19 Shopify Store Examples Who are Killing It!

Due to popular demand after our post that showcased the best of the best Shopify Plus stores, we’re bringing you our top 19 Shopify store examples. We will be highlighting what makes them awesome and how you can implement some of their winning strategies into your own store. 

So, without further ado, here are 19 winning Shopify store examples that are dominating their niches, making big sales and generally kicking butt. 

Shopify Example #1: Babiators 

babyiators shopify store example


Estimated Annual Revenue: $5,000,000

eCommerce Niche: Kids’ Apparel & Accessories 

From their top-notch site design and shopping experience to their combination of quality lifestyle and white background photography, Babiators is everything you want from a winning Shopify store example. Not to mention their unique, quality product line and optimized checkout with express payment options. In short, their site is optimized perfectly for every step of a shopper’s journey, reaffirming the importance and impact of good UX. 

What We Can Learn From Them 

The first thing you want to do is see how your store compares in terms of shopping experience, technical performance, trustworthiness and marketing. Why? Because this will help you see areas you can tweak first for success. You can do this either manually by going through your competitors’ websites and reviewing their shopping experiences and site layouts, or automatically for free with Benchmark Hero – which will evaluate your store against other 7- and 8-figure stores in your niche in a matter of seconds.  

Shopify Example #2: Babes and Felines 

Babes and felines shopify store example

Estimated Annual Revenue: $700,000

eCommerce Niche: Apparel 

Babes and Felines is eCommerce inspiration on steroids. Ciera Rogers was able to leverage her personal brand and her two million followers to stardom, reaching $700k in revenue in just five years. Her brand was created to make women of any size feel good about themselves and offers affordable maternity, plus and petite apparel. 

What We Can Learn From Them 

But what really separates this brand from the pack, though, is how Ciera was able to tap into her target market’s mindset to create a brand and line of products that address specific pain points. 

When adding products or product collections to your online store, you want to tap into your target audience and the problems they have. Ask yourself what problems they are having and how your products offer a solution. For inspiration, here are some of our top eCommerce product guides: 

  1. Ultimate List of 55+ Places to Sell Products
  2. Finding the Perfect eCommerce Product Using Reverse Engineering
  3. How to Find Products to Sell Online in 2 Steps
  4. 60 Best-Selling Products to Sell Online in 2019

Shopify Example #3: Bleacher Creatures


bleacher creatures shopify store example


Estimated Annual Revenue: $1,000,000 

eCommerce Niche: Plush Toys & Sports Memorabilia 

Bleacher Creatures is a million-dollar Shopify store example that was created in 2010. The brand was originally designed to target parents looking for kids’ toys; however, they had so much success with adults wanting to buy their toys for themselves that they pivoted their market. And boy was that pivot successful. They now have partnerships with the NFL, WWA and NBA, and supply products both online and offline at game stadiums. 

What We Can Learn From Them 

Keep a close eye on your data and be ready to adapt. The eCommerce industry is not static and if you want to build long term success, you will need to pivot. In fact, this is the number one piece of advice that successful eCommerce entrepreneurs give other online sellers. What you want to do is build a sound strategy to scale your online business, but also keep a very close eye on trends and changes to your niche market and keep a finger on the pulse of who your customers are and their wants and needs. 

Shopify Example #4: Blue Planet

Blue Planet shopify store example


Estimated Annual Revenue: $4,000,000

eCommerce Niche: Apparel & Accessories 

Another successful Shopify store example is Blue Planet. This established brand has been growing since the founder had the thought to build an eco-friendly line to run parallel to their fashion brand, Blue Gem, in 2008. With a focus on recycled, zero-waste products and backed by their giveback programs, they have not only created a brand that speaks to their beliefs but tapped into a market of like-minded potential shoppers. And the results? A booming, growing eCommerce business.

