It’s that time again!
The new year is just around the corner and we’re counting down the 13 most popular eCommerce posts of 2018. We compiled this list based on the feedback of our loyal readers (hello!) and merchants, post engagement on- and off-site, and answers to the pain points eCommerce sellers had this year.
Let the countdown to our most popular and read posts begin.
# 13. Your Full Guide to White Background Product Photography
“The secret to an online store’s success is making a good first impression, and nothing does that better than good-quality product photography. When it comes to creating product listings for your online store, white background product photography can make a massive difference to your conversion rates. We will go through why white background product photography is key to upping your product photography game and guide you through shooting and editing your own product photos like a pro. So grab that coffee and get ready for your full guide to converting product photos.” —> Create Perfect Product Photography on a White Background
# 12. Seventeen Ways to Increase Traffic to Your Online Store Today
“Looking for ways to increase traffic to your online store? Of course you are! Traffic means more awareness, more people in your remarketing funnels and of course more sales! How can I increase traffic to my online store is the top question I get asked by both newbie and established eCommerce business owners on a regular basis. There are only five substantial traffic sources to be putting your time and money into; here are 17 ways to use them.” —> Tricks to Increase Traffic
# 11. Instagram Tools: The Ultimate List For Business & Growth
“A comprehensive collection of the best Instagram tools for scheduling Instagram posts, creating awesome content, managing your account, marketing, growing followers, finding influencers, hashtag research, selling on Instagram, editing photos and videos, and more.” —> Complete list of Instagram Tools and Apps
# 10. Increase Ad Success with this PPC Task Checklist
“Whether you’re a new AdWords advertiser or a seasoned expert trying to juggle a million things, it’s easy to overlook the basics when eCommerce business management tasks pile up – which is why we’ve put together this PPC task checklist to help you increase your ad success.” —> PPC Checklist Download [Plus Free Download]
# 9. Four Quick Strategies to Make Your Facebook Custom Audiences More Effective
“As Facebook tries to make newsfeed content more meaningful to users, content will now be ranked based on engagement, which we believe will decrease organic reach and therefore increase ad competition, which in turn could see a rise in ad cost. To get a handle on this as soon as possible, hacking your custom audiences and using them to their full potential is a good place to start. In this post, we give you 4 strategies you can use to turn your Facebook Custom Audience Targeting into a well-oiled (selling) machine.” —> Facebook Custom Audience Strategies
# 8. How an eCommerce Store Went Viral & Reached $600k in Their 2nd Year
“One Kid shot to fame in 2016, but their brand story begins way back in 1997 when Sabine was pregnant with their first child. Finding it hard to find kids’ clothes they liked, they decided to create their own kids’ clothing line and launched an extensive wholesale business. But it was in 2015 that they finally made their eCommerce dreams a reality with a product that has taken the market by storm: The Road Coat®. Here’s how they did it!” —> Viral Product Design that Launched a Brand
# 7. Thirteen Fantastic Facebook Marketing Tricks & Tips 
“It’s becoming more and more important to take a more personal approach to how you advertise to your target audience in order to stand out from the crowd. Nothing could be truer than navigating Facebook. Facebook currently has over 2 billion users, and as the platform continues to grow, newsfeed changes are implemented and eCommerce businesses increase, your Facebook competition is getting tighter by the minute. In this post, we look at 13 fantastic Facebook marketing tricks and tips to help you make the most out of your Facebook marketing strategies this year.” —> Top Facebook Hacks
# 6. How to Start a Successful Online Clothing Business in 7 Steps
“Starting a successful online clothing store is more than just buying a domain and placing an ad. A successful store is dependent on the niche you choose, the branding you create and the quality of not only your clothing products but your site, the customer service you provide and fulfillment strategies. Just because a niche is popular doesn’t mean you have instant access to potential customers. In fact, the opposite is true.” —-> Step-by-Step Guide to Starting an Online Business
# 5. How this Fashion Brand Reached $500K in Revenue
“Sometimes, to win at eCommerce you just have to roll the dice! In 2012, ‘semi-full-time musician’ Amir Elshafiy, AKA Gliffics, proved just that when he decided to launch Head Crack NY from his Brooklyn apartment. Now a half-a-million-a-year business whose motto is, ‘Life’s a Risk, Roll the Dice,’ Amir took a very hands-on approach with this brand in the same way he tackled his business and has grown a mega business in just five years. We chatted with Amir to find out what it took to build a winning online fashion brand.” —-> How to Build a Successful Online Fashion Brand
# 4. Eight Ways to Lower Facebook Ad Costs Today (206)
“To ensure you are marketing across platforms, you need to stretch that budget without compromising on sales; and where better to start than the second-biggest traffic driver: Facebook. But Facebook ads, if not optimized correctly, can start to chew into your ad spend faster than you can say ‘checkout!’ In this post, we show you 8 ways you can lower Facebook ad costs without compromising on sales.” —-> Tips to Lower Facebook Costs
# 3. The Secret to How This Online Legging Store Reached $5,000,000 in its 1st Year
“Founders Luuk Olde Bijvank and Dan Nikas are the wizards behind one of the fastest growing eCommerce brands to hit 2018 – GearBunch. In just one year, they built a multi-million-dollar online legging store with aspirations to reach $10 million by the end of 2018. With the goal to create products that people love and want, they ensure that every customer is not only satisfied but feels like they are a part of the GearBunch family. So, what are the secrets to their success?” —> Earn $5 Million a Year Selling Leggings
# 2. How this Online Seller Built a $3.5 Million Business in Three Years
“Noli Yoga is a ‘made in the USA’ company that believes in the quality of their brand. You only have to speak to the founder, Slava Furman, to understand his model for success: Kill them with quality and a great product – something they have done at every stage of their business through sourcing fabric, prints, the vibe of their website and the professional approach to product photos. Their products are unique, bold and luxurious and tap into a niche market with a huge demand.
So how did he start this mega online store brand?” —> $3.5-Million-a-Year eCommerce Business
And the most popular eCommerce post of 2018?
# 1 Most Popular Post: Sixty Best-Selling Products Online to Sell in 2019
“One of the biggest hurdles eCommerce entrepreneurs face is finding those best-selling products they can add to their store to drive sales. This struggle is not exclusive to new store owners; even the most established online store business owners work hard at updating their offers to help scale their business. It is no surprise why, when the stakes are so high! The eCommerce industry is growing at a phenomenal rate (24% year-on-year), making it increasingly important to find those niche-winners and trending products that help you stay ahead of the competition and give your shoppers what they want. To kick-start your search for new products, we’ve compiled a list of the 60 best selling products online per niche.” —> Ultimate List of Trending Products to Add to Your Store in 2019
There you have it, the most popular eCommerce posts of 2018. If you have any post topics you would like to suggest we cover in the coming year, we’re here to help – post them in the comments below.
Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.
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