The secret to long-term eCommerce success is not just finding any old trending product and adding it to your store. You want to find trending products that have consistently shown popularity over time to become best-sellers. Plus, of course, you want to make sure that they fit your store’s target shopper perfectly.
So, what are these trending best-selling products you should be researching when expanding or creating your online store? We’ve compiled a list of the top 49 best-selling products to sell online in 2020.
49 Trending & Best-Selling Products to Sell Online 2020, By Niche
Apparel & Accessories Trending & Best-Selling Products 2019
The first group of best-selling products we will explore all fall under the apparel and accessories niche – the leading eCommerce industry.
1. Bodycon Dresses
The term ‘bodycon’ comes from ‘body conscious,’ a term given to tight-fitting styles of clothing. Bodycon dresses are therefore figure-hugging dresses, which shot to fame in 2013 thanks to celebrities like Nicki Minaj and Cardi B.
Usually made from fabrics such as Spandex and Lycra, they cling to the body, designed to emphasize the wearer’s body contours and come in a variety of styles, patterns and colors. Since shooting to fame, they have been a steady best-selling product in the women’s apparel niche and have become a popular category in online clothing stores.
Here are the global regions where bodycon dresses are the most popular, with the top locations being the UK and US:
Pro Tip: Before adding bodycon dresses to your store or creating a store, especially around this niche, it’s important to take into consideration who your target market is and do some research before just diving head-first into this trending product. Here’s an interview video from Glamour Magazine, where they asked a variety of women to discuss their bodycon dress experiences. There’s a ton of insight into what they think of quality, comfort and sizing – which could be hugely helpful in manufacturing a product that stands out from the competition.
Cardigans are a great example of a constant best-selling product to add to your store for next year. As you can see from the graph below, their popularity has been constantly growing since 2008 and will continue to grow through to 2020:
With so much variety in the types of fabric – thin or thick, styles, colors and patterns – they have selling potential all year round.
Cardigans can be particularly sale-boosting if you’re selling globally, to regions that have opposite seasons. Here are the global regions where best-selling cardigan products are most popular:
3. Crop Tops
From celebrities on the red carpet to kids at the mall, crop tops are everywhere and given their style versatility, it is no surprise why. After five years of trending, this best-selling product shows no sign of slowing down and if you’re not on the crop top bandwagon, there is still plenty of time!
Bear in mind that like with all hugely popular products, the market is highly saturated. That’s not to say you shouldn’t throw your hat in the ring – but you want to focus on a way to make your products shine amongst the niche noise and be sure you are focusing on the right global regions when targeting your Google and Facebook ads.
Denim is no stranger to our best-selling and trending product lists. In fact, when it comes to all-season wear, you can’t go wrong with denim apparel; and if you look at the search trends below, you will see that its popularity is still growing year-on-year:
Here’s a list of the most searched, AKA trending, denim products currently:
The trick to keeping denim products popular in your store is ensuring that you’re also up-to-date with the season’s trending styles.
In 2019 we’ve seen the comeback of best-selling straight cut, bootcut, skinny fit, slouch skinny, low rise, baggy wide leg and paper bag waist jeans. You will also want to keep an eye on viral denim trends such as:
- Low-slung straight
- Hem details
- Embroidered denim
- Longer high-rise, straight-leg denim
As you can expect, denim is a popular product in most global regions, with the US, UK, Australia and South Africa leading the pack.
5. Enamel Pins
Another best-selling product that has sustained its popularity this year is enamel pins. These trendy apparel accessories are a high-selling category across many popular eCommerce platforms and websites, including Etsy.
As you can see from Google’s trend graph and region map, the last couple of years have proven that enamel pins’ popularity isn’t slowing down just yet – especially in the US:
Newbie Tip: Here are four steps from Shopify for successfully making and selling enamel pins:
1: Research and pick a popular enamel pin niche with potential
2: Design or source your enamel pin designs
3: Manufacture your enamel pins
4: Build your online store and get selling!