Bonus Content: Want to learn more about this leading brand’s strategies, which include their secret traffic-driving tips and giveback programs? Then click here

What We Can Learn From Them 

More and more shoppers want brands to take some form of social responsibility. Where twenty years ago brands mostly stayed away from social issues, today more and more brands are picking causes or charities to support, to tap into what their shoppers care about. The benefits of a giveback or environmentally- or socially-responsible program is that it allows you to build stronger customer relationships while also tapping into what your customers feel strongly about, to make them feel more towards your brand and products. Here are some tips on how to get started with your own giveback program: 

  1. Choose a cause that naturally aligns with your brand and therefore resonates with your potential shoppers and customers.
  2. When it comes to marketing your giveback program, less is more. Shamelessly plugging your program in a hard-sell way will take the joy and heart out of all the good you’re trying to do. 
  3. To keep budgets low, build your program slowly and organically. This will ensure your brand is taking on only as much as it can maintain long term. 

Shopify Example #5: Beard of God 

beard of god male grooming store example

eCommerce Niche: Men’s Grooming 

Founded in 2015, the Beard of God™ brand does just that. Setting out to create a greater, smoother, better-smelling beard, Beard of God™ spent countless hours in a lab perfecting their product and has grown to include a wide variety of products that are loved by their customers. Their products include oils, balms, butters, soaps, beard kits, grooming products, gift sets and apparel, all carefully created to match their vision and stand out of the crowd. 

What We Can Learn From Them 

By now you are probably aware that men’s grooming products are not only trendy but a best-selling 2019 product. But we also know that cashing in on product trends isn’t enough: you need to distinguish yourself from the competition. This is exactly what this winning Shopify store example has done. Yes, trending products have a bigger chance of selling. However, without strategies to make your products and brand shine through a crowded market, you’re lost. Here are some tips on how you can be noticed in a competitive niche: 

  1. Thoroughly research your competitors and their products to look for potential ideas
  2. Gain a competitive advantage by developing products that offer a unique perspective 
  3. Stay authentic to your brand, message and vision 
  4. Use your brand personality to shine above the noise 
  5. Separate yourself from the competition by ensuring you compensate for other aspects of your business, like customer service 
  6. Build UGC streams to expand your brand awareness through real-life examples 

Pro Tip: Think word-of-mouth marketing is dead? Think again! WOMM can boost eCommerce sales in a big way! Here’s a full guide to how you can build a Successful Word-of-Mouth Marketing Strategy

Shopify Example #6: Beautiful Disaster

Beautiful Disaster shopify store example


Estimated Annual Revenue: $3-5,000,000

eCommerce Niche: Apparel 

Beautiful Disaster is a multimillion-dollar Shopify store example that really gives us the feels. They are another eCommerce brand that knows how to connect well with their shoppers emotionally while still fulfilling up to 500 orders a day. They really care about their customers, and it shows! From their products, private communities and YouTube channel to their real-life brand ambassadors, their message of empowerment, inclusion and support truly shines through.

Bonus Content: Want to get an exclusive look at how this multimillion-dollar clothing brand was created and some of their top strategies for driving traffic, sales and customer satisfaction? Click here

What We Can Learn From Them 

This Shopify store example is the epitome of the success a brand can get from truly understanding their customers. To dominate your niche, it’s vital that you not only know who you are talking to but have a brand, products and marketing plan that truly speak their language. In the case of Beautiful Disaster, they’ve been able to not only exude empowerment through their products but form a community around their brand that supports their customers to feel empowered and included. 

Here are some tips on how you can build a thriving brand community:

  1. Go back to your brand’s mission statement to determine your core beliefs 
  2. Embrace social causes that your target market is passionate about 
  3. Do the research to find the platforms your target shoppers are spending most of their time on and build your communities there 
  4. Engage with your customers human to human 
  5. Make community memberships exclusive, valuable and private 
  6. Provide free, valuable content in the form of a blog or video tips for motivation 
  7. Have patience and plan long term strategies – building a community takes time 

Shopify Example #7: Bunny.Style 


bunny style shopify store example

eCommerce Niche: Apparel & Accessories  

Another winning Shopify store example taking a social stand is Bunny.Style. Founded by London entrepreneur Matt Orzel, Bunny.Style prides (if you’ll excuse the pun) itself on being an LGBT+ owned brand that services the LGBT+ community and beyond. Starting in 2017 with their line of just 150 PrideBunny caps, they have grown to include an array of products including socks, cardholders, beach towels, caps, underwear, swim shorts, home decor and much, much more. 

pride bunny products

What We Can Learn From Them 

From their clear messaging to user-friendly store design, this successful Shopify store has a lot to teach us. However, the biggest lesson we can learn from them is about how they have grown their product line. Starting out with a small, niche product design and expanding outwards as they have grown has allowed them to scale their business strategically. 

