thresholds. 

But most of all, we are crazy about how they have drilled down their target audience and chose this segmented niche.

5. Death Wish Coffee

Annual Revenue: $3+ Million 

Niche: Coffee 

Founded in 2012 by coffee enthusiast Mike Brown, Death Wish Coffee sells one product – coffee – and sells it well. With an estimated annual revenue of over $3 million, they have grown into a top Shopify Plus store that is also a top Amazon seller. Some other achievements worth the mention include being the official coffee sponsor of the New York Comic Con and the inclusion of limited-edition merchandise such as apparel and mugs.

What do we love most about this Shopify Plus example? 

This brand offers eCommerce motivation in spades. We love their on-brand copywriting and strong brand voice used throughout their site, all the way to their ‘100%, no-BS guarantee.’ We love their trending product idea. However, there is something else we’re super excited about: their complex mixed business model that allows users to check out with once-off purchases, bundles and subscriptions.

Pro Tip: Want to add subscriptions to your traditional eCommerce model? Here’s a how-to guide on creating a hybrid eCommerce business. 

6. FLEO

Niche: Fitness Apparel 

Unlike some other top eCommerce brands selling in the fitness apparel niche, FLEO segmented their product down further to launch with fitness shorts only. Launched by Babs King, FLEO has created a brand aimed exclusively at women who do CrossFit, Olympic lifting and weight lifting.

What do we love most about this Shopify Plus example? 

It’s their limited product lines released in limited numbers that really gives us the warm fuzzies. With so many fitness brands focusing on yoga trends, FLEO found a niche market and capitalizes on it in a big way. The limited design release is also genius, ensuring shoppers check out quickly to ensure they don’t miss out. Plus, look at how their product display designs pop! 

7. Gymshark

Annual Revenue: $120 Million 

Niche: Fitness Apparel 

Another Shopify Plus store example in the fitness apparel genre is Gymshark. Their positioning, however, is slightly different. Unlike the previous store, they offer a full range of fitness gear that emphasizes quality and comfort and it’s paid off in a huge way. The brand was started by Ben Francis at the age of 19, and has grown into a multi-million dollar business that hit $120 million in 2018.  

What do we love most about this Shopify Plus example? 

Their store design is awesome times 100. From high-quality product shots to their quick flip product displays (when users move their mouse over a product it flips to back photos of the product and sizes, giving a full view of the product in seconds), their site sings. Some additional site elements worth mentioning include their easy-to-navigate menu and top-notch product pages.

8. Makeup Geek

Annual Revenue: $34.63+ Million 

Niche: Beauty 

Founded in 2008 by Marlena Stell, Makeup Geek’s objective is to make makeup both easy and fun. Wanting to share her passion for makeup, this high school music teacher started with a YouTube channel and is now the owner of a multi-million makeup brand. 

What do we love most about this Shopify Plus example? 

Marlena doesn’t just take (sell); she gives in a huge way. The site’s tutorial section is comprehensive, in line with their market and offers heaps of free, valuable content. They don’t just offer step-by-step makeup tutorials for beginners and experts – their YouTube channel is jam-packed with tips and trends.

Bonus Content: Want to turn your YouTube content into traffic-driving ads? Here’s a full guide to YouTube advertising for online sellers. 

9. MVMT Watches

Annual Revenue: $90+ Million 

Niche: Accessories 

Another mega-brand using Shopify Plus is MVMT Watches. This multi-million eCommerce business shot to fame in 2013 and has been growing at an alarming rate since. After taking second place as the most-funded fashion campaign in Indiegogo history at the time, raising over $290,000, they have used clever social media strategies to corner the millennial market on watches. 

What do we love most about this Shopify Plus example? 

There’s a lot about this brand that puts it on our eCommerce guru list, including their inspiring journey, free shipping, 24-month warranty, product line and designs, and marketing strategy. But if we had to pick one thing we love the most, it’s their affiliate and ambassador program.

10. PiperWai

Annual Revenue: $5.9+ Million

Niche: Beauty & Health 

If you’re looking for another example of a brand kicking butt with limited product categories, then look no further than PiperWai. Their brand boasts of being the first of its kind (an aluminum-free deodorant) that is now award-winning. Getting a leg up from Shark Tank resulted in a 6,000% growth after appearing on the show, Jess Edelstein and Sarah Ribner have come very far from being a bootstrapped brand that they started out of their kitchen. 

What do we love most about this Shopify Plus example? 

Their product is great – there is no doubt about that. But it’s their sheer determination that made us a big brand fan. From kitchen to Shark Tank, their story shows us what determination and rolling with the punches looks like. On a technical level, we’re loving their user engagement content, which includes customer profiles and an awesome Instagram account. 

11. Pura Vida Bracelets

Annual Revenue: $68+ Million 

Niche: Accessories 

Another successful brand that puts a big focus on giving back is Pura Vida Bracelets. Partnering with Costa Rican artisans Jorge and Joaquin, founders Griffin Thall and Paul Goodman started their business with just 400 bracelets in 2010. After selling out in a matter of days, they knew they were onto something and have expanded to jewelry and other accessories, and recently sold a majority stake in their business to Vera Bradley for a whopping $75 million. 

What do we love most about this Shopify Plus example? 

Not only are their products fabulous, but their store and goal are just as sparkly. After the first success, Griffin and Paul teamed up with Jorge, Joaquin and other struggling artists, and set out to create and sell handcrafted bracelets in endless color combinations. They now have 650 artists in Costa Rica, El Salvador, India and more, who are now able to earn a decent wage. Plus, a portion of their profits go to charities, having already donated nearly $1.7 million to causes their shoppers care about.

12. Rebel Girls

Annual Revenue: $4+ Million 

Niche: Books and Stationery 

Rebel Girls’ book “Good Night Stories for Rebel Girls” shot to fame after a very successful Kickstarter campaign that generated $675,614 in presale revenue. This was followed by a total of 3.5 million copies sold independently. Since then, they have become more than just a book; they have grown into an eCommerce brand that includes books, art, stationery and bags. 

What do we love most about this Shopify Plus example? 

As someone who has bought Rebel Girls books for my friend’s baby shower myself, I have been a fan of their concept for some time. But it’s their transition from book to full brand that has us in awe. In essence, this brand has become a revolution, gaining huge popularity among parents the world round. But there is one element that we are particularly excited about, their podcast, that is designed for their young book readers and takes their product digital. 

13. Vape Superstore

Niche: Vaping

Now, what do you do if, because of your product line, your Shopify Plus store is unable to use traditional methods to grow your business? Vape Superstore is a prime example of an eCommerce brand doing just that. Launched in 2015 and facing an uphill battle with SEO update changes and selling a product that can’t be sold on a lot of PPC platforms, founder Dan Judd has been able to get creative with marketing. The results are a 265% growth in organic traffic last year, a conversion rate of 3.46% and a returning customer rate of 65%! Plus, they are now in the top 1% of Shopify stores launched at the same time!

What do we love most about this Shopify Plus example?

Vape Superstore ticks all the boxes of a well-optimized site. However, it’s how they are marketing their products in creative ways that have really won us over. Due to the nature of their industry, they are unable to do any form of online advertising (Google Ads, Social, etc.), so they rely heavily on organic email and affiliate marketing. From their innovative rewards programs and email marketing strategy, to their expert DIY SEO strategy, they are a prime example of how to adapt a marketing strategy to a unique brand, market, and product.

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There you have it, 13 Shopify Plus store examples winning at eCommerce! 

Have questions? Post them in the comments below! 

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