Although seasonal, fleece products are a must on the best-selling products list. As you can see from the graph, it’s one of those winter products that constantly peak each year; especially in the UK:
Plus, with winter in the northern hemispheres on its way in a couple of months, you can expect a nice little jump in their popularity in the fourth quarter. And if you’re selling globally, you can capitalize on the southern hemisphere’s winter next year, too. If you’re looking for a place to start, Elle fashion magazine has already spotted fleece jacket trends. But that’s not the only type of fleece products you want to keep your eye on; here’s another fleece trend making viral waves: fleece leggings.
7. Floral Dresses
Summer may be coming to an end in the US, but the floral trends aren’t. Remember, as a global eCommerce entrepreneur, summer in Australia, South Africa and more is just getting started.
And if you think that floral is just for summer, think again! Consistently trending, this classic women’s apparel pattern is popular in a variety of regions all year round. In fact, floral dresses are currently making top fall 2019 lists with floral midi dresses. As you can see from the below graph, they are hot, hot, hot!
Here are some floral dresses currently hot on Macy’s:
8. Gingham Products
Selling or planning to sell in North America, the UK, South Africa, Australia or New Zealand? Then you may want to consider trending gingham products.
If you aren’t familiar with gingham, it’s a plain-woven fabric of medium weight that is made from carded, medium or fine yarns and has a checked pattern. As you can see, gingham products have been steadily popular and make it a niche with big potential to break into.
Popular in both men’s and women’s apparel niches, there is a variety of options you could go with. If you want to start a new clothing store that’s extremely niche, why not a gingham product store? Here are some product examples from Nordstrom:
9. Lace Bras
Another constant, best-selling product to sell online in 2020 is lace bras. After going viral and then falling, they have climbed since 2008 to become a stable, product trend.
Although their popularly seems to be highly concentrated in North America and Australia, you only have to look at the success of Shopify stores such as Brayola or underbares to see the enormous potential.
Bonus Content: 19 Shopify Store Examples and Why They are Killing It
Another best-selling product to consider selling in 2020 is leggings. It should be no surprise that online legging stores are hugely popular at the moment, with top stores generating millions in revenue annually.
As you can see, leggings’ popularity extends into many global regions:
There is a wide variety of legging types in various niches you could sell in, including athleisure, sports apparel, yoga leggings and legging fashion brands. Some popular examples and searches include:
- Yoga leggings
- Black leggings
- Pushup leggings (in the US)
- Fleece leggings
But there is one type that really deserves its own mention…
11. Leggings with Pockets
Pocketed leggings are so hot right now! From yoga pants with pockets to athleisure wear, these trending apparel products have become best-selling superstars and a popular fashion blog topic.
From discrete inner pockets to two thigh pockets, there is no shortage of products to try.
12. Men’s Shoes
In our 2019 list of best-selling product to sell, we pointed to the growing trend of men’s shoes. If you thought their popularity had faded, think again! Don’t take our word for it – look at Google’s search trends and most popular areas:
Here are some top eCommerce brands that have made a name for themselves in the men’s shoe niche:
13. Novelty Socks
If you are selling or planning on selling in Australia, the UK or North America, then novelty socks are a best-selling apparel product worth looking into in 2020. Although novelty socks enjoy seasonal popularity in the fourth quarter, their trend peaks have been constantly growing since 2014.
Additionally, if you study trends of similar searches, like ‘fun socks,’ you will see that trends are starting to peak off-season as well.
14. Ruffle Socks
Another best-selling sock to consider selling in 2020 is trending ruffle socks. Ruffle socks come in a variety of styles and colors and have been climbing steadily since 2013, with a bigger bump in 2019.
Although a word of warning to eCommerce sellers tempted to add this trending product to their store: it seems most of the keen interest in ruffle socks is in the US and UK. Therefore, you want to ensure this trending fashion apparel accessory is very in line with your target audience.
15. Safety Shoes
As the eCommerce industry grows, so does the variety of products people prefer to buy online instead of in-store. One such product niche is footwear, which is said to be generating $109+ million a year in revenue. One category within footwear that is increasing gradually is safety shoes.
This best-selling product may not be the sexiest product, but its consistent growth shows big selling potential. Plus, its popularity – and need – has a global reach.