This doesn’t just apply to those planning on launching a new apparel store


Because even if you’re an established online store looking to expand your product categories, you should be adding one category at a time to test the market, build scalable long term strategies and lay a strong foundation for your brand every step of the way. 

Bonus Content: Looking for more tips on how to scale your business for long term success? Visit our How to Scale an Online Business in 12 Steps post. 

Shopify Example #8: Conscious Step 

conscious step shopify store example

Estimated Annual Revenue: $1,000,000 

eCommerce Niche: Apparel & Accessories  

This Shopify store went beyond a giveback program by creating a business model around social problems they are hoping to raise awareness about. Conscious Step is an Australian brand that was founded in 2014 by Hassan Ahmad, Prashant Mehta and New York-based Adam Long. Their vision was to take a popular product that was recognizable, fun and convenient and use it to raise awareness in a big way. 

But it’s not just the countless causes (including education, hunger, ocean protection and environment) their customers automatically support when shopping with them that sets this eCommerce brand apart – they also worked very hard to create an ethical manufacturing process. All of which contributes to a powerful product story that converts. 

What We Can Learn From Them 

The thing to remember is that you’re not just selling a product; you’re selling what that product represents – its benefits and/or features that emotionally connect with your potential shoppers. Conscious Step put an immense effort into their product story by thoroughly thinking out every design detail, including the colors they use, the packaging they create and the feeling they want their products to elicit in their shoppers when their package arrives. And how did they achieve this so brilliantly? By going to the source: potential shoppers in their niche, keeping a close eye on what these shoppers wanted, and running limited product lines to test the waters, all while giving back in a huge way. 

Pro Tip: Your shopping experience doesn’t end when a customer clicks to confirm a purchase – it continues through your after-sale service, your delivery options and onto the unboxing experience. For top tips and hacks on how to win over every customer all the way through their shopping experience, head over to our How to Upgrade Your Unboxing Experience to Pro Level post. 

Shopify Example #9: Head Crack NYC 


Headcrack shopify store example


Estimated Annual Revenue: $500,000+

eCommerce Niche: Apparel & Accessories 

Head Crack NYC was founded in 2012 by Amir Elshafiy, AKA Gliffics, out of his Brooklyn, New York apartment. Starting with one niche product category (caps) before branching out, this Shopify store is a good example of how narrowing down your niche can help you position yourself as an expert. Amir started off with a strong foundation of research to ensure he knew everything about the niche segment he was building his business in and was able to successfully tap into his target market to reach big success. Head Crack has grown to include t-shirts, hoodies, beanies, wall art and more. 

What We Can Learn From Them 

Head Crack teaches us that it is all about keeping it simple! Creating simple yet unique products that really speak to your target shopper will help you break into, or win in, the competitive apparel industry. Therefore, understanding your market is vital to your success. Here’s Amir’s number one piece of advice for eCommerce entrepreneurs: 

“Making products that actually speak to someone’s lifestyle or needs makes a world of difference. If you have a product that needs an explanation, it’s not ideal. Products that speak for themselves resonate with the buyer naturally. And remember: keep it simple.” 

