Boy, time sure does fly when you’re having fun!
2020 is almost here, and it’s time to look back at the most popular eCommerce blog content of 2019. Thanks to overwhelming feedback and comments from our loyal readers and ever-growing number of merchants, this year’s engagement has been off the charts.
So, what are those most-read eCommerce blog posts that got our eCommerce entrepreneurs fired up this year? Which posts offer the most value in helping you grow your online store business in 2020? What blog content should every budding or established online seller read to get the best answers to eCommerce entrepreneur pain points in the new year?
We’ve got the answers!
Grab that coffee, get comfy and let the countdown to our most popular and most-read posts begin.
#11: Dozens of Podcasts to Help You Grow Your Online Store
Podcasts are all the rage this year, and if you thought it was just for entertainment, think again. There are oceans of business podcasts out there packed with juicy tips and hacks to help you grow. Since eCommerce entrepreneurs like yourselves probably don’t have the time to listen to thousands of business podcasts to find relevant ones, John Larsen created this popular list of some of his favorite podcasts for eCommerce. Read more here → 14 Most Popular eCommerce Podcasts.
#10: 7 Steps to Becoming an Instagram Selling Machine
It is no wonder that eCommerce entrepreneurs are loving this post – it’s packed full of advice for those of you looking to sell more products and make more money with Instagram. In this top eCommerce blog post, we give you the key steps you need to take, to turn your Instagram business account into a selling machine. Ready to reach more new shoppers and sell more products? Then read more here → How to Use Instagram to Sell Products.
#9: Everything eCommerce Advertisers Need to Know About Google Ads
Next on our countdown to the most popular eCommerce blog post of 2019 is this complete A-to-Z guide to Google Ads. When it comes to eCommerce marketing, nothing beats the power of Google Ads. The trick is understanding and implementing everything you need to know about Google Ads for eCommerce into a well-optimized marketing strategy that drives juicy, targeted traffic to your store. Traffic that converts. Want to know how? Then this guide has you covered. Read more here → Google Ads for eCommerce.
#8: Ultimate List of 55+ Places to Sell Products
eCommerce is booming, as is the number of places shoppers are searching for and purchasing their products from. This means that more and more online sellers are expanding their channels and selling platforms to reach new markets and potential shoppers. It should be no surprise, then, that this was one of our most popular eCommerce blog posts. If you’re looking to increase sales by including third-party marketplaces and platforms, then this list is an excellent place to start. Read more about each marketplace’s selling location and the minimum costs for listing on the channel, here → List of eCommerce Channels to Sell Products.
#7: How to Use YouTube Ads to Recover Abandoned Carts in 6 Steps
What if we told you that you’re leaving money on the table and your remarketing strategy for recovering these sales is incomplete? Coming in at seventh place is a post that outlines expert strategies on how you can use YouTube to recover abandoned carts. YouTube remarketing provides eCommerce entrepreneurs with a robust, converting remarketing strategy, which will separate beginners from successful store owners. Read more here → How to Build a YouTube Remarketing Abandoned Cart Strategy in 6 Steps.
#6: The Best Facebook Ad Campaigns to Boost eCommerce Sales
As we know, an ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns. Your Facebook ads and promotions should be a big part of a converting eCommerce marketing strategy. Why? Because a strong, sales-generating Facebook marketing strategy that matches the mindset of Facebook users and ensures that each ad campaign is tailored to your segmented audience and objective, yields sales. And which are the best Facebook campaigns for eCommerce? Find out here → The 9 Best Facebook Ad Campaigns for eCommerce.
#5: An Exclusive Look at a Multimillion-Dollar Clothing Brand’s Success Secrets
We’ve done a lot of eCommerce case studies this year to learn how some of the leading 7-8-figure eCommerce brands not only dominate their niches but continue to grow into megastores. There was one case study, however, that took our blog by storm. Beautiful Disaster is an online apparel brand that fulfills 300-500 orders a day. Not only do they reveal their biggest marketing secrets but show eCommerce entrepreneurs how important it is to build a community around their brands and offer something unique and valuable to their shoppers. Want to know the secrets to their multimillion-dollar success? Click here for the inside scoop → Secret to Multimillion-Dollar Clothing Brand, Revealed.
#4: eCommerce Lessons from 16 Top Online Apparel Store Examples
The fourth place on our 11 most popular eCommerce blog posts of 2019 list shows eCommerce entrepreneurs like yourself how you can win in the biggest eCommerce niche. Apparel is the biggest online niche at the moment, and to be able to run with the big dogs, you need to learn what you can from those brands that are kicking butt. In this post, we highlight a variety of winning online stores in the apparel niche and outline their most impressive inspiration points – elements that make them stand out from the competition and kick conversion butt within their niche. Ready to be inspired? Click here → 16 Online Apparel Store Examples and What You Can Learn From Them.
#3: How to Start a Successful Clothing Brand
And what if you’re only launching your new store in 2020? This post is jam-packed with everything you need to start an eCommerce business! No wonder it has made the top three of our eCommerce blog post lists, two years in a row! As online apparel grows in popularity, so does the number of online stores selling in that niche. The trick, though, is to find a way to stand out from the crowd and build your store correctly. Starting a successful online clothing store is more than just buying a domain and placing an ad. A successful store is dependent on your chosen niche, the branding you create, the customer service you provide, your fulfillment strategies, and the quality of not only your clothing products but your site. Read more here → How to Start a Clothing Business Online.
#2: Top Shopify Plus Store Examples and Why They Rock
Next on our list of best eCommerce blog posts from 2019 is this Shopify store example post. Where better to learn how to turn your eCommerce brand into a converting machine than from top Shopify stores that are nailing it right now? That is why our list of top Shopify Plus stores that we love – and insights into what makes them so special – was a mega-hit this year. Talk about eCommerce entrepreneur motivation on steroids! Ready to learn what makes them tick? Read more here → 12 Best Shopify Plus Store Examples.
And now for the most popular eCommerce post this year…*Drum Roll*
#1: 49+ Trending & Best-Selling Products to Sell Online in 2020
The new year is here, and with it, more opportunities to expand your product categories and reach. It shouldn’t shock you, then, that this post climbed to our top spot in just a month, and our 60 Best-Selling Products Online to Sell in 2019 is still trending big time. Why? Because the secret to long-term eCommerce success is not just finding and adding any old trending product. You want to find trending products that have consistently shown popularity over time. Plus, of course, you want to make sure that they fit your store’s target shopper perfectly. If you’re ready to kick your sales into 5th gear this year then you have to read this → 49+ Trending Products to Sell in 2020.
Thanks to our 200,000+ eCommerce readers for your feedback, insights and engagement over the last year and for making our eCommerce blog a force to be reckoned with.
Got eCommerce topics you want us to cover in the new year? Post them in the comments below!
Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.
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