But like most trending products, popularity won’t matter unless this type of product fits into your current target market or a new niche market you wish to break into.
Making our best-selling product list last year, shapewear is back! As one of our top merchants, Waist Trainer, will tell you, shapewear is still a trending product that is selling online like hotcakes and estimated to be a $2.26 billion industry.
As you can see from the graph above, online shoppers have been showing constant, increasing interest in shapewear since 2018 and it has a global popularity reach.
Bonus Content: Want to know what customers are looking for in their shapewear? Be able to offer some valuable tips to help your customers? Or maybe you are just looking for content-creation ideas to boost shapers on your store? Here’s a recent how-to guide from GMA:
17. Sports Bras
The next big climber to consider adding to your apparel store is sports bras. This best-selling product has been growing in online popularity alongside leggings thanks to growing yoga trends.
The sports bra market is expected to grow at a rate of roughly 10.8% over the coming years. In fact, paired sports bras and leggings can be a sale-driving match if done correctly and marketed to these trending regions:
If that’s not convincing enough, many publications including the New York Times reported this year that sports bras are replacing lingerie, with some of the biggest lingerie brands such as Victoria’s Secret and Calvin Klein jumping on the comfort bra bandwagon.
18. Strapless Bras
Another bra making big waves, especially in the summer, is the strapless bra. Strapless bras have been trending since the rise of eCommerce, making it a dependable, constant best-seller to add to your product list.
Being sold online by almost every major women’s apparel brand, they are guaranteed to sell well if they are in line with your market and niche.
19. Tank Tops
Tank tops are another summer trender worth selling in 2020; even better if you’re selling globally to different hemispheres – turning it into a year-round winner.
This goes for men’s and women’s apparel and falls comfortably into the popular athleisure niche – which we will discuss next.
Newbie Tip: Starting an online store from scratch? Consider testing the market with a print-on-demand model, using tools like Printful.
Athleisure wear is leggings, sports bras, tank tops, shorts, tights, yoga pants and more that look like exercise wear. This niche of apparel has become more and more trendy in the last five years, but don’t be put off by the moderate trend spikes. You want to add products to your store that are constant good-sellers, not trends that go as quickly as they come.
The point is, if you are looking for a stable best-seller with global popularity, athleisure could just be the right niche to add to your store for 2020.
Looking for some inspiration? Here are some of the top athleisure brands:
Baby Apparel, Gear & Accessories Trending & Best-Selling Products 2019
The next group of best-sellers worth adding to your store in 2020 to boost sales fall under the baby apparel and gear niche.
21. Baby Carriers
Baby carriers are getting more and more popular every year. For the last five years, they have been a constant best-selling product in the baby gear niche. You can still see trending blog posts on publications like Wired and Today that help new parents choose the right carrier for them.
Baby carriers have become a popular choice for parents, which parents say have a host of benefits such as easier transport and better bonding. If you’re looking to expand your online store to include baby gear, then baby carriers could be a lucrative place to start.
Let’s not forget to mention that their popularity is global!
22. Baby Hip Seat
After their initial viral spike in 2004, followed by a slow plateau, baby hip seats are making a trending product comeback!
A hip seat is a type of baby carrier that is designed for shorter periods of time and intended to make carrying babies around the house easier. The idea is to be able to seat a baby on the seat instead of in your arms, to help reduce back strain.
23. Baby Wipes
Baby wipes may not be seem like a glamourous product choice, but it’s a trending product that has steadily grown to a best-selling item in various global regions.
If you’re selling in the baby product niche, baby wipes could make a good upsell product for your checkout to boost sales or help you convert shoppers with affordable products. Shoppers you could then remarket for higher-priced products through remarketing Google campaigns or your email marketing.
Bonus Content: 5 Tips for Increasing Average Order Value You Can Try Today!
It is important to note here that as popular as this market is, you will need to position your wipes in a way that stands out from the crowd. A great way of doing this would be to focus on the growing trend for natural or organic baby wipes. A brand that has done just that is Joonya.