To read more about how this 6-figure store was created and their winning formulas, head over to our Head Crack eCommerce Store Case Study and Interview

Shopify Example #10: Luxe Fitness


lux fitness shopify store example

eCommerce Niche: Fitness & Athleisure Wear & Accessories 

This one-stop fitness apparel and accessory store shows us that you don’t always have to go niche to dominate. From sports nutrition products to sports shoes, the Luxe Fitness Shopify store has it all. Plus, they ensure everything is super easy to find. How? By offering clean, simple navigation to all their categories, sale items and more. But having a well-designed store is not the most significant thing to consider when you have a broad niche with lots of products. It’s also about supplying top-notch quality products that ensure fitness lovers make this store their go-to for any product they need for their active lifestyles. 

What We Can Learn From Them

Specializing in luxury lifestyle and designer active and athleisure wear, Luxe Fitness makes sure they don’t just stock a wide variety of products that are stylish yet affordable, but include over 60 global brands, making fashion activewear and accessories more accessible and convenient to shop for. 

Shopify Example #11: One Kid 

One Kid kids apparel store example

Estimated Annual Revenue: $600,000+

eCommerce Niche: Specialized Kids’ Apparel 

One Kid was founded in 2016 by children’s apparel veterans Eric and Sabine and reached over half a million in revenue by its second year. After seeing a Today Show video about the dangers of kids wearing big winter coats in car seats, Eric and Sabine immediately had an idea for their winning Road Coat® to help solve this huge safety issue. Fast forward a year and with the help of a viral 2016 video, this brand not only created a niche but is dominating it. 

What We Can Learn From Them  

This winning Shopify store example shows us just how successful your eCommerce business can be if you find that magical sweet spot without products where there is a unique need to be fulfilled. The key is having a good understanding of your market, understanding their pains and then reverse engineering a product idea that uniquely ‘cures’ their ails. To get you started, here are 6 steps to follow when creating a new product: 

  1. Do in-depth research to determine what problem your potential product solves and the amount of demand there is for that problem to be solved. 
  2. Brainstorm your product development and design by determining things like manufacturing costs, product longevity and material options. 
  3. Use CAD (computer-aided design) and CAM (computer-aided manufacturing) to create a final potential design. 
  4. Create and test your prototypes before committing to manufacturing. 
  5. Manufacture small runs to thoroughly test products and get feedback from your target audience. 
  6. Make final improvements and manufacture final products.  

Bonus Content: Want to learn more secrets from how this kids’ apparel online store is dominating? Visit our One Kid Store Case Study

Shopify Example #12: Old Guys Rule

old guys rule apparel store example 

Estimated Annual Revenue: $1,000,000+

eCommerce Niche: Men’s Apparel & Accessories 

Another successful Shopify store that offers a heap of inspiration is men’s apparel brand Old Guys Rule. Starting by selling t-shirts, stickers and hats, the store quickly grew beyond the surfing community they were initially targeting, into a fully realized brand. This lifestyle brand now has an array of apparel products and accessories that speak to men all around the world. A market whose passions and hobbies include surfing, golfing, grilling, hot rods, motorcycles, sports and more, and has become a badge of honor for their target audience.  

Bonus Content: Here’s how Old Guys Rule is making 500% ROI on their optimized Google ads and email marketing without lifting a finger! 

What We Can Learn From Them 

As you can see, this brand has a lot we can learn from; but what makes this store stand out is their niche target audience of the 55+ male demographic. Narrowing down their niche to a unique, specific focus allows them to drill down their product lines and marketing to reach their potential shoppers for huge success. Their main shoppers year-round are 50/50 male/female, with a 5% female to male ratio during holidays like Father’s Day. 

If you’re looking to add niche products to your online store, visit our step-by-step guide to finding a profitable niche

Shopify Example #13: Orange Mud 

orange mud sports accessory shopify store example

Estimated Annual Revenue: $4,000,000

eCommerce Niche: Sports Apparel and Accessories 

If you’re looking for a prime example of a high-performing eCommerce brand, then you’ve come to the right place. Orange Mud sports accessory store is a good reminder of building a brand with a long term plan, and was born from the founder’s passion for athletic sports – proving once again that one of the keys to building a successful online business is choosing something you feel strongly about. And what’s their number one piece of marketing advice if you want to mimic their success?  

