Creating a comprehensive content marketing strategy is no simple feat, but it’s vital if you want to ensure long-term eCommerce growth.
Having a wide online presence ensures you can stand out against the rest of your eCommerce competitors, gain visitors, develop trust, and drive audience involvement. To do that, you need to regularly publish high-quality, helpful content.
To successfully leverage content marketing, online retailers need to keep all their marketing verticals in sync: social media marketing, search engine marketing, email marketing, and other aspects of your business.
They should all work together seamlessly under one umbrella: eCommerce content marketing.
How? With the right content marketing tech stack.
70% of marketers use content marketing tools to improve their content marketing strategy. These tools help all aspects of content marketing, from generating content ideas to enhancing your SEO activities.
In this post, we give you the ultimate content marketing tech stack you need to take your eCommerce content marketing to pro level. These include:
Omnisend is a powerful marketing tool designed specifically for eCommerce companies, giving you the ability to create plans that work well for online shopping platforms. With tailored SMS and email messages, you can automate communication with your target customers (cart abandoned, items yet to be checked out, etc.).
There are several built-in templates you can use to customize your emails. The platform integrates seamlessly with Facebook Messenger and other SMS marketing channels.
You can use this tool to create lead-generating forms that are both captivating and effective, providing your business with a great way to improve your lead conversion rate. It is possible to pick from several designs and formats that may be easily integrated into your content marketing efforts.
- Push notifications
- SMS notifications
- Seamless integration with other eCommerce platforms
- Easy automation
There’s a free plan that lets you use the most basic features. Many key features are available when you upgrade to the Standard or Pro plans ($16 and $199 per month, respectively). The Standard and Pro plans also offer 14-day risk-free trials.
HubSpot’s Marketing Hub is a reputable content marketing platform that offers a range of capabilities aimed at content marketers. As an eCommerce business, you can use this as an all-in-one solution for getting consumer insights without much fuss.
The platform can also integrate your marketing tools. Instead of keeping track of those tools independently, you can consolidate them in a centralized location.
You can useit to convert leads using the landing page or email builder while gathering data with the analytics tools. It’s a great option for eCommerce content marketers looking to shift to a more simplified inbound marketing strategy without sacrificing functionality or consumer data.
- Pop-up tools
- Form builder
- Reporting dashboards
- Email analytics
- Automated workflows
It also offers SEO tools that help you plan your content strategy and optimize your published content.
You can start using HubSpot’s marketing hub for free to automate and improve your eCommerce business operations. After this, you can opt for plan upgrades that start at $45.
Your eCommerce business can benefit from using Copy.ai as it boosts your content performance in a short amount of time. This is a powerful tool if you struggle to develop new ideas for your eCommerce business’ content.
If you’re looking to create content for a website or social media, this powerful tool has a range of possibilities. You can create compelling copy for product listings that help reduce your store’s bounce rate. In turn, this will increase your sales in the longer run.
The fundamentals of Copy.ai are clear: it uses GPT-3, a cutting-edge machine language model, to generate human-like copy in a matter of seconds. You need to pick a copy type, offer some words, phrases, and descriptions, then let Copy.ai handle the rest of the work.
- Generate Instagram captions, product descriptions, and product value propositions in seconds
- Access a suite of idea generation tools
- Choose from 60+ templates to create copy that fits your needs
- Create digital ad copy, social media content, website content, eCommerce copy, blog content, and sales copy
You will have a free trial available with limited access. Premium accounts start from $35 per month.
Hotjar monitors user behaviors based on the taps, clicks, and scrolling on your eCommerce website. While this may not directly help you market the content, it provides you with the details of what sort of content your customers want, appreciate, and avoid. You can use this tool to identify where your consumers abandon the site in the conversion funnels.
It also lets you find problems and fix them before you lose any more customers. With Hotjar, you can send out surveys and polls to get real-time feedback from consumers about their experience on your site.
Remember, 38% of visitors stop using a website if the content or design is not attractive. Also, 47% of website visitors check out the company’s products and services pages before looking at other parts of the website. If this page isn’t good enough, you know what the 38% will do.
Hotjar lets you better understand how your website is doing as it makes it simple for you to gather data. Based on its reports, you can perform eCommerce content optimization quickly with actionable recommendations to revamp your content.
- Conversion funnels
- Feedback polls
A 15-day free trial of Hotjar will allow you to try it out and determine whether it’s a suitable match for your company from the beginning. After that, pricing is on a pageviews basis, starting with $99/month for up to 20,000 pageviews, $189/month for 50,000 pageviews, going up to $989/month for 800,000 pageviews.