24. Baby Wrap Blankets
Baby wrap blankets, or swaddle wraps, are another new parent staple that could prove to be a profitable addition to your online store in 2020.
Most popular in the US, UK and Australia, this trending 2019 product is both practical and cute – offering a lot of potential when it comes to product photography.
A spin-off product package you could look into selling here is wrap blanket and hat combos, as you can see from MilkMaid Goods’ swaddle section.
25. Breastfeeding Pumps
Whether you’re selling in the baby products or maternity gear niches, breastfeeding pumps could be just the best-selling product to add to your store in 2020.
With their globally increasing need and trends, there are stores that specialize in breastfeeding products alone, and they are a hot topic on many mommy blogs such as Mother.ly.
Here’s an example breastfeeding products store, Aeroflow:
Pro Tip: Looking for creative ways to market to millennial moms? Here are 5 quick tips to get you started, from Entrepreneur:
- Build connections with potential shoppers and customers that are meaningful and human
- Start with product functionality
- Align yourself with other brands that are like-minded
- Keep your long-tail keywords super specific
- Don’t forget about millennial dads
26. Convertible Strollers
Another best-selling product that has been very dependable over the last five years is convertible strollers. These are strollers you are able to convert to suit different stages of a baby’s needs as they grow, or that you can switch from a single stroller into a stroller/ride for two.
Although, as you can see from Google’s region map, its popularity is concentrated in North America. Therefore if you’re looking for products to sell outside of this region, we recommend proceeding very slowly – testing your specific market first.
27. Sippy Cups
Sippy cups have become a hot eCommerce commodity, growing steadily after two viral jumps in 2008 and 2015.
From no-spill super stout to straw and trainer cups, potential types, styles and designs are endless. And, as you can see from the map below, sippy cup product popularity extends through multiple global regions:
Pro Tip: If you are looking to add this best-selling product to your store in 2020, why not consider the trend for plastic-free sippy cups or other unique designs that will help you stand out above the competition?
Beauty, Hygiene & Personal Grooming Trending & Best-Selling Products 2019
The next group of best-selling products you could add to your store in 2020 fall under the beauty, hygiene and personal grooming eCommerce niches.
28. Beard Oil
If you are a regular StoreYa blog reader, you will already be aware of the growing popularity of male grooming products. If not, let the fact that the whole male grooming industry in the US is estimated to reach $3.37 billion by next year should convince you. Beard oil is the best selling product within this niche and as you can see from the trend graph, it shows no sign of slowing down:
Add that to the fact that its popularity extends to a multitude of global regions, and you could have a sales gold mine on your hands.
- Thoroughly research your target market and customer goals. This includes studying your competitors and getting a deep understanding of the niche you will be selling in, so that you can offer differentiation.
- Test your idea before you invest in a huge way, to ensure you can correct your course if needed.
- You don’t need to reinvent the wheel. Instead, establish ways you can communicate to your customers what the benefits of your products are.
- Don’t skimp on your branding strategy and invest time into getting your positioning right.
- Be sure to focus on just one goal at a time so that you can successfully scale your beard oil business.
- Don’t put all your advertising eggs in one basket! Take the time to set up your Facebook ads correctly and make sure they work with your Google ads, to ensure good ROIs across both platforms.
29. Drying Lotion
Since piquing viral interest in 2016, best-selling product drying lotion has enjoyed steady interest that has been slowly climbing. If you are not sure what drying lotion is, it is a spot treatment that consumers put on acne, leave overnight and then rinse off in the morning.
Sold by a variety of beauty brands, drying lotions have been trending since 2016 in a variety of regions globally and are gaining good momentum.
30. Posture Correctors
If you’re looking for a newer, trending product for your store in 2020, then posture correctors might be the answer. Posture correctors are back braces or devices that help correct users’ postures.
If you’re selling health gadgets or products, there is a variety of options out there, from simple straps to full back braces – differing dependant on the needs of the shopper. Here are a few examples from Amazon:
If you’re looking for a tech gadget, then let trending product Upright Pose be an inspiration.
31. Vegan Makeup
With cruelty-free markets making headlines on Entrepreneur and The New York Times – the former predicting a 6.1% growth in the cruelty-free cosmetics market in the next few years – the demand for vegan beauty products is not going away.