“I see so many brands dump money into advertising, but then they don’t collect the email addresses of those they are driving to their site. A crazy thing! Email is the #1 tool that you own. We love Facebook, Instagram, Twitter, etc., but we/you just lease and borrow followers there.” 

What We Can Learn From Them 

One of the biggest marketing mistakes Orange Mud admits to making while growing their business is that they spent $10k on a TV advertising spot. Moving forward, they decided to drill down the marketing efforts that bring them the highest ROIs and ignore the majority of the constant emails and calls from agencies offering advertising opportunities. In short, despite being a multimillion-dollar brand, they are still very selective of where and how they invest their marketing budget. 

Instead, you want to concentrate on the key eCommerce marketing tactics, optimize for the best ROIs, and truly weigh the pros and cons of marketing opportunities like TV and sponsorships. To determine where your eCommerce budget is best suited for, here are The 5 Best Ways to Increase eCommerce Traffic.

Bonus Content: You can learn more about how this winning Shopify store got started and how they market for success, here

Shopify Example #14: Ride Rich 

ride rich apparel store example

Estimated Annual Revenue: $6,000,000 

eCommerce Niche: Specialized Apparel 

Another Shopify store example winning with a highly targeted niche is Ride Rich. Specializing in motorcycle lifestyle apparel, the brand was born from the vision of creating motorcycle streetwear for riders who ride for freedom, not ego. Drawing inspiration from experiences, art and music, they promise motorcycle enthusiasts products that bring richness to riding. 

What We Can Learn From Them 

From their ethos and slogan – “Two Wheels. One Love.” – to their store and product design, they tap into their segmented, targeted audience to speak their language. This translates into every aspect of their marketing and content marketing strategy, as you can see by the look and feel of their Instagram account. 

ride rich instagram account example ecommerce

For tips on how to duplicate their tactics and ensuring you are able to get excellent results from your content marketing strategy, check out this full Content Marketing for eCommerce Guide

Shopify Example #15: Sunflower Jewels  

Sunflower jewels shopify store ex

eCommerce Niche: Jewelry and Accessories 

When it comes to examples of stores that are succeeding in the jewelry and accessories niche, this store ticks all the boxes. Straight out of Baltimore, Maryland, Sunflower Jewels was founded in 2015 and focuses on creating the best shopping experience possible for their customers. Focusing on minimalism, this winning Shopify store aims to provide good-quality, unique silver designs for affordable prices. 

What We Can Learn From Them 

Sunflower Jewels has a lot going for them – from their unique designs and extensive collections to good reviews – but there is something very specific that sets them apart from a lot of other Shopify jewelry stores: their product pages! 

What especially stands out, here, is their abundance of product photos. This vast variety ensures shoppers get a 360-degree view of each design, sizing specs and measurements, and good ideas of coloring, which is achieved by showing their pieces on multiple backgrounds. Add that to comprehensive product descriptions, customer review scores, and links to size charts and shipping info, and they are a prime example of how to optimize your product pages for conversions

good example of product pages that convert

As someone who was a little apprehensive about buying jewelry online in the past, I can vouch for just how effective this strategy is – I am converted! 

Bonus Content: Want to up your product photo game to boost sales? Visit this comprehensive Guide to eCommerce Product Photography for tips, strategies and hacks. 

Shopify Example #16: Shock Doctor 

Shock doctor shopify example store

Estimated Annual Revenue: $13,000,000+

eCommerce Niche: Specialized Sports Accessories 

Another successful Shopify brand that shows us how staying niche can have big payoffs is Shock Doctor. From mouthguards and chin straps to knee and ankle guards, Shock Doctor has grown into a mega-brand since starting in 1992, and created and owns two brands: Shock Doctor and Cutters Gloves. 

What We Can Learn From Them 

Declaring themselves to be the leader in sports protection and performance around the globe, with a million-dollar revenue to back them up, it’s hard to believe that they started with the original version of their flagship mouthguard: The Gel Max. Which proves for the 100th time that eCommerce success is not built overnight, but instead step-by-step and product by product. Here’s a breakdown of their timeline to review: 

shock doctor example of product scaling timeline

Newbie Tip: It’s a common mistake for new online store owners to try and sell everything and anything, loading as many products as possible. Instead, start with a few products, develop your space in the niche and grow your product lists slowly. This will help you scale your business strategically. 