With Respona, you have an all-in-one blogger outreach platform. You can integrate it with Google’s search engine, and use Ahrefs metrics like Domain Rating and Ahrefs Rank to gauge your content.
You often want to reach out to a certain section of your audience, and Respona can be of great use here. Using Respona’s AI-powered automation, you may save time on prospecting and locating contact information by using verified email addresses.
Every step of developing and executing your outreach initiatives is guided by Respona’s simple UI that maintains tabs on your progress with each prospect. Your content marketing team can leverage it to grow outreach efforts for link building.
- Automated email outreach
- Great for prospecting and finding contact information
- Deep personalization
- Built-in analytics and reporting
- Content discovery
- Relationship management
- Reports and tracking
Respona offers a 30-day full-refund guarantee along with no-hassle cancellation. You have a $99/month option if looking to bill it monthly or $79/month for yearly billing.
While having a social media strategy is great, it can be challenging to manage multiple platforms. You can use Hootsuite to keep posting relevant content on all platforms consistently.
Hootsuite is a social media management and scheduling tool. Content marketers can create posts for all social handles like YouTube, Facebook, LinkedIn, Instagram, etc., and manage them under one dashboard.
You can automate schedules to publish the post at peak engagement hours. It saves you time you’d usually spend manually posting on every platform, and allows you to invest time in drafting your content instead. You can also manage your social media advertisements and analyze campaigns across channels.
The major takeaway is that you do not need any technical expertise to use it. It ultimately reduces your dependency on the development team and increases the efficiency and speed with which you manage and publish content on your site.
- Lets you create and schedule posts
- Single inbox for multiple social media handles
- Access/permission management
- Social media analytics
- Post assignment to dedicated team members
- Content library
You have a professional package for $49/month, a team package for $129/month, and a Business package at $599/month.
Your eCommerce business can use Vidyard‘s analytics and personalization tools if you use videos for your products. You can learn how to use it to increase engagement with your customers by hosting, distributing, and promoting your video content online.
It also offers a sales solution to help you close more deals on the eCommerce platform. Vidyard’s video platform has strong analytics capabilities as it has A/B testing and personalization that offers monitoring videos at a specific time to capture leads.
It will also be easy to optimize your videos for search engines and connect with various social media and CRM applications. You can leverage it to succeed in video SEO that usually requires manual effort to implement new ideas and produce content, organize it, and put it out there.
- Online video hosting
- Customizable user permissions
- Quick video editing
- Video playlist creation
- Privacy options
- Content library
You can begin with a free plan with a limited set of features. There are three price bands: Pro plan at $15/month, Teams plan at $300/month, and Business plan at $1,250/month.
With more and more businesses embracing the digital workplace, ordering online is now a norm. B2B eCommerce email marketing plays a key role in this by acquiring legitimate and verifiable email lists of prospective buyers. To start, you can type in the name of your prospect or targeted company in the AeroLeads search box or use its free Chrome plugin and push search.
You can use AeroLeads to find verified business emails of your prospects and leads with their job title, company, website, location, and LinkedIn URL. It also lets you verify email addresses with the most accurate email verification service online.
- Use LinkedIn to find a contact’s name and email address simply by uploading the company and username.
- Have as many as fifteen different pieces of information, including a person’s complete name, job title, and the address where they work, among other details.
- Export data to a CSV file or transfer it to popular CRM systems like Salesforce, HubSpot, Pipedrive, Zoho, FreshSales, Zapier, etc.
- Get excellent customer service through chat, email, and telephone.
You get the Take Off package costs $49/month, the “Climb” package costs $149/month, and the “Cruise” package costs $499/month.
While you realize the importance of content in your eCommerce business, it is also important to market it. It has become increasingly challenging to deliver content that regularly strikes a chord with your audience, especially when you consider the rate at which eCommerce is growing.
Therefore, you need to create, market, measure, and constantly improve your eCommerce content. You can use one or more of the tools mentioned above to get the best out of your content marketing efforts.
In addition, adopting smart tools can help your content marketing activities foster a bond between your company and potential (along with current) customers. Driving a robust content strategy will keep your customers coming back for more meaningful content, and marketing ensures the necessary reach to drive revenue.
Gaurav Belani is a Senior SEO and Content Marketing Analyst at The 20 Media, a Content Marketing agency that specializes in data-driven SEO. He has more than seven years of experience in Digital Marketing and loves to write about social media, eCommerce, link building, and content strategy to help clients grow their search visibility. In his spare time, he enjoys watching movies and listening to music. Connect with him on Twitter @belanigaurav.
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