Yes, the vegan makeup trends may have taken a slight dip in popularity this year, but there is no denying that it’s maintained its best-selling title since 2016.
Especially in the UK, North America and Australia.
Want an idea of top vegan makeup brands? Here’s a list from Cosmo:
- B. Beauty
- Cover FX
- Eco Tools
- ELF Cosmetics
- Jeffree Star Cosmetics
- Kat Von D Beauty
- Milk Makeup
- PHB Ethical Beauty
Car Accessories Trending & Best-Selling Products 2019
Selling in the car accessories niche? Then these 2020 best-selling products may be worth a test.
32. Car Covers
Although car cover sales have dropped after their 2014 peak, they have remained steady through this year. In other words, if you are looking for something that is constant and popular, this is a safe but profitable product to consider.
33. Car Mats
Another car accessory worth testing in your online store next year is car mats. Not only is it a product that is constantly popular, but car mats have further trended in 2018 and 2019.
34. Steering Wheel Covers
Steering wheel covers made an appearance on the list of products to sell in 2019, and are back stronger than ever. Although the peaks have subdued, its constant popularity makes it a safe best-selling product to consider.
Health Food, Spices & Edibles Trending & Best-Selling Products 2019
The next best-selling products to sell in 2020 we will look at fall under the online food store niche.
Moringa is an edible plant native to Afghanistan, Bangladesh, India and Pakistan that is said to be packed full of magnesium, potassium and vitamin C. It is no surprise, then, that it’s become a best-selling health food drink since it first trended in 2013.
Bought in tea form, moringa is hugely popular in Africa but also growing in interest in North America, South America and Australia.
Newbie Tip: Looking to start an online tea store? Here are four steps to get you started, from Shopify:
- Making your own tea as a newbie is very tricky. Instead, you should start by finding a private-label dropshipper.
- Set up your eCommerce tea store business model. You may want to consider tea-related products like teapots and infusers to boost sales.
- Set your budgets and price your products. Visit our Guide to Perfectly Pricing a Product for more tips.
- Plan and implement your marketing plan to drive more traffic to your store. Here’s a full guide on the top ways to increase eCommerce traffic to get you started.
36. Oat Milk
If you’re looking for a hot, trending health food product, we have just the best-selling product for you. For at least the last 10 years, milk substitutes have been on the rise – growing by 61% in 2017 alone. And now there is a new kid on the block, trending in a big way: oat milk. Even Starbucks has jumped on the oat milk bandwagon.
And when you look at where it’s popular, you will see that this food product’s popularity has a broad reach.
37. Seaweed Chips
If you’re looking for more snack ideas to sell in your online store in 2020, then look no further than the popular product seaweed chips. As the name suggests, these snacks are made from seaweed, and marketed as being high in vitamin A and free of cholesterol.
There is a wide variety of textures and flavors on the market, with some of the most popular flavors including tempura spice and crispy original. You will also want to look out for other seaweed chip variations like toasted coconut seaweed thins and other hot trends popping up this year.
Pro Tip: Want more trending health snacks like these? Look out for water lily seeded puffed snacks, plant-based tuna alternatives and crispy salmon skins.
If you thought tahini was old hat, think again! This Middle Eastern gem was named a hot food trend in 2018, but has been growing in popularity since 2009.
And why wouldn’t it, when the uses for it are never-ending? From hummus to salads and dips, tahini has become well-loved around the world, being stocked on top online stores like Amazon, Walmart and Thrive.
There is a growing trend at the moment for Middle Eastern and North African spices. One of the most popular of these spices is the Middle Eastern spice za’atar, which is trending globally.
Za’atar is made from a variety of dried herbs and spices including thyme, marjoram, toasted sesame seeds and oregano. But don’t take our word for it, check out its Google trends climb!
Home Decor, Homeware & Kitchenware Trending & Best-Selling Products 2019
Looking to stock your homeware or kitchen gear store in 2020 with trending products? Then these 2019 best-sellers are for you.