Shopify Example #17: Studio 58 Extensions

studio 58 shopify store example

Estimated Annual Revenue: $1,000,000

eCommerce Niche: Hair Accessories 

Studio 58 Extensions takes the hair accessory niche to the next level. Not only are they a leading supplier of high-quality hair extensions, but they also offer fully-accredited online hair extension courses. Add that to their tips and advice section and comprehensive FAQs, and they offer the full shopping experience. In short, they are a one-stop-shop for the hair extension niche, including tools and aftercare products every hair extension enthusiast or hairdresser needs. 

What We Can Learn From Them 

There is no denying that hair extensions are a staple on best-selling product lists, but it takes more than just selling a trending product to turn your Shopify store into a big hit. This store shows us just how important it is to not only narrow down your target shopper but fully understand them and give them exactly what they need – all while keeping the shopping experience easy and simple like Studio 58 Extensions has done.

Studio 58 shopify store shopping experience example

Yes, starting with a profitable niche definitely helps, but it’s important to back this up with good products, customer service and a well-designed site – in a nutshell, create a winning shopping experience from beginning to end. 

Shopify Example #18: The Spoiled Mama 

the spoiled mama shopify store example

Estimated Annual Revenue: $3,000,000

eCommerce Niche: Pregnancy Beauty and Health Products 

Another Shopify store example that is super motivating is The Spoiled Mama. Providing safe, organic pregnancy skincare products suitable from the first to the last trimester, they offer a host of products suitable for moms-to-be that are free of preservatives, synthetic fragrances, parabens, and sulfates – to name a few. 

What We Can Learn From Them 

There’s a lot of eCommerce entrepreneur motivation to be gotten from The Spoiled Mama, but there is one area in particular where they are winning in a huge way. With so many online stores undervaluing just how important it is to have a store blog to boost SEO, content marketing and provide massive value for their shoppers – it’s fantastic to see just how comprehensive their blog is. Covering a variety of topics that answer their target market’s biggest questions and concerns, they have managed to create a community around their content. 

good eCommerce blog example

If you want to enjoy the huge benefits of upping your eCommerce blog game, here are some must-read guides to get you started: 

  1. How to Get Awesome Results from Your Content Marketing Strategy
  2. DIY SEO Tips
  3. The One Must-Try Hack to Get More SEO Traffic
  4. 5 Best Ways to Increase eCommerce Traffic
  5. 6 Tips to Create a Scalable Content Marketing Campaign

Shopify Example #19: Wee Squeak 

Wee squeak shopify store example

eCommerce Niche: Kids’ Apparel & Accessories 

If you read last week’s post, Reasons Why Shoppers Are Abandoning Their Online Cart, then you will be familiar with this prime Shopify store example that excels in everything from their checkout process to user-friendly shop design and cuteness-overload products. Founded in 2015, their squeaky shoes don’t just put a smile on everyone’s face. They help teach toddlers to walk in proper heel-to-toe fashion. 

What We Can Learn From Them 

The question we should be asking is what CAN’T we learn from them! Every part of this eCommerce business – from their awesome products and store optimization to their owner, Susan Bradley’s, expert marketing strategies – this Shopify store is pure eCommerce inspiration. In fact, Susan formed her own coaching groups and programs to help other online sellers reach the same success –  The Social Sales Girls. If you want to learn more about their secret strategies and the tools they use to boost their traffic, then click here for the full interview


There you have it, 19 Shopify store examples that are not only killing it but have a bunch of inspiration for any online store – big or small – that wants to take their eCommerce business to the next level. For even more motivation on turning your store into a multimillion-dollar superstar, be sure to check out our list of Top Shopify Plus Store Examples

Have questions? Post them in the comments below! 


Nicole Blanckenberg

Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.



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