40. Bathroom Stools
Stand out of the crowd by pushing this dependable best-selling product. As you can see below, bathroom stools have been growing slowly but consistently:
Popular in North America, India, the UK and Australia, bathroom stools may not be hip, but they have sales potential.
41. Glass Jar Sets
Don’t be shocked by this interest map; this product is making huge waves. In fact, it’s one of Amazon’s top homeware products.
Although this best-selling product doesn’t have a wide reach, it can be a dependable sale-earner if you’re selling in the US specifically.
Glass jar sets come in a variety of shapes and sizes and can also fall under bathroom, bedroom or homeware products. Other similar products to consider include food canisters, coffee tins, glass tupperware and more.
42. Reusable Straws
As more and more consumers look for environmentally-conscious products, it shouldn’t be so surprising that reusable straws are leading the pack. Thanks to straw-free campaigns that have been growing globally since 2017, reusable straws have been trending since 2018.
This product is so hot right now that a variety of very niche straw shops have popped up.
43. Ladder Bookshelves
Another 2019 home decor trending product to consider adding to your store next year is ladder bookshelves. As you can see from the trend graph, they maintain a steady interest volume and have been climbing slightly since 2018.
If you’re selling in the US, Canada, Australia and the UK, you could have a hit on your hands!
Bonus Content: How to Find Private-Label Manufacturers for Your Products
Jewelry Trending & Best-Selling Products 2019
44. Gold Hoops
Big and small, gold hoops are so in right now! Thanks to celebrity fashion trends, gold hoops have been climbing since 2019 and seem to be holding steady. As you can see, gold hoops are big in the UK, India, the US, Canada and Australia.
Here’s a post from Selena Gomez’s Instagram account just a couple of weeks ago, with her boasting some pretty gold hoops.
View this post on Instagram
45. Minimalist Jewelry
In a world where less is more, minimalist products are all the rage. One such product that has been selling consistently since 2010 is minimalist jewelry.
Most popular in North America and Australia, minimalist jewelry has a lot of volume potential.
If you’re looking for ideas on what minimalist products to start with, here’s the top related search list:
Alternatively, Instagram is a good source for the types of jewelry trending right now.
Pet Gear & Accessories Trending & Best-Selling Products 2019
Another trending niche to consider for 2020 is pet accessories. Here are some of the niche’s best-selling products.
46. Pet Beds
Pet beds are a stable, best-selling product that’s perfect for sellers wanting to break into the pet accessory eCommerce business. As you can see from the Google trend graph, this product offers consistent interest, and therefore regular sales opportunities:
And they have global potential too!
47. Slow Feeder Bowls
Trending in a huge way, these best-sellers are taking the US by storm:
If you are selling pet accessories in the US or UK, then slow feeder bowls will be of huge importance to you. As you can see, they have been gaining interest since 2014 but recently spiked in a big way:
Don’t know what a slow feed bowl is? Let these cute huskies show you!
Newbie Tip: Some other constant best-sellers in the pet niche that you may want to consider when starting a pet accessory store are dog collars, car seat protectors, pet grooming gloves and pet selfie tools.
Tech & Gadgets Trending & Best-Selling Products 2019
Last but not least, here are 2 trending products that may prove profitable in 2020 for your online tech store.
There seems to be no end to the popularity of smartwatches as they rise for the sixth year in a row. Even though this best-selling product peaks during the holidays, it is growing ‘off-season’ as well, as you can see from this Google trend graph:
With their wide global reach, smartwatches are a must for a good online tech store.
49. Smart Clocks
With huge global appeal, smart clocks are the tech trend to watch.
Thanks to the launch of Lenovo’s smart clock, this best-seller is back on the trends list and climbing.
Some other popular brands include the Amazon Echo Spot, Latme Sunrise Alarm Clock, Google Nest Hub and Kello Smart Alarm Clock.
There you have it, 49 best-selling products to sell online in 2020. Be sure to bookmark this post as we will be adding more trending products in the coming months. In the meantime, here’s our How to Find Products to Sell Online in 2 Steps post to help you find more profitable products.
Got questions? Post them in the comments below.
Